My role is to lead two business units within Creative Activation's Field Marketing division. I have overall responsibility for the Client Service, Operations and Field Management functions, our client partnerships, people development and team engagement. There are more than 300 people within both business units and my team's role is to accelerate sales and maximise return on investment for our clients.

• Build, maintain and manage relationships with tier 1 retail accounts• Manager of all electronic recharge distribution channels for VMA• Achievement of GA (Gross Activation) targets for mobile device products, including mobile handsets, broadband and sim cards• Build account strategy and implementation of full year program to ensure activation targets are met• Effective management of promotional spends, ensuring strong return on investment and within budget• On-going review and analysis of sales initiatives• Identify opportunities, threats and trends in the market and adjust strategy or promotional plan accordingly • Drive field sales team to ensure share of space in store is maximised and state targets are met• Contract and trading terms negotiations• Deliver presentations to internal and external stakeholders• 2IC to National Sales Manager • Work with National Sales Manager to build business-wide prepaid strategy• Support NSM in managing handset subsidy and promotional credits budgets• Organise training and road shows to ensure channels are educated on Virgin products• Project management of projects that impact sales or retail channels• Process improvement with the aim of ensuring Virgin Mobile is easiest carrier for our dealers and channel partners to do business with.• Recruitment and selection of National Account Managers and Field Sales team.• Coaching and development for 1 National Field Sales Manager and 1 National Account Manager.

• Build, maintain and manage relationships with retail tier 1 accounts in the grocery, convenience and mass retail channels, including the Wesfarmers Group, Myer and new business channels• Effective and efficient implementation of annual operating plans in relevant retail accounts• Achievement of sales, profit and circulation budgets• Ensure share of space and ranging is maximised in national retail accounts• Sales analysis using Aztec/ACNielsen and Business Objects systems• Identify opportunities, threats and trends in the market and adjust retail business plans accordingly• Develop, execute and analyse promotions• Provide recommendations for retail account strategy to the wider ACP business• Represent retail accounts to publishers, circulation, marketing and brand management• Drive field operation plan to ensure ACP has a stronger in-store presence than competitors

I was responsible for day to day management of the telecommunications category - pre-paid, post paid and outright mobile phones and smartphones - for the Woolworths Consumer Electronics division, which at the time consisted of 350 stores trading under the Dick Smith, Tandy and Dick Smith PowerHouse brands.In my role I had dealings with all all major telco carriers and manufacturers and implemented a new strategy, which led to significant opportunities and growth for the category.