Pete Talaba Email & Phone Number

Pete Talaba is a Executive brand, communications, and creative strategy leader with a passion for fitness and people development. at Omelet. Colleagues describe him as "I cannot look back on the creative days of working with Pete without getting a big smile on my face because of the joy, creativity, and sincerity he brings to the workplace. Even in the most grave, serious, and challenging circumstances we faced together working on humanitarian marketing, Pete is able to lift up everyone around him, creating the kind of safe, inclusive, and supportive cultures and dynamics where creativity thrives. He infuses teams and dialogues with respect, energy… Show more" and "Pete is always thinking. Thinking about how to make an idea stronger, richer or just flat out better. Working with Pete over the past few years has been an eyeopening experience. He showed me how the right strategic insight can make the creative output the best it can be... and thats whats its all about right? Oh... one more thing... he strategically rolls up his pants on rainy days which is perfect for splashing in puddles... strategic, creative AND fashionable. Genius."

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  Partner, Chief Strategy Officer

  Omelet

  Aug 2019 - Present - Greater Los Angeles Area

  Omelet is a 20 year old independent creative agency based in L.A. where I've had the good fortune to work with Google (G1/Gemini, Photos, Play, Small Business, Android x Samsung, Employment Brand Marketing), YouTube (Premium, Music), Tonal, Netflix (Slate strategy & films), Asana, Princess Cruises, Primal Kitchen, Guardian Life, Walmart, WB Games, and more. Our most impactful work - which also happens to be my favorite work we've made - puts people and culture at the center of brand stories.I sit on the Omelet executive team reporting into the CEO, acting as a coach to brand marketers, specializing in problem identification, setting the vision for the team, creating a strategic roadmap, and defining brand and communications strategies.During my time at Omelet, I have: - Expanded our core strategy offering 2X, which includes standing up Omelet’s first data strategy practice, and consisted of talent, tools, training, and bespoke campaign measurement frameworks for our clients.- Led brand campaigns that resulted in: 40% lift in brand understanding, 28% increase in premium subscription signups; a 10x campaign participation goal; and +165% share rate.- Advocated for talent development and mentoring; led a subcommittee to reposition HR from a back of house function to front of house. This included building Omelet's first ever mentorship program, infusing more rigor into performance evaluations and goal setting, and led to our first Director of People & Culture hire.