I think and write for brands. Good things happen.(Long version) I help brands make sense to busy people. Often the very people who work for them. Bringing brand strategy to life takes more than careful assembly. There's a creative leap to be made.Yes, the strategy must be bang-on, design fresh and the brand pillars, essence etc. perfectly balanced. But without a voice these brand elements are just limbs on a slab waiting for a bolt of lightning. You need to find and own a unique voice to thrive in a shouty world. You need to put your spin on this infinitely flexible English language to spark a narrative. You need to tell your stories in your voice consistently across every media.It's a task I love. All the more for having taken a long road to the role. And then you have to ensure your precious brand can safely flourish and grow in the hands of many. There are rules to be made, kept and constantly reviewed.My creative experience covers advertising, branding and communications across every major category and media. I've been creative director for global brands, joined the board of a multinational advertising agency (Lowe Zürich) and worked as a creative director and copy writer in the UK, Switzerland, Vietnam, Singapore, Thailand and New Zealand.Want to find the voice to best express your brand narrative? Trying to translate brand transformation into simple language? Rethinking your verbal identity? I can help you create the guidelines you need and train your people and agencies to implement them.