Highly motivated professional with more than ten years of results in marketing insights and analytics, client management, and project coordination. Recognized for working with executive management to frame questions, define business problems, and provide insights leading toinformed decision making. Strong analytical skills, able to make difficult concepts easy to understand. Established reputation for managing complex projects in challenging environments.Specialties: Client Management, Customer Experience, Leadership, Marketing Campaigns, Database Marketing, Segmentation, Marketing, Sales, Geographic Analysis
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Strategy ManagerErie Insurance Group Dec 2015 - PresentErie, Pa, UsLeader of Market Intelligence and Research team that supports strategy development through assessment of strategic issues and opportunities, maintains perspectives on macro trends and competitive landscape, produces insights to improve decision quality and actions through primary and secondary market research, and designing, delivering, and maintaining a Voice of the Customer program across the organization. -
Strategic Marketing ConsultantErie Insurance Group Aug 2012 - Dec 2015Erie, Pa, UsDeliver strategic decision and planning support to leadership via comprehensive issue assessments, maintaining perspective regarding macro trends and competitive landscape, and partnering to frame and execute impactful market research engagements. -
Consultant, Distribution Channel MarketingNationwide Insurance Jun 2009 - Oct 2012UsClient Manager within corporate Customer Insights and Analytics area, taking insights from primary and secondary research, market trends, and analytics to develop strategy and action plans for annuity business line. -
Senior Consultant, Customer ExperienceNationwide Insurance Aug 2008 - Jun 2009UsProgram Manager for customer experience team tasked with end to end experience design, implementation of experiences, and organizational effectiveness to support the change to a customer-centric organization. -
Consultant, Customer ExperienceNationwide Insurance Apr 2007 - Oct 2008UsProject Manager for customer experience team - developed charters and work plans, managed communication flow and budget. -
Marketing Manager, Market ReseachNationwide Financial Mar 2004 - Apr 2007Columbus, Ohio, UsSupervised and coordinated the efforts of five marketing analysts involved in database marketing, campaign management, website analytics, and segmentation by scoping, prioritizing, assigning, and expediting projects. -
Marketing SpecialistNationwide Financial Apr 2002 - Mar 2004Columbus, Ohio, UsCreated segmentation, reporting systems, marketing, geographic, and sales analysis. -
Senior Marketing AnalystNationwide Financial Jul 2000 - Apr 2002Columbus, Ohio, UsConducted analysis of consumers and advisors by product and channel to support strategic corporate initiatives; Facilitated the creation of customer and advisor profiles by coordinating the efforts of external consultants and internal associates; Championed an in-depth understanding of advisors by developing a method to segmentadvisors and creating a repeatable process report on advisor trends.; Influenced the development of new sales territories by providing a geographic analysis of market share and sales data. -
Marketing AnalystNationwide Financial Oct 1998 - Jul 2000Columbus, Ohio, UsManaged a direct mail campaign including management of print and mail vendor relationship, a reporting and campaign management process, analyzed and reported the results, and made campaign improvement recommendations to management to increase response and sales in future campaigns; Led the Y2K Project for Marketing and Product Management departments bringing allhardware and software into compliance and maintaining compliance into the year 2000; Managed computer equipment budget and ordering for Marketing department. -
Sales RepresentatitiveHlt, Incorporated Apr 1995 - Oct 1998Built a successful industrial sales territory by recommending the appropriate and affordable solutions for manufacturing plants resulting in $500,000 in sales per year.
Pete Wood Education Details
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Bowling Green State UniversityBusiness Administration -
Drexel UniversityMarketing
Frequently Asked Questions about Pete Wood
What company does Pete Wood work for?
Pete Wood works for Erie Insurance Group
What is Pete Wood's role at the current company?
Pete Wood's current role is Strategy Manager at Erie Insurance Group.
What schools did Pete Wood attend?
Pete Wood attended Bowling Green State University, Drexel University.
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