Peter Giles personal email
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I am a specialist in connecting business to customer success and have been building businesses and brands for more than 25 years across sectors and industries.My career hallmarks include new brand and brand refreshment projects, new product development, corporate entrepreneurship, award-winning campaigns and an ability to look at new ways to provide solutions for business. A creative at heart with a toolkit of design, art direction, sales management, customer service, advertising and copywriting to bring to customer focused marketing.____________________________________________Brand BuilderTrack record of branding and rebranding that have resulted in cohesive internal cultures and improved market performance. Creative and an out of the box solutionist I take the learnings and successes across sectors and create practical and profitable solutions. Delivering creative omni-channel campaigns.Strategic leadershipAs a member of senior management, I employ exceptional problem-solving skills to operational excellence and organisation transformational change and improvement. EducatorSupporting higher education students across a range in Marketing units allows me to share my experience and equally maintain currency of practice.____________________________________________KEY COMPETENCIESStrategic MarketingCreative Marketing CommunicationLeadership and Team DevelopmentChange ManagementCustomer ExperienceStakeholder Management
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Head Brand Marketing, Partnership And EventsIncolink Feb 2024 - PresentCarlton, Vic, Au -
Marketing And Communications ManagerIncolink Jan 2022 - PresentCarlton, Vic, Au
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E Learning AdvisorSwinburne Online Mar 2017 - PresentMelbourne, Vic, AuSupport the online learning experience directly with students to deliver graduate and postgraduate training in marketing, entrepreneurship and innovation. -
Marketing Communications ConsultantBrand Marketing Communications Consultant Dec 2016 - Present
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Marketing And Communictions ManagerConnect Health & Community Mar 2017 - Dec 2021Bentleigh East, Victoria, AuAs part of the leadership team my role encompassed all things marketing and so much more. A key focus was to roll out and embed the new brand, engage stakeholders and be a change agent. This purpose-driven organisation delivers services to more than 15,000 customers in a year and I have a chance to positively impact on every part of that business - great work don't you think? -
Brand Marketing Communications ManagerOn The Line Australia Jul 2016 - Nov 2016Melbourne, AuDevelop innovative marketing strategies and manage the implementation of promotional campaigns to support the growth of the On the Line brand as a market leader in the sector. Championing the brand internally and externally, building a shared understanding the brand and its goals.Working closely with all parts of the organisation to ensure goals of the brand are met. Provide broad support for the marketing, promotion and development of service brands aligned to the values of the organisation. -
Brand And Enterprise Marketing ManagerOn The Line Australia Jul 2015 - Jul 2016Melbourne, AuFocussing on organisational growth, build the On the Line Brand to realise the organisation's social mission. Plan, advise and support the implementation of business growth strategies including market research, new product and service development and key strategic partnerships. Provide organisation wide brand leadership and deliver creative marketing support to On the Line, its service brands and enterprises.
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Marketing ManagerOn The Line Australia (Formerly Crisis Support Services) Jul 2013 - Jun 2014Melbourne, AuDeliver market focused planning and implementation strategies for On the Line and its service brands. Promote contracted services effectively and lead improvement, contribute to business growth through the expansion of services.
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Brand CommunicatorCommunication Options May 2013 - Jun 2014Great brands are built on strong emotions, deep insights addressed with clear and consistent messages. Is your brand achieving its potential?
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Manager, Communications And BrandingDeakin University Mar 2012 - Mar 2013Burwood, Victoria, AuMade Deakin Worldly. Delivered organisation wide rebrand project and managed the Communications and Branding Unit to ensure the University meet its branding objectives by strategically communicating across a range of media. act as a driver of brand vision with the ability to influence brand direction, engage with cross-functional stakeholders and importantly, manage key internal and external agency relationships. -
Marketing Communications ManagerHi Fert Feb 2006 - Sep 2011Marketing Communications, Brand Development.Successfully refreshed corporate brand across all communications. Developed and managed brand strategy building a suite of communication tools tailored to different audiences.Developed internal communication initiatives to achieve cultural changeEstablished cost effective product collateral solutions that delivered customised solutions for short run and limited products.Created unique merchandising and promotional product solutions that cut through clutter and reinforced innovative brand positioning of the business.Brand experience campaign a finalist in AMI Awards for Marketing Excellence.
Peter Giles Skills
Peter Giles Education Details
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Rmit UniversityMasters Of Advertising With Distinction -
AdmaCertificate In Direct Marketing
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Rmit UniversityDiploma Of Arts (Graphic Art)
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Rmit UniversityEditing And Publishing
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Victoria UniversityCertificate Iv Assessment Workplace Training
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Victoria UniversitySales Management/ Marketing
Frequently Asked Questions about Peter Giles
What company does Peter Giles work for?
Peter Giles works for Incolink
What is Peter Giles's role at the current company?
Peter Giles's current role is Marketing Professional | Brand Enthusiast.
What is Peter Giles's email address?
Peter Giles's email address is pe****@****ail.com
What schools did Peter Giles attend?
Peter Giles attended Rmit University, Adma, Rmit University, Rmit University, Victoria University, Victoria University.
What skills is Peter Giles known for?
Peter Giles has skills like Marketing Communications, Brand Development, Marketing Strategy, Marketing, Strategy, Brand Management, Copywriting, Advertising, Internal Communications, Integrated Marketing, Public Relations, Management.
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