Petia Balauca Email and Phone Number

/ Leading the annual brand plan development and execution to deliver the growth agenda by inspiring and aligning system stakeholders;/ Managing strategic discussions on portfolio growth opportunities and mitigation plans;/ Overseeing and supporting the execution of the marketing plans for Bulgaria;/ One point of contact for the cross-functional and system alignment to ensure delivery of the respective KPIs;/ Leading the Bulgaria FLA marketing team to ensure engagement and positive experience at work.

• Brand management of Cappy and Next juice brands in CEE;• Develop mid-term growth and development strategies, annual brand and communication plans for respective Cappy/Next markets; • Manage cross-functional teams to execute marketing and innovation projects that deliver on respective KPIs; • Manage and engage the CEE market brand system (TCCC and CCH) community - inspire local stakeholders and support them to deliver local execution of central projects to achieve local BP targets and KPIs.

Brand and portfolio management of all non-carbonated categories and products in CCHBC for the Bulgarian market.Brands: Cappy, Cappy Pulpy, Cappy Joy, Cappy Lemonades, Fuzetea, Bankia, Rosa, Aquarius.• Responsible for the yearly brand development strategy and KBI achievement, in line with the overall company strategy.• Supervising and managing the brands’ market performance – regular data analysis, report preparation, problem solving, performance improvement ideas, etc.• Daily coordination of cross-functional teams (Supply Chain, Procurement, Finances, Commercial, Sales) for all strategic and ongoing projects for the NCB brands.• Responsible for all brand innovation market launches – coordination of the product development, production and delivery, on time launch and POS communication. • Coordinating all marketing activities for the brand – concept creation, project coordination, execution, results follow up.

Consulting small business owners to:• improve their business concept and development plans; • create and implement a team structure and culture;• create marketing platforms and strategies;• develop and execute brand and communication plans.

• Client Management - managing client accounts - strategic and agency point of contact; supervisor of team members and their work for the client; budget and target management; developing a yearly strategic communicational plan for the client.• Team management – managing the client service team: coordination of projects and tasks as per each person’s role and capabilities; supervision and control of the allocated tasks and clients.• Brand and Agency development – identifying ways to improve brands' performance (marketing or business); developing proactive approaches, based on identified client needs.• New Business - handling the pitch work of the agency; identifying new business opportunities for the agency.Main Clients: Econt Express, DSK Bank, Kamenitza Brewery

• Brand development - development of all Revlon Professional brands for Bulgaria (American Crew, Orofluido, Y.S.Park, Kasho).• Education - organization of seminars and workshops related to the brands.• Communication - creating the marketing plan for the year; executing the day to day communication for the brands; creating marketing and communication materials for the partners; creating and executing monthly promotional activities.

• Barber Culture Introduction - introducing and developing the new, international wave of barbershops in Bulgaria; creating a clear perception of the new market segment for both clients and professionals.• Brand development - creating clear and recognizable Brand Identity of The Barber Shop Sofia, which translates into the services, the location, the team, the tone of voice and all channels of communication.• Team development - creating a unique team of 15 professionals for 3 years; conducting interviews and handpicking all members to fit the Brand and Service concept; supervising the day-to-day work of the team; developing the team's capabilities; creating a clear concept and guidelines for client service and experience.• Client Base development - creating a strong client base of loyal clients; return rate 95% by the end of the 2nd year.• Barber products - introducing and upscaling the market for several Barber Brands (Uppercut, Dapper Dan, Reuzel, Mr. Bear Family); educating the clients and the barbershops for the brands, the products, and their usage.• Marketing activities - day-to-day communication in Social Media (Facebook and Instagram); participating in relevant events to present the brand, the culture, and the services; building strong partnerships with big brands, relevant for TheBarberShopSofia: Zagorka, Harley-Davidson Bulgaria, Bulleit Whiskey, Goloka Wear, Gentleman's Ride, Movember Organization, bar Petak, English Embassy in Sofia, Ford and others.

• Client Management - main strategic and agency point of contact for clients; supervisor of team members and their work for the client; budget and target management; developing the yearly strategic advertising plan for the client. • Team management – managing team of Account Managers, Executives and Assistants: coordination and allocation of clients, projects and tasks as per each person’s role and capabilities; supervision and control of the allocated tasks and clients; team development – conducting interviews for new team members; identifying the strengths and weaknesses of the each team member and developing them as professionals.• Brand and Agency development and Strategic work– maintaining deep knowledge and understanding of the Client's business (brand, market, and competitors); identifying ways to improve brand's performance (marketing or business); yearly brand communication planning, based on the brand's results and goals; developing proactive approaches, based on identified client needs; yearly new business planning and strategic work.Main Accounts: Zagorka AD, Visa, Procter & Gamble, Novartis, Delicates Zhitnica, Jagerhof, Investbank, Domaine Boyar, Samsung, Sopharma Logistics, National History Museum, Ficosota.