As the Managing Director at KWS Bulgaria, I lead the overall business activities in Bulgaria of one of the top three seed breeding companies worldwide. I have been in this role for over 10 years, and I have more than 18 years of experience in the seed industry and related fields. I hold an MBA from the University of Sheffield and a Level 7 Diploma in Strategic Management and Leadership from the Chartered Management Institute.My core competencies include strategy development and implementation, sales and marketing management, seed production and distribution, negotiation and contract management, and team leadership and development. I am passionate about delivering value to our customers, partners, and stakeholders, and driving growth and innovation in the seed industry. I have successfully achieved market share and revenue growth, profit line improvement, value chain optimization, and digital transformation in my region. I am also the Chairman of the Board at the Bulgarian Seed Industry Association, where I support and advocate for the common interests of the seed industry members.