With almost 15 years immersed in the business of digital media and advertising, I've cultivated expertise in the art of data-driven marketing and monetization. My journey has led me to specialize in harnessing the power of 1st party data platforms, where I've fine-tuned customer audience segmentation, fostered engagement, and executed precise targeting strategies.My passion lies in charting the course of technology innovations within the marketing and advertising. In an era transitioning from 3rd party to 1st party cookies, I've dedicated myself to crafting advertising solutions that not only respect privacy but also deliver unparalleled effectiveness.I'm not only a practitioner but also a mentor. As a lecturer to great students at the Faculty of Media and Communications and a Master Trainer to dozens of business professionals in the Digital Marketing Qualification program (DIMAQ), I have the privilege of imparting knowledge and fostering the next generation of marketing leaders.In addition, I had the honor of serving as the Executive Director of IAB Serbia, where I played an important role in advancing the digital advertising ecosystem in Serbia.My intellectual curiosity fuels my passion for staying ahead of the curve. I am always on the lookout for emerging trends, embracing new challenges, and forging partnerships that truly matter in the ever-evolving digital landscape.