Petr Gregor Email & Phone Number

Prague, Czechia

Česko

As Head of Marketing for CZ & SK, I lead strategic marketing initiatives with a focus on data-driven decision-making and collaboration across departments. My responsibilities include:• Data-Driven Marketing: Develop and execute marketing strategies informed by performance metrics to optimize campaigns and decision-making processes.• Pricing Leadership: Design and implement competitive pricing strategies to maximize profitability and strengthen market positioning.• Cross-Department Collaboration: Align marketing efforts with sales and product teams, ensuring unified pricing, promotions, and customer experience approaches.• Budget Management: Oversee marketing budget allocation with a focus on high-ROI digital initiatives and cost efficiency.• Personalization & Segmentation: Enhance customer segmentation and personalization efforts, driving improved conversion rates and engagement.• Digital Transformation: Lead digital transformation and automation projects to improve marketing efficiency and customer interaction.• Team Development: Mentor and develop a high-performance marketing team focused on achieving data-driven results.• Customer Retention: Strengthen customer retention and loyalty through refined, data-driven loyalty programs.

Kolín Nad Rýnem, Severní Porýní-Vestfálsko, Německo

As a Pricing Manager, I was responsible for leading and implementing strategic pricing initiatives across the organization. My role focused on identifying and maximizing pricing and margin opportunities while enhancing organizational capabilities through training and support. Key responsibilities included:- Driving Pricing Strategy: Defined and executed international pricing projects, such as introducing group pricing models in various countries.- Optimizing Margins: Conducted targeted analyses to identify and leverage pricing potentials in collaboration with regional and local teams.- Enhancing Processes: Continuously improved pricing structures, processes, and tools, leveraging a strong understanding of IT systems.- Strategic Execution: Owned critical group-wide processes, including annual price adjustments, competitor monitoring, and new product pricing.- Training & Coaching: Provided guidance and training to pricing teams and other departments to foster a professionalized and aligned pricing approach.Through this role, I developed expertise in project and change management, cross-functional collaboration, and stakeholder-centric communication. I worked closely with international teams and various departments to ensure alignment with the organization's broader strategic goals.

Česko

As Marketing Manager, I played a key role in implementing global strategies, adapting them to local markets, and driving marketing initiatives across all channels. My responsibilities included:• Strategy Implementation: Executed global segment strategies with necessary local adaptations to ensure relevance across multiple channels.• Customer Insights & Competitor Analysis: Gained deep understanding of local customer needs and competitor offerings to inform strategic decisions.• Budget Achievement: Drove budget attainment through effective campaigns, promotions, and margin management strategies.• Cross-Functional Collaboration: Acted as a sparring partner for Marketing and Sales teams on segment-specific topics, ensuring alignment and cohesion.• Go-to-Market (G2M) Guidance: Provided support and guidance to local Marketing and Sales teams in the implementation of G2M strategies.• Sales Enablement: Supported sales efforts by creating impactful marketing materials and participating in relevant customer meetings.

Hlavní Město Praha, Česko

Inženýr (Ing.), International Business

Magistr (Mgr.), Asian Studies/Civilization