Petra Buchanan Gaicd Email and Phone Number
Petra is a non-executive director and business leader with a history of CEO and C-Suite roles across commercial and not-for-profit sectors. Known for her growth mindset and marketing and brand-building expertise, she is the former CEO of Pay TV industry body ASTRA in Australia and the McGrath Foundation, co-founder of a digital start-up and an executive with Unisys in Asia Pacific and the Discovery Channel internationally. She helps businesses navigate critical issues of growth and reputation in changing environments. She is a digital/tech-savvy leader focused on customer-centric strategy and operations, management of diverse teams and implementation of organisational change to achieve results. Petra was publicly recognised for her leadership when she was named one of the Australian Financial Review (AFR) 100 Women of Influence. She connects big ideas through a relationship-led approach, building support, aligning resources, ensuring performance and delivering strong results. She has extensive CEO experience working with government, industry, regulatory bodies, community groups and the media.Experience & Expertise: ▪️ CEO / leader with diverse industry, creative and digital experience▪️ Extensive experience in corporate affairs including advocacy, policy and regulatory settings, media relations and community engagement▪️ General management expertise including cross-functional and large teams ▪️ Strategic decision-making, financial and transformational change management including profit and loss accountability▪️ Reputation management expertise including stakeholder relations, government affairs, crisis management and communications▪️ Focused on developing diverse high-performing teams▪️ Executive leadership mentor and business advisor▪️ International business experience in Asia-Pacific, Australia, Europe, India, Latin America, USA▪️ GAICD Non-Executive Director qualified
Ampco
View- Website:
- ampco.com.au
- Employees:
- 42
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Non Executive Director And Chair People And Remuneration CommitteeAmpcoSydney, Nsw, Au
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Acting ChairAmpco Nov 2024 - PresentSydney, New South Wales, Au
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Non Executive Director / Chair People & Remuneration CommitteeAmpco Nov 2020 - PresentSydney, New South Wales, AuEstablished in 1913, the Australasian Medical Publishing Company (AMPCo) is a wholly-owned subsidiary of the Australian Medical Association. As a respected publisher in the health care sector and leading provider of doctor data, rental and licensing services, AMPCo is committed to producing leading-edge health information and resources.
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Non Executive DirectorPremonition.Io Jan 2021 - PresentPyrmont, Nsw, AuLogistics for the modern world. At Premonition, our approach takes advantage of modern computer science to deliver scalable, real-time fleet optimisation – all with the contextual nuance of a human operator. We call it autonomous logistics. -
Strategic AdvisorWomen In Media Australia 2022 - PresentAustralia, AuWomen in Media aims to increase gender equality, extend leadership and economic participation opportunities for women, and build a safer more respectful culture in Australian workplaces. -
Managing DirectorPsb Ventures May 2017 - PresentPSB Ventures is a strategic consultancy offering business advisory services in strategy development and reputation management; maximising media and digital opportunities.
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Advisory Board MemberThe Duke Of Edinburgh'S International Award Foundation May 2017 - PresentLondon, Gb -
Executive Leadership Mentor And CoachMccarthy Mentoring 2013 - PresentSydney, New South Wales, AuEvidence shows that mentoring not only assists individuals but also organisations perform at a higher level. I work with executives as a coach and mentor to enable them to perform at their best. Providing an independent and confidential sounding board. -
CeoMcgrath Foundation May 2014 - Apr 2017Sydney, New South Wales, AuAs CEO of the McGrath Foundation, I led a team of passionate individuals working on behalf of one of Australia’s leading breast cancer organisations. Founded in 2005, the McGrath Foundation raises money to place McGrath Breast Care Nurses in communities across the country, as well as increasing breast awareness in young Australians. Reported to John C. Conde AO, Chairman, and the McGrath Foundation Board.As CEO, I was responsible for all aspects of this growing organisation to ensure it fulfilled its charter and mission. I implemented a transformational strategic plan increasing revenue, aligning operations with digital systems to gain efficiencies and promote the brand to strengthen its community engagement and public awareness. We raised the profile for the McGrath Foundation through effective campaigns and events that engaged the community and developed revenue including fundraising and nurturing relationships with donors and stakeholders. This included Government and Departments at a Federal and State level. Achievements:- Double-digit revenue increase - Doubled monthly donations through new revenue streams - Negotiated renewal of Commonwealth Government grant for $20.5M and $2.5M from NSW Government- Generated funding for 16 new nurse positions nationally- Re-branded the organisation reinforcing McGrath Breast Care Nurse focus- Implemented a digitally-led technology transformation - Led Board expansion including two new female directors -
Co-Founder And Chief Marketing OfficerTushare Dec 2013 - Jul 2014TuShare was created to share the things you no longer need or want with others, for free. A digital start-up that embraced the sharing economy, TuShare helped products find their next owners, avoiding waste and landfill. A unique door-to-door delivery service component of the site became so popular that in late 2015 TuShare ceased and Sendle was born. I managed various aspects of the site’s initial brand development including marketing, communications, and partnerships, and remain a shareholder and advisor to Sendle. -
CeoAustralian Subscription Television And Radio Association (Astra) Sep 2009 - Mar 2013As CEO I was responsible for leading ASTRA, including stakeholder and reputation management, and member outreach (500+ members). I represented the industry on critical policy issues and led negotiations with Government, industry and the media. This included marketing and research initiatives and the curation of the annual ASTRA Conference, Women in Television Breakfast and ASTRA Industry Excellence Awards. Reported to The Hon Steve Bracks, ASTRA Chairman and the Board.Achievements:- Executive production of ASTRA Awards- Curation of ASTRA Conference, Women in Television Breakfast and ASTRA Industry Excellence Awards- Led evidence-based advocacy through the creation of ASTRA Production Investment & Employment Survey, released annually-Significantly increased recognition for ASTRA and the subscription television industry including: Increased policy submissions; stakeholder outreach and representation on key issues and legislation Increased media relations and positive coverage of ASTRA and industry issues Increased attendance, publicity, and profile for the ASTRA Awards Drove recognition for ASTRA as the industry source for research and data: annual release of production investment & employment survey; advertising expenditure bi-annually; annual subscriber research Increase in member communications (quarterly Media Trends Report, weekly Media Wrap-up report, weekly STV Ratings Report) and use of social media Developed and launched www.astra.org.au as the industry source for information- P&L financial accountability including increased cash position and reduced operating expenditure- Created ASTRA Graduate Program with AFTRS providing 10 short-term paid positions in STV.
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Vice President, Marketing & CommunicationsUnisys Oct 2003 - Feb 2009Blue Bell, Pennsylvania, UsVP, MARKETING & COMMUNICATIONS Unisys, Asia Pacific Responsible for building a strong & consistent brand reputation for Unisys across Asia Pacific including marcomms, analyst & influencer relations for all aspects of Unisys business. Member of the Asia Pacific Executive Team. Achievements:- Created multi-disciplined team - Designed marketing campaigns & structures to support new business development & business unit, industry and vertical functions. - Created employee engagement, wellbeing & communication programs & environmental sustainability plans in Australia & New Zealand.- Created the Unisys Security Index, a bi-annual research study conducted to indicate consumer perceptions in relation to security. The Index is conducted in 14 countries worldwide and constitutes more than 50% of Unisys media coverage annually.- Established Unisys Kidz Connect a grant program designed to support primary and intermediate school programs. -
Senior Executive Positions: Discovery Inc.Discovery Communications 1993 - 2003New York, UsVP, COMMUNICATIONS & PUBLIC AFFAIRS Discovery Networks, InternationalDuring my ten-year career at Discovery, I was involved in various aspects of the global TV business ranging from marketing and brand development to programming, government affairs, stakeholder management, and communications. Based in Washington DC, I led the communications function internationally, launching and promoting popular documentary channels and programming to new markets worldwide. Achievements:- Grew department to a strategic management group with specialization in internal, external and program communications. - Created public affairs function for liaison with government and NGO sector- Worked with international advertising sales to leverage sponsorships- Implemented unprecedented global campaigns promoting Discovery’s TV brands internationally- Developed systems/procedures for worldwide creative development- Hired key talent
Petra Buchanan Gaicd Skills
Petra Buchanan Gaicd Education Details
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Australian Institute Of Company DirectorsCompany Directorship -
University Of California, RiversidePolitical Science And Journalism
Frequently Asked Questions about Petra Buchanan Gaicd
What company does Petra Buchanan Gaicd work for?
Petra Buchanan Gaicd works for Ampco
What is Petra Buchanan Gaicd's role at the current company?
Petra Buchanan Gaicd's current role is Non Executive Director and Chair People and Remuneration Committee.
What schools did Petra Buchanan Gaicd attend?
Petra Buchanan Gaicd attended Australian Institute Of Company Directors, University Of California, Riverside.
What skills is Petra Buchanan Gaicd known for?
Petra Buchanan Gaicd has skills like Strategic Communications, Strategy, Corporate Communications, Media Relations, Management, Digital Media, Television, Marketing Communications, Business Strategy, Marketing, Sponsorship, Digital Strategy.
Who are Petra Buchanan Gaicd's colleagues?
Petra Buchanan Gaicd's colleagues are Julie Chappell, Stewart Packham, Jim Shelton, Martin Van Der Weyden, Justin Wang, Samuel Merlino, Lia Tjandrahadi.
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