Petra Marson Email & Phone Number

Swindon, England, United Kingdom

Hamburg, Deutschland

- creation and implementation of local omni-channel shopper activation plans online and offline - development of promotion plans based on ROI and profitability analyses - budget responsibility for the respective categories- development and realisation of all POS campaigns, POS furniture and -materials- lead of creative agencies, display producers and print.

Hamburg, Germany

- responsible for the Home Care portfolio in the entire german trade- development and implementation of sales-, product- and assortment strategies incl. promotions- development, preparation and presentation of fact-based trade presentations - development and implementation of concepts to increase profitability while optimising products at the same time.

Hamburg, Germany

- development and implementation of the sales strategy for the retail environments drugstores, hypermarkets and discount- identification of customer-specific potentials via market and competition analyses - development of strategies for the field force to increase sales and improve visibility in-store - development of promotion-tactics and review of.

Hamburg, Germany

- alternating responsibility for the categories Home Care, Body Care and Oral Care - planning of product launches, responsibility for the development and implementation of sales- and retail strategies - conception and implementation of promotions, in-store events and design of POS materials in close collaboration with consumer marketing and advertising.

Hamburg, Germany

- responsible for Rewe National, department stores and drugstores - responsibility for the budgeted KPIs for turnover, conditions, margin and profit - development of a customised marketing plan in line with national objectives - coordination of in-store events and trade fairs in close collaboration with the field force - preparing and conducting of the.

Düsseldorf, Germany

- responsible for accounts within the Edeka team; implementation of sales targets - supporting the national key account manager in the preparation of annual negotiations- matching the marketing mix to the partners in retail

Düsseldorf, Germany

- monthly analysis of sales KPIs and preparation of external market research data (Nielsen/GfK) - creation of presentations, reviewing customer calculations - creation of shelf optimisation proposals and unit cost calculations per SKU