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Petra Ohlson is listed as Head of Growth at KANG | Professional skier at Kang, a with 24 employees, based in Malmo, Skåne County, Sweden. AeroLeads shows a matched LinkedIn profile for Petra Ohlson.
Petra Ohlson previously worked as Head of Growth at Kang and Professional Skier & Brand Ambassador at Self-Employed / Freelance. Petra Ohlson holds Msc In Business And Economics, Business Administration With Specialization In International Marketing And Brand Management from Lund University.
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An enthusiastic and driven marketing professional with a background in Business Administration and a strong passion for skiing and the outdoor industry. My expertise lies in digital marketing strategy, content creation, and project management, where I excel in engaging audiences and driving brand preference. Balancing my role as Head of Growth, Master’s degree studies, and a professional skiing career has improved my ability to manage multiple responsibilities with dedication and precision. I bring a hands-on approach, strategic thinking, and a deep understanding of consumer behavior, ready to turn marketing strategies into impactful actions that boost sales and strengthen brand visibility.
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Developing and executing growth strategies, managing partnerships with ski and clothing brands, and strengthening distributor relationships. Responsibilities also includes overseeing website development, performance marketing, and ambassador management, including contract writing and business arrangements.
Remote
As Sweden’s top female skier on the Freeride World Qualifier (FWQ) circuit for three years, I go beyond competing by representing my sponsors through events, social media, and campaigns. I collaborate with brands as a model and ambassador, creating authentic content and managing my own photo and film projects to deliver high-quality visuals that boost their marketing efforts. Currently, I am an ambassador for Norrøna, Dynastar, Look bindings, Lange, Mammut Scandinavia and Kang.
I manage all aspects of my social media presence, where I create and execute content strategies that have grown my audience to over 10,000 followers. My work involves producing engaging content, including photography, videos, and storytelling that resonate with my audience and represent my personal brand authentically. I work closely with various brands to create sponsored content that aligns with their marketing goals, ensuring each piece reflects both my unique style and the brand's identity.
As the founder of my own business, I manage all operations related to my sponsorships and collaborations. This includes negotiating deals, managing contracts, and handling the financial aspects of the business, such as invoicing and budgeting. My role requires a strategic mindset to identify new opportunities for partnerships and maintain strong relationships with existing sponsors. I also oversee all creative projects tied to these sponsorships, ensuring that every collaboration is executed with professionalism and aligns with both my brand and the partners' expectations.
Stockholm, Stockholm, Sverige
Working towards KPI targets as well as individual performance targets. Execute the Brand Customer Service standards to increase customer satisfaction.
Other employees you can reach at kang.nu. View company contacts for 24 employees →
Mk Singh
Colleague at KangFremont, California, United States
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KK
Kyle Knickerbocker
Colleague at KangGreater Houston, United States
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TM
Timothy Moreland
Colleague at KangWashington Dc-Baltimore Area, United States
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ND
Nuf Db
Colleague at KangParis, Île-De-France, France
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KK
Kangan Ka Hai Bae Lala
Colleague at KangNoida, Uttar Pradesh, India
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HH
Henna Helli
Colleague at KangJakarta, Indonesia
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JA
James Arthur
Colleague at KangGreater Paris Metropolitan Region, France
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MY
Marianna Yun
Colleague at KangGreater Philadelphia, United States
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陈
陈膨州
Colleague at KangQingdao, Shandong, China
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BA
Bobali Alibob
Colleague at KangSaudi Arabia
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Quick answers generated from the profile data available on this page.
Petra Ohlson works for Kang.
Petra Ohlson is listed as Head of Growth at KANG | Professional skier at Kang.
Petra Ohlson is based in Malmo, Skåne County, Sweden while working with Kang.
Petra Ohlson has worked for Kang, Self-Employed / Freelance, Self-Employed, Egenföretagare, and Adidas.
Petra Ohlson's colleagues at Kang include Mk Singh, Kyle Knickerbocker, Timothy Moreland, Nuf Db, and Kangan Ka Hai Bae Lala.
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Petra Ohlson holds Msc In Business And Economics, Business Administration With Specialization In International Marketing And Brand Management from Lund University.
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