Responsible for leading and overseeing end-to-end user-centred design initiatives in the News, Sport and Weather app, task managing and supporting user experience staff in their career development.• Leads the discovery work for personalising notifications in the News App, prioritising the most effective opportunities for meeting user needs and aligning with editorial workflows and requirements to deliver business and public service value.• Oversees design initiatives of two product squads, advocating for cross-disciplinary collaboration to nurture user-centred design informed by qualitative and quantitative insights.• Manages a six-month rolling research program informed by close cross-disciplinary input to develop a long-term strategy and quick wins for the NSW apps used by millions of users.• Composes and co-leads an 'Introduction to Data Ethics for UX designers' course that improves data literacy and embeds ethical tools across the UX&D department.

Responsible for translating user needs into innovative, inclusive and useful digital experiences across multiple platforms and touch points.• Leads the design system of a responsive web audio player for use across multiple BBC products, evangelising usability, accessibility and technical feasibility through research, prototyping, collaboration and iterations.• Creates a case study to measure meaningful values for the short-form video product to support the quantitative metric with qualitative insights, depicting a comprehensive image of the product performance through what is happening and why.

Responsible for strategic design services that translate new technologies into innovative user-centred products for companies like Telling, White Octopus, Hello Impact, Raureif and clients like Porsche.