Petra Scheffer Email & Phone Number

Billerica, Massachusetts, Us

Managing a globally operating marketing communication team to develop, implement and execute a strategic marketing communication plan driving growth in lead and opportunity development to deliver on revenue goals. Establish powerful marketing solutions through recognized print and digital media development, targeted campaign management in line with multi- and single channel customer acquisition and impactful customer engagement processes and retention marketing programs.

Venlo, Limburg, Nl

Directs project management and technical and marketing writer teams for cross functional projects in Life Science marketing. Drives developing a Life Science positioning concept and acts as consultant in Life Science rebranding initiative. Leads Technical Marketing Writer team in creation of educational and launch communication content and improvement of processes to maximize efficiency. Responsible for defining strategy, implementation and roll-out of marketing automation system Eloqua for integration with Salesforce. Supports redefinition and global alignment of lead management process, nurturing and scoring with respective business stakeholders.

Venlo, Limburg, Nl

Leading and developing a global marketing services organization responsible for the execution of regional marketing and sales activities within six respective sales regions including direct marketing, conferences and sales tools. The execution of different segment and regional strategies required close collaboration with regional heads. The strategic development included the identification of synergies across segments and regions, standardization of marketing approach, tools and processes and establishing best practice.

Venlo, Limburg, Nl

Marketing Support at QIAGEN is part of regional marketing and responsible for the implementation of all regional marketing and sales activities within EMEAA including direct marketing, conferences and sales tools. This responsibility included ensuring brand consistency across the communication mix and global look based on CI. - Established live communication concept and communication tools for newly established Molecular Diagnostics Business. - Defined strategy for and established translational service for Molecular Diagnostics business

Responsible for marketing and sales of data analysis software to Life Science researchers in Europe. Revenue responsibility included direct and indirect sales channels. Managed lead generation and cross selling campaigns using all marketing communication channels with focus on direct marketing. – Lead generation program targeting external lists generated about 5% increase of new customers

Marketing of scientific data analysis software to Life Science researchers in Europe in academic and public research institutions.