Petra Weidhorn Email and Phone Number

I lead the global Customer Experience & Innovation Communication team at Henkel’s first of its kind newly-built Inspiration Center in Düsseldorf, a digitally empowered state-of-the-art environment for creativity, problem solving and collaboration. My aim is to create an immersive, intimate experience for our customers and build a mutual trust and understanding that will become the foundation for lasting partnerships. We strive for a tailormade experience that takes customers on a unique journey of technical expertise, innovation and ultimately a deep dive into specific solutions. Understanding the complex needs of our customers results not just in the right solution but also a meaningful customer journey. The ability to pull all this together reflects my wide B2B and B2C marketing experience. As a marketing expert, I’ve always been driven by finding new ways to engage with customers and create value through digital innovation. Heading up the new center is especially exciting for me because it is a new approach to CX. Blending strategic design with our powerful thought leadership on innovation trends, we are able to collaborate with our customers in enduring and productive partnerships. I’m personally invested in ensuring the success of Henkel as I believe we are doing important work to develop high-impact innovations and technologies that will address some of the world’s most pressing problems. The Inspiration Center in Düsseldorf (and future centers) show the depth of our commitment to working with customers to explore a future where anything is possible. It's a privilege to be a part of that. If you’re interested in exchanging views on any of my areas of interest, please get in touch. | Customer Experience | Customer Engagement | Customer Journey | Innovation Trends | Open Innovation | Digital Innovation | Thought Leadership | Partnerships & Collaboration | Adhesive Technologies | Sustainable Solutions | B2B & B2C Marketing Expert | Digital Transformation