Petra Winberg Email & Phone Number

Sverige

Tillsammans med hela SPP skapar jag en framtid att glädjas åt genom att sätta länken mellan idag och pensionen i centrum.

Stockholm, Sweden

Having my passion in brand lead growth, I help companies define and activate brand and business strategies. I see the bigger picture; the business, the brand and the growth potential, the people and the effects. I'm really good at getting people to understand by simplify and engage! Cases in brief:- Defining the role and business potential for ICA Skolan, an in-school at Sweden's larges grocery company.- Brand strategy incl. brand and communication design for Sweden's largest driving school, My Driving Academy.- Developing next generation taste experience guide - launched during 2021 - Visitor pre study for Gröna Lund, a fun fair in Stockholm. How to attract consumer outside normal visiting hours and grow the business. Drop me line if you are up for collaboration!

Stockholm County, Sweden

Managing strategic brand and marketing projects for small to large companies, national to global. Across all industries.

Stockholm, Sweden

Managing Fazers category expansion with in processed fruits under the band Froosh, Norther Europes leading smoothie brand. Objects in brief:- Reposition the brand Froosh, from a scattered, unprofitable, brand to a clear premium, profitable, brand across Europe, including brand and product offering. - Product development- Defining and implementing a long term business strategy that delivers on growth and profitable, covering all business areas through out the value chain.- Marketing and sales driving activations in all channels; online, offline and in trade. - Building a well function and efficient team cross the Northen European markets

Stockholm, Sverige

Main responsibility: Brand strategy to operation on 18 markets in EuropeObjects in brief:• As part of a transformation journey, re-define the brand Bisnode: New Brand Strategy, Brand Identity, Visual Design Identity. From strategy to operation on 18 markets.• Consolidate 270 brands to 1 brand• Define B2B Customer Segmentation on 18 markets

Stockholm, Sweden

Brand identity and design strategy. Objects in brief:- Brand, marketing and design strategies for ICA’s over 2000 private label products, a portfolio that has an annual turnover of 20 Billion SEK. - Responsible for ICA’s brand identity, working close with operations team to enable a strong brand with business in the financial, pharmacy, FMCG and retail sector. - Lead cross-functional teams and agencies in project towards top management. - Deliver brand strategy related matters to ICA’s top management on regular basis. - Member of Privat Label Management Team & Brand Management Team.

Stockholm, Sweden

Brand strategy and identity. Objects in brief:- Implementing new brand identity for ICA Group and all ICA companies on the Swedish market with business in the financial, pharmacy, FMCG and retail sector. - Leading Sweden’s largest In-house agency and multiply external agencies to perform within new design guidelines and strategy. - Responsible for the new pharmacy brand, Apotek Hjärtat, in the merge between ICA and Apotek Hjärtat. - Responsible for creating the brand ICA Försäkring, from positioning, brand strategy and design. - Member of Brand Management Team.

Stockholm, Sweden

Lead and coordinate a team of people from various departments and external agencies in communications & marketing projects.

Shanghai

Main responsibility: Digital development - Develop New Wave Trading’s digital sales channels and tools to enable sales and communication worldwide. - Lead international teams located all over the world to secure a successful sales and communications platform. - Reporting to CEO of Asia.

Shanghai

Main responsibility: Sponsoring development and event creation. - Develop sponsor strategy to engage Global Fortune 500 companies to increase and adapt their business on the Chinese market. - Arrange corporate events with up to 400 international attendees from Global Fortune 500 companies, Chinese private sector and Chinese government on national and local level. - Lead partner representatives from GF500 to deliver events for top level management

Stockholm, Sweden

Responsible for campaigns and communication projects taken out in our 1,400 stores, all from small express shops to large hypermarket stores. Defined project scopes, goals and deliverables that supported business goals and developed full-scale projects. Running projects on national basis that involved various marketing function to cover the communication circle.

- Plan and lead national campaign. - Develop communication and best practice tools to increase the effectiveness and efficiency. - Secure visibility and content in all our market channels. - Support local marketing managers to track project milestones and deliverable. - Running development of digital communication channels - Develop a new child concept, which was launched in all our stores.- Suppliers negotiations

Retail Management

Bachelor, Business Administration

Brand Strategy, Executive