Petra Aba Asamoah

Petra Aba Asamoah Email and Phone Number

Business Executive | Marketing Maven | Writer | Author | Leader @ Oduma Solutions Ltd
Petra Aba Asamoah's Location
Accra, Greater Accra Region, Ghana, Ghana
About Petra Aba Asamoah

Petra Aba Asamoah is a business executive, marketing maven, consultant, writer, and leader. For close to two decades, she has led teams in the airline industry, media, and textile manufacturing. She is the General Manager of Oduma Solutions Ltd., a Cybersecurity company.Petra is a doer, and the impact of her leadership is felt almost immediately on projects she works on. With an optimistic, energetic, yet calm demeanor, she provides focus and direction to teams and has a proven track record of success.Petra is a trailblazer and has championed the learning and practice of sales in Ghana since 2015. Her book, “Sales 101: What Everyone Should Know About Sales” has become a manual for teams and sales professionals to continue to testify to its helpfulness and impact in their journey toward sales excellence.“Jungle Dance”, her second book, since its release in 2020 has provided an entertaining yet didactic fictional look into the corporate world and its vicissitudes.She supports the development of younger professionals as a mentor and coach and has been a speaker on several human capital development platforms. She has served on some not-for-profit boards as her contribution towards education and youth development in Ghana.An excellent communicator, Petra is a regular panelist, and resource person on several television shows in Ghana and was once a co-host on a current affairs and lifestyle television show as well as the resident marketing expert for a business advisory television show that aired in Ghana.A chartered marketer by profession, she holds a Chartered Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK, an MPhil in Marketing from the University of Ghana Business School and a bachelor’s degree in Political Science, graduating with first-class honors also from the University of Ghana. She is a member of the Chartered Institute of Marketing, Ghana. Petra teaches marketing on a part-time basis and has taught at Ashesi University

Petra Aba Asamoah's Current Company Details
Oduma Solutions Ltd

Oduma Solutions Ltd

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Business Executive | Marketing Maven | Writer | Author | Leader
Petra Aba Asamoah Work Experience Details
  • Oduma Solutions Ltd
    General Manager
    Oduma Solutions Ltd May 2024 - Present
    Ghana
  • Akosombo Industrial Company Limited
    Head, Sales & Marketing
    Akosombo Industrial Company Limited Jan 2019 - Apr 2024
    Accra
    Led the commercial revamp of Akosombo Textiles as a member of a transformational leadership team that took over the operations of the factory with the exit of Akosombo Textiles Ltd.I was successful at leading efforts to increase brand awareness, reviving dormant brands, recruiting new distributors, and ensuring revenue success. Key achievements include:. Revamped the sales and marketing machinery and re-energized the brand after a period of dormancy. . Lead the development and execution of commercial terms for trade distributors and successfully rolled out a distributor award scheme that was key in improving trade uptake and sales • With prudent budget management skills, successfully rolled out marketing campaigns across major media channels and events. Established new partnerships with key events in Ghana to drive brand awareness • Recruited and trained new team members for the marketing and sales operations • Worked effectively with a cross-functional team to achieve organizational goals. Rolled out the company’s first e-commerce website and a number of other key marketing initiatives . Acted as HR and Admin Lead for one year supervising operations in the head office. This included participating in union negotiations, operational oversight and team management.
  • Ashesi University
    Adjunct Faculty
    Ashesi University Aug 2017 - Dec 2018
    Berekuso
    Teaching undergraduate students "Introduction to Marketing" in the Winter Semesters of 2017 and 2018. This period was truly impactful for me as a teacher. I enjoyed the opportunity to share my industry experience whilst aligning practice to theory.
  • Media General Ghana
    General Manager - Commercial
    Media General Ghana Oct 2016 - Sep 2018
    Accra
    Other positions held: GM - MG RadioDeputy GM - MG Radio(Both positions were held whilst also working as Head of Station, 3FM from October 2016 to April 2017)
  • Media General Ghana
    Head Of Station - 3Fm 92.7
    Media General Ghana Jan 2016 - Apr 2017
    Adesa We, Kanda.
  • Simon Page College Of Marketing
    Tutor
    Simon Page College Of Marketing Aug 2014 - Dec 2016
    Accra
    I was a part-time tutor teaching at the Certificate in Professional Marketing level for the Chartered Institute of Marketing, UK. My first cohort of students had a 100% pass rate with a commendation from CIM, UK stating:"The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Simon Page Business School, Accra for the excellent standard of results achieved for assessments submitted in the December 2014 assessments session for the Marketing module of the Certificate in Professional Marketing".
  • Delta Air Lines
    General Manager - Gsa
    Delta Air Lines Dec 2013 - Jan 2016
    Accra
    Key Result Areas• Sales turnover• Customer Relationship Management – trade and corporate• Market Development• Business Operations• Team management • Marketing communications• Liaising with corporate communications/PR teams
  • Delta Air Lines
    Manager - Sales & Operations (Gsa)
    Delta Air Lines Oct 2011 - Dec 2013
    Accra
  • Delta Air Lines
    Reservations & Ticketing Manager (Gsa Cto)
    Delta Air Lines Dec 2010 - Sep 2011
    Accra
  • Delta Air Lines
    Sales Executive - Gsa
    Delta Air Lines Feb 2008 - Sep 2010
    Accra
  • Delta Air Lines
    Reservations/Call Centre Agent (Gsa Cto)
    Delta Air Lines Aug 2007 - Feb 2008
    Ghana
    Call centre and front line customer service agent.
  • Delta Air Lines
    Admin Trainee - Gsa Cto
    Delta Air Lines Nov 2006 - Jul 2007
    Ghana
    National Service person, front desk executive, call centre agent.

Petra Aba Asamoah Education Details

  • University Of Ghana Business School
    University Of Ghana Business School
    Marketing
  • Chartered Institute Of Marketing (Cim), Uk
    Chartered Institute Of Marketing (Cim), Uk
    Marketing Leadership & Planning, Managing Corporate Reputation, Emerging Themes, A & D
  • University Of Ghana, Legon
    University Of Ghana, Legon
    Ba Political Science With Philosophy

Frequently Asked Questions about Petra Aba Asamoah

What company does Petra Aba Asamoah work for?

Petra Aba Asamoah works for Oduma Solutions Ltd

What is Petra Aba Asamoah's role at the current company?

Petra Aba Asamoah's current role is Business Executive | Marketing Maven | Writer | Author | Leader.

What schools did Petra Aba Asamoah attend?

Petra Aba Asamoah attended University Of Ghana Business School, Chartered Institute Of Marketing (Cim), Uk, University Of Ghana, Legon.

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