Petra Bogren Email & Phone Number

Stockholm, Sverige

Leading key expansion projects cross-functionally within the organisation, focusing on direct-to-consumer business. Managing internal and external stakeholders and resources to meet global business expansion goals. Completed projects:2023: - RFID: Development & global retail roll-out - Flagship store opening: Mount Street (London, UK)- Store opening: Deji Plaza (Nanjing, China)- Store opening: Hyundai Pangyo (Seoul, South Korea)

Stockholm, Stockholm, Sverige

Completed projects: 2023:- Store opening: Hyundai Main (Seoul, South Korea)- Store opening: Hyundai Coex (Seoul, South Korea)2022: - TOTEME's Mobile App and Loyalty Program ℅ TOTEMELead the development of TOTEME's mobile app and loyalty program ℅ TOTEME from February 2022, to launch in January 2023. The team consisted of around 30 people divided into 5 work streams, as well as multiple external partners. Responsible for all stakeholder management, budget, as well… Show more Completed projects: 2023:- Store opening: Hyundai Main (Seoul, South Korea)- Store opening: Hyundai Coex (Seoul, South Korea)2022: - TOTEME's Mobile App and Loyalty Program ℅ TOTEMELead the development of TOTEME's mobile app and loyalty program ℅ TOTEME from February 2022, to launch in January 2023. The team consisted of around 30 people divided into 5 work streams, as well as multiple external partners. Responsible for all stakeholder management, budget, as well as design, UX, the technical development, and much more. - Flagship store opening, Réel (Shanghai, China) Show less

Stockholm, Stockholm, Sverige

Leading digital expansion projects cross-functionally within the organisation, focusing on direct-to-consumer business, managing internal and external stakeholders and resources to meet global business expansion goals.Completed projects:2021: Hyundai.com, eCommerce platform (South Korea)Leading the launch of Totême on one of South Korea's biggest eCommerce platforms - TheHyundai.com. Making it possible to cater to the Korean customer with local language, marketing, payment… Show more Leading digital expansion projects cross-functionally within the organisation, focusing on direct-to-consumer business, managing internal and external stakeholders and resources to meet global business expansion goals.Completed projects:2021: Hyundai.com, eCommerce platform (South Korea)Leading the launch of Totême on one of South Korea's biggest eCommerce platforms - TheHyundai.com. Making it possible to cater to the Korean customer with local language, marketing, payment options, shipping options, and much more. Currently working interim as eCom Manager for the channel until final recruitment.2021: Store opening, Qiantan Taikoo Li (Shanghai, China) 2020: TMall Flagship, eCommerce platform (China)Launching Totême on the worlds largest eCommerce platform - TMall (part of Alibaba) China.Managing the project from start to end, including legal groundwork, merchandise buying strategy, budget and target planning, local marketing/SoMe, as well as working interim as eCom Manager for the channel until final recruitment was completed. Show less

Stockholm, Sverige

Strategically and operationally responsible for Totême's fast growing online business, selling premium quality women's clothing, all over the world. Areas of responsibility include:- E-Commerce strategy: Planning and implementing- Product ownership of the online store and its development- Conversion rate optimization- Seasonal collection purchases for the online store, and the Stockholm flagship store.- Digital marketing strategy/planning: CRM and performance… Show more Strategically and operationally responsible for Totême's fast growing online business, selling premium quality women's clothing, all over the world. Areas of responsibility include:- E-Commerce strategy: Planning and implementing- Product ownership of the online store and its development- Conversion rate optimization- Seasonal collection purchases for the online store, and the Stockholm flagship store.- Digital marketing strategy/planning: CRM and performance marketing.- Stock- and logistics optimization- Recruitment Show less

Stockholm, Sverige

Stockholm

Creating and promoting digital campaigns. In charge of the online shopping support and customer care process. Daily maintenance of website content e.g. managing product data and merchandising. Creating inspiring content for the digital channels – online flagship store, social media, newsletters etc. Analysing data from customer care, online shopping, and social media. Creating and implementing online marketing and strategy. Search engine and conversion optimisation. Assisting in seasonal buying… Show more Creating and promoting digital campaigns. In charge of the online shopping support and customer care process. Daily maintenance of website content e.g. managing product data and merchandising. Creating inspiring content for the digital channels – online flagship store, social media, newsletters etc. Analysing data from customer care, online shopping, and social media. Creating and implementing online marketing and strategy. Search engine and conversion optimisation. Assisting in seasonal buying process for the online store and continuously managing stock. Show less

Stockholm, Sverige

Stockholm, Sverige

Personal sales, visual merchandising, stock management.

Los Angelesområdet, Usa

Providing support to various advertising productions from pre- to post production. Other duties included planning, managing meetings, preparing events, front desk service, general administrative work, office management.

Stockholm, Sverige

Extra staff, full-time, during christmas 2011.

Stockholm, Sverige

Producton assistant during the production of Swedish Idol 2011

Stockholm, Sverige

Stockholm, Sverige

Stockholm, Sverige

A company I co-founded alongside my education in entrepreneurship.Temporary Ink was selling fake tattoos online made for young adults. I wasin charge of brand management, social media, producing photo shoots forprint ads, our blog, and our website.

Stockholm, Sverige

During Upper Secondary School I helped a distributing company, for hairproduct- and cosmetic brands, with several marketing research projects.

Conversion Rate Optimization, E-Commerce/Electronic Commerce

Certificate Of Achievement, Marketing, A

Department Certificate, Business Management, A

Gymnasieutbildning, Social Studies With Focus On Entrepreneurship