Petra Cubretovic
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Petra Cubretovic Email & Phone Number

Helping companies restore their working parents’ sleep to boost wellbeing and productivity, and save up to 100k per employee | Co-Founder The Sleep Department | Mom of 3 | Certified Gentle Sleep Coach® at The Sleep Department
Location: Bloemendaal, North Holland, Netherlands 7 work roles 4 schools
1 work email found @ef.com LinkedIn matched
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Role
Helping companies restore their working parents’ sleep to boost wellbeing and productivity, and save up to 100k per employee | Co-Founder The Sleep Department | Mom of 3 | Certified Gentle Sleep Coach®
Location
Bloemendaal, North Holland, Netherlands

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Petra Cubretovic is listed as Helping companies restore their working parents’ sleep to boost wellbeing and productivity, and save up to 100k per employee | Co-Founder The Sleep Department | Mom of 3 | Certified Gentle Sleep Coach® at The Sleep Department, based in Bloemendaal, North Holland, Netherlands. AeroLeads shows a work email signal at ef.com and a matched LinkedIn profile for Petra Cubretovic.

Petra Cubretovic previously worked as Co-Founder at The Sleep Department and Founder of How About Sleep & Certified Gentle Sleep Coach® at How About Sleep. Petra Cubretovic holds Management And Leadership Program from Ashridge Executive Education, Hult International Business School.

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About Petra Cubretovic

Hi! I am Petra Cubretovic, co-founder of The Sleep Department. Together with Vanessa de Malmazet, I founded The Sleep Department - a consultancy specialised in helping companies restore their working parents’ sleep through Gentle Sleep Coaching®At The Sleep Department, we're about more than just improving sleep — we want to give voice (and support!) to the silent struggles of working parents and restore their faith in being able to have both: children and a career. Together, we’re creating awareness on behalf of tired moms and dads everywhere, and we want to leave a legacy of healthy, happy, well-rested families.𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?✔ Less absence due to sleep-deprivation amongst your working parents✔ Less risk of burn-out, long-term absence and turnover✔ Employees that feel supported and valued while they balance parenthood and their careers and are - for this reason - happy to stay. ✔ Employees that perform their jobs (once more) full of energy, confidence and ambition ✔ A next generation of young humans that gets the sleep they need to develop and thrive optimally I have nearly 20 years of experience working for international companies in Europe, Central America and Asia, with the last 13 years in various senior leadership roles for the largest private education company worldwide. Throughout my career, I have seen many colleagues struggle when combining work and becoming a parent. The lack of sleep, particularly if it persists for months, or years, after that intense first newborn phase, can take a serious toll on parental wellbeing - and performance. As a certified Gentle Sleep Coach®, I have had the privilege to bring back sleep into many families. But we have never seen an employer offering this kind of help - a support, that costs very little and brings so much change - for both parents and their employers. I wish I had known about sleep coaching, and invested into sleep for my teams back then. The Sleep Department is determined to change that. We take our time to truly understand your organization. Together, we will develop a program that fits what your employees with young kids need in order to get the sleep they need to be well - at work and at home.On 19 Sept. 2024 we are launching the report “𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗮𝗿𝗲𝗻𝘁𝘀’ 𝗦𝗹𝗲𝗲𝗽 𝗱𝗲𝗽𝗿𝗶𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗶𝘁.”👉🏼 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 https://www.thesleepdepartment.nl/waitlistCurious? Ideas? Let's connect! Send a DM or email to: 𝗵𝗲𝗹𝗹𝗼@𝘁𝗵𝗲𝘀𝗹𝗲𝗲𝗽𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁.𝗻𝗹

Listed skills include Management, Business Strategy, Marketing, Product Marketing, and 19 others.

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The Sleep Department
The Sleep Department
Helping companies restore their working parents’ sleep to boost wellbeing and productivity, and save up to 100k per employee | Co-Founder The Sleep Department | Mom of 3 | Certified Gentle Sleep Coach®
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7 roles

Petra Cubretovic work experience

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Co-Founder

Current

The Hague, South Holland, Netherlands

How sleep deprived are your working parents? How many are suffering in silence? Did you know that sleep deprivation is directly linked to clinical burnout? Talk to us to find out how you can support your working parents and boost their mental and physical wellbeing, resulting in talent retention, reduction of burnout risk, and saving up to 100k per year for each sleep deprived parent with little ones keeping them awake at night. Reach out if you'd like to know how to become the employer… Show more How sleep deprived are your working parents? How many are suffering in silence? Did you know that sleep deprivation is directly linked to clinical burnout? Talk to us to find out how you can support your working parents and boost their mental and physical wellbeing, resulting in talent retention, reduction of burnout risk, and saving up to 100k per year for each sleep deprived parent with little ones keeping them awake at night. Reach out if you'd like to know how to become the employer of choice and invest in your working parents helping them thrive both at home and at work. Through Master Classes and 1:1 Sleep Coaching programs we can help restore sleep within 3 weeks - for the entire family. The most common feedback we receive after working with a family to support their baby or child to sleep more and better, is the family saying " you've changed our lives" and "I only wish I had done this sooner". When a baby or child isn't sleeping the whole household is impacted. And when sleep deprived (baby, child, adult, or CEO), we do not feel at our best and cannot perform at our best. Sleep is crucial for function at every level. The Sleep Department aims to support working parents and employers with Gentle Sleep Coaching®, reducing hidden costs, and fostering a productive and balanced workforce;Our mission is to give voice to working parents' silent struggles, helping them balance having both children and a career.Reach out if you'd like to hear more how you can contribute to parent wellbeing at your company. If you are a working parent and if you suffer from sleepless nights due to your little one waking you at night, then feel free to reach out to us as well. Happy to support! Show less

Feb 2024 - Present

Founder Of How About Sleep & Certified Gentle Sleep Coach®

Current

Haarlem, North Holland, Netherlands

Hi! I am Petra, the founder of How About Sleep, a corporate dropout, and a mom of three (Maja 2018, Zoe 2021, Nina 2021). How About Sleep offers personalized 1:1 sleep coaching (not training) to help your baby or child fall asleep and stay asleep so you can all feel better and be happier, productive, active, be the best YOU again: at home, with your family and loved ones, and at work.💑 1:1 TAILOR-MADE SLEEP COACHING PROGRAM (2-3 weeks) with a sleep guarantee💗… Show more Hi! I am Petra, the founder of How About Sleep, a corporate dropout, and a mom of three (Maja 2018, Zoe 2021, Nina 2021). How About Sleep offers personalized 1:1 sleep coaching (not training) to help your baby or child fall asleep and stay asleep so you can all feel better and be happier, productive, active, be the best YOU again: at home, with your family and loved ones, and at work.💑 1:1 TAILOR-MADE SLEEP COACHING PROGRAM (2-3 weeks) with a sleep guarantee💗 PERSONALIZED SLEEP CONSULTATION (1-1,5 hour) based on your individual needs🔥 HOW ABOUT SLEEP MASTER CLASS - in-company or virtual - help your employees who suffer from sleepless nights at home to thrive again at workContact me and let's find out how I can help. ✨ +31621931984 ✨ petra@howaboutsleep.comAs a mother of three 🐣🐣🐣 including twins 👩‍❤️‍💋‍👩, I know how hard it can be to stay on top of your game when your children don't sleep well. I know how hard it can be - to be that good and nice parent. I know how hard it can be - to be the loving partner to your loved one.I know how hard it can be - to find any time for yourself - guilt-freeI know how hard it can be - to ask for help. Show less

Jun 2023 - Present

Regional Sales Director Asia

Hong Kong Sar

Responsible for achieving the ambitious commercial targets for EF’s key markets in Asia while managing the local Country Product Managers and their teams across Asia. Setting out the sales strategy, marketing strategy, budgets, retention strategy, loyalty program and more. Team development, building company culture and having FUN along the way was essential to achieving success.

Sep 2015 - Jul 2020

General Manager (Country Manager), Ef Netherlands

Amsterdam, North Holland, Netherlands

Responsible for the overall business development, sales and marketing strategy, the team and HR, and P&L for all B2C products offered by EF in the Dutch market. Led the team (5 direct reports, 24 team members) to grow the business and customer satisfaction significantly and developed EF into a market leader for Language Travel, Gap Year and Exchange programs abroad. • 10-30% year on year growth, while being the most profitable and efficient market globally• built a highly motivated and… Show more Responsible for the overall business development, sales and marketing strategy, the team and HR, and P&L for all B2C products offered by EF in the Dutch market. Led the team (5 direct reports, 24 team members) to grow the business and customer satisfaction significantly and developed EF into a market leader for Language Travel, Gap Year and Exchange programs abroad. • 10-30% year on year growth, while being the most profitable and efficient market globally• built a highly motivated and strong team. Created opportunities for many to grow into new positions both in the Netherlands and abroad within EF.• turned around a crisis led by change of legislation into a large opportunity.• launched the first De Buitenlandbeurs / The-Go-Abroad fair, providing a platform to suppliers offering study opportunities abroad, attracting 2000 visitors in year 1 and 5000 in year 2. This is now operated by a renowned event organizer in the Netherlands. Show less

Aug 2011 - Sep 2015

Country Product Manager

Amsterdam, North Holland, Netherlands

Led the sales and marketing strategy, customer experience journey and support, EF’s retention and customer loyalty program, local operations, quality control, hiring and development of an energetic and driven team for the long-term study abroad program portfolio of EF in the Netherlands. • increased sales in three consecutive years with an overall growth of 83% and was awarded as the best EF Sales Country in Europe in 2008.• Successful database management, lead generation campaigns and… Show more Led the sales and marketing strategy, customer experience journey and support, EF’s retention and customer loyalty program, local operations, quality control, hiring and development of an energetic and driven team for the long-term study abroad program portfolio of EF in the Netherlands. • increased sales in three consecutive years with an overall growth of 83% and was awarded as the best EF Sales Country in Europe in 2008.• Successful database management, lead generation campaigns and conversion events Show less

Sep 2008 - Jul 2011

Sales Coordinator

Amsterdam, North Holland, Netherlands

As a student recruiter I was responsible for the sales, customer service and happiness, and loyalty program for the long-term study abroad programs in the Netherlands. I have been successful in growing the sales with 50%, organizing events and increasing customer satisfaction.

Feb 2007 - Sep 2008

Assistant Manager At Amerispan Spanish School & Travel Agency

La Antigua, Guatemala

Achieved 220% growth for direct and agent sales channels for AmeriSpan Guatemala. Successfully managed the travel agency staff, built and managed relationships with agents in Europe and the USA, developed and launched new language products and initiated its first Social Responsibility Program. For the Spanish school, I developed the extracurricular Volunteer Program, the Global Citizenship Program, and helped manage the day to day operations.

Sep 2004 - Oct 2006
4 education records

Petra Cubretovic education

High School Diploma

Alkwin Kollege
FAQ

Frequently asked questions about Petra Cubretovic

Quick answers generated from the profile data available on this page.

What company does Petra Cubretovic work for?

Petra Cubretovic works for The Sleep Department.

What is Petra Cubretovic's role at The Sleep Department?

Petra Cubretovic is listed as Helping companies restore their working parents’ sleep to boost wellbeing and productivity, and save up to 100k per employee | Co-Founder The Sleep Department | Mom of 3 | Certified Gentle Sleep Coach® at The Sleep Department.

What is Petra Cubretovic's email address?

AeroLeads has found 1 work email signal at @ef.com for Petra Cubretovic at The Sleep Department.

Where is Petra Cubretovic based?

Petra Cubretovic is based in Bloemendaal, North Holland, Netherlands while working with The Sleep Department.

What companies has Petra Cubretovic worked for?

Petra Cubretovic has worked for The Sleep Department, How About Sleep, Ef Education First, and Amerispan Study Abroad.

How can I contact Petra Cubretovic?

You can use AeroLeads to view verified contact signals for Petra Cubretovic at The Sleep Department, including work email, phone, and LinkedIn data when available.

What schools did Petra Cubretovic attend?

Petra Cubretovic holds Management And Leadership Program from Ashridge Executive Education, Hult International Business School.

What skills is Petra Cubretovic known for?

Petra Cubretovic is listed with skills including Management, Business Strategy, Marketing, Product Marketing, Sales, Spanish, Customer Service, and Tourism.

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