Understanding data, finding consumer insights, developing brand strategies and creative concepts. And writing award-winning Effie cases. Clients include: OTP Bank, Franck, Jamnica (Jana Ice Tea, Sky Cola), Heineken, 24sata, Unicef, Citroën, HEP, Ledo, Končar and Podravka.

Teaching Psychology of Customer Experience and Psychology in Marketing Communication in the Digital Marketing undergraduate program and Psychology of Customer Experience in the Multimedia Computing undergraduate program.

Leading the Strategic Planning Department in one of the largest and most experienced creative ad agencies in Croatia. Working as the Strategic Lead on selected regional pitches for Southeast European market as a part of I&F McCann Group. Clients include: Coca-Cola, Hrvatski Telekom, bonbon, Raiffeisen Bank, Mastercard, Carlsberg, HEP, Franck, Konzum, Ford, Podravka.Most important projects and achievements: * Launch of Magenta 1, Deutsche Telekom concept of integrated one-stop packages: Magenta 1 became the fastest growing integrated service in Croatia and FMC base was increased by 10% bringing revenue triple than planned* Launch of Priceless Croatia for Mastercard: I was leading the strategic planning process for the local team responsible for the first country offer covered under Priceless Cities brand pillar * Shake&Take communication platform for Coca-Cola: due to success and more than 120k downloads, Shake&Take turned into long-term platform for reaching the youth target * Integrated brand and communication platform for Franck Cappuccino: the brand has overthrown Nescafé which was the leader, in both volume and value market share * Key strategic lead for Ford business in Adriatic region: responsible for creating B2B and B2C communication platform for 7 markets

Preparation and execution of qualitative research projects, moderating focus groups and IDIs and analysing qual data. Closely cooperating with ad agencies on testing creative concepts and storyboards. Censydiam accredited researcher, focused on brand analysis, strategy and architecture.

Trained within T-Mobile Marketing strategy, pricing and intelligence department. During my internship I have provided support to the Head of Marketing Intelligence with product and pricing research, pursued competitor analysis of Croatian telco market and worked with external research agency.