Petra Grula Email & Phone Number

Vienna, Austria

Vienna, Austria

Vienna, Austria

Vienna, Austria

SOCIAL MEDIA & PROJECT MANAGEMENT ▻ Set up & administered the global tutor Instagram channel gostudent_tutorlife for tutors from 20+ markets▻ Co-developed channel strategy, branding guidelines & content pillars for targeted tutor needs (instructional videos, representation of global tutor community etc.)▻ Project owner: introduced a tiered content classification system for tutor UGC & payment scheme (global initiative)▻ Created editorial plan and collaborated with in-house Creative Department to ideate and design content using tools like monday.com, Canva, and Adobe PS▻ Generated monthly and quarterly reports using Sprinklr, adapting content strategy as needed▻ Innovated and explored new social media formats and trends to increase engagement and tutor referrals, including collaborations with the TikTok teamPROJECT MANAGEMENT & COMMUNICATIONS(Tutor-side)▻ Project owner of "GoStudent Ambassadors" • Developed recruitment strategy for sourcing highly engaged tutors to act as brand ambassadors alongside their tutoring activities • Casted & administered an active base of 25 GoStudent Ambassadors in DACH • Organised social media collabs & event participation for Ambassadors from start to finish▻ Tutor Event Management • Prepared and moderated information events for the DACH tutor community • Administered crisis intervention events (bottom-up / top-down crisis communication)▻ Project Owner for Influencer Collaborations • Acted as main point of contact for supplying tutors for influencer collaborations in DACH (Instagram) • Prepared tutors for influencer sessions, administered work contracts & payments▻ Tutor Excellence Division (Ops-team) • Worked on a company-wide criteria framework for classifying highly engaged tutors to be used for various GoStudent projects, e.g. social media & PR collabs, B2B projects

Vienna, Austria

GoStudent is an ed-tech platform disrupting online 1-1 tutoring and bridging the knowledge gaps of young students without geographical boundaries. +500M€ raised from national and international investors.GoStudent is operating in 10+ markets.Projects & tasks I’ve been working on in the Ops-team:▻ Recruited, onboarded and trained hundreds of new DACH-based tutors, resulting in increased revenue and customer satisfaction▻ Managed my own 400+ tutor base throughout the entire tutor lifecycle using targeted communication & retention strategies to increase lifetime value▻ Created onboarding videos, update edits & platform manuals as support material for tutors▻ Established an internal wiki in Notion Productivity Software for process documentation and collaboration among colleagues in ops▻ Held training sessions to onboard new colleagues and optimise their productivity, ensuring their smooth team integration ▻ Reported bugs (Jira Ticketing System) & managed complaints▻ Resolved technical issues & platform and process questions regarding our WebApplication▻ Monitored and acted upon declining tutor productivity in tutor base through data-driven decision making, using targeted tutor actions such as personalised calls, support in sourcing students, and handling of admin topics

Vienna, Austria

My responsibilities as Marketing Manager / Content Specialist at refurbed were amongst others:1) SOCIAL MEDIA MANAGEMENT Content Conceptualisation, Implementation, Monitoring, ReportingThe main goal was to come up with suitable content formats & messaging to proactively shape refurbed’s brand image, increase follower count, engagement rate and community interactions:▻ Development, creation, and implementation of the organic content strategy for refurbed’s marketing & social media channels (IG, FB, Twitter, LinkedIn, TikTok, YouTube)▻ Branded campaign management ▻ Ultimate responsibility in the organization of co-operations with influencers & partner brands (e.g. waterdrop, Stadt Wien, …) ▻ Asset-creation with the in-house Creation Team▻ Creation of communication guidelines▻ Copywriting in German & English (social media content, blog posts, press page, …) ▻ KPI monitoring & reporting ▻ Performance optimisation of organic content (Facebook Ads)▻ Developing communication guidelines for 1st stage Community Management with the Customer Service Department 2) INFLUENCER MARKETINGI was supervising the German-speaking influencer activities for refurbed, which was done both in-house and in collaboration with external agencies:▻ Influencer scouting ▻ Contract set-up ▻ Onboarding, content creation supervision▻ Performance monitoring▻ Reporting▻ Offboarding 3) PRESS ACTIVITIESI was the main point of contact for matters concerning media coverage in the German-speaking market. My tasks included: ▻ Close collaboration with Austria’s leading PR agency Himmelhoch (medianet xpert.awards 2021) and Germany's PIABO PR (Europe’s leading full-service communication partner for digital economy)▻ Handling incoming press inquiries▻ Proactively managing refurbed’s press coverage to maintain and shape the company’s presence in the media ▻ Co-writing press releases for DE & AT▻ Organisational support (press conferences, interviews, podcast recordings, …)

Vienna, Austria

▻ Assisted 4 Intrapreneurial Innovation Teams in the prototyping, conceptualisation and piloting phase over the course of 3 months. Projects included: • Customer-centric extensions of existing ÖBB mobility solutions • The development of integrated information platforms for transport facilitation in transit-heavy regions of Austria • Technological innovations: train operation safety ▻ Co-organised networking events for cross-connecting actors from the mobility sector, the mobility start-up scene and in-group innovation divisions ▻ Attended and contributed to numerous workshops for mobility service design, customer mobility journey, qualitative service blueprinting, innovation in mobility ▻ Gained practical insights into the Open Innovation team, ÖBB’s group-wide strategy and corporate development department for drive innovation within Austria’s flagship mobility provider

Vienna, Austria

▻ Processed day-to-day business at the Front Office▻ Acted as an online/offline communication and information interface between lecturers, participants, internal/external contact persons ▻ Managed lecture proceedings on-site, provided technical support ▻ Co-ordinated and assisted at internal and external Executive Academy events

Bratislava, Slovakia

▻ Assisted the Vice Chairman in organizing themed workshops, informational events and counselling sessions concerning legal matters of cross-border employment in Austria and Slovakia▻ Collaborated on and documented project proceedings▻ Processed day-to-day business, initial point of contact for relevant stakeholders

Master Of Science - M.Sc., Digital Marketing Strategy, 1St Class Honours

Activities and Societies: Recipient of the Trinity Business School Scholarship 2019/2020I completed my M.Sc. in Digital Marketing Strategy.

Bachelor Of Science - B.Sc., International Business Administration, 2Nd Class Honours (2.1.)

Specializations: ▶︎ Consumer Research & Marketing Communication ▶︎ International Marketing Management My courses covered a wide range.

B.Sc. - Exchange Semester, International Business, Semester Gpa "A"

Activities and Societies: Start BI - Student Organisation for Innovation and Entrepreneurship Participation in the organisation.

Music

I achieved top academic results throughout my formation at high school and obtained a Higher School Certificate (Matura) with Distinction..