Petra Loecher Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

I empower health and wellness entrepreneurs and 5-star hospitality brands to achieve unparalleled growth and digital superiority. By harnessing the power of AI, automation, and cutting-edge digital tools, I help you elevate your online presence, magnify productivity, and dramatically increase sales and client engagement, setting a new standard in wellness and luxury hospitality.

Munich, Bavaria, Germany

Munich

•Provide strategic direction and leadership to Luxury & Premium Brands Central & Eastern Europe (up to 2019 incl. Benelux) to drive top line revenues and grow market share (brands Raffles, Fairmont, Swissôtel, Sofitel, MGallery by Sofitel, Pullman & Mövenpick) plus new projects in Central & Eastern Europe, Benelux•Collaborate with GSO’s, align strategies and initiatives to the needs of the region •Actively participate in annual budget and marketing plan process; conduct regular strategic property reviews/ forecasts for key assets with GMs and Regional VPs•Develop relevant strategies and tactics which result in creative revenue generation, lowered costs, increased efficiency and improved GOP•Lead commercial aspects of pre-opening hotels & validate pre-opening budgets and pro-formas for new developments

Munich, Germany

•Lead the team of on-property sales teams under a multi-property sales approach, managing and motivating teams, setting key performance indicators and targets•Entry point for explaining and transmitting the needs of the Luxury & Premium Brands in the region to the different Sales contacts in the Central European Sales departments, but also to the international sales offices• Responsible for driving the revenue within DACH in all segments (Individual, MICE, Groups, TOs, TAs, OTAs, Luxury Consortia)• Responsible for relaying & implementing strategic sales decisions/actions among the operational community for the Luxury Brands network within DACH• Monitor the sales performance of the hotels within the region, initiate business reviews, supervision of budget process and develop/adapt strategies for all properties which underperform or lose market shares.• Support hotel openings (opening of Sofitel Frankfurt Opera & Raffles Warsaw) plus new projects

•Venue sourcing for corporate and M& E agencies•Select and contract hotel venue for client that meets the specifications of the event – size, location, function space, rate, services, amenities

Munich Area, Germany

•Identify key accounts and drive business via effective sales and marketing initiatives for 5star hotels and attractions ex Central Europe•Assessment of key accounts, account management incl. budget control ensuring maximum ROI from the assigned region•Regional mapping of key wholesalers in GSA•Market intelligence, research and competitive analysis •Development of product positioning strategies, coop marketing, e-newsletters, training opportunities (b2b online training modules, sales training)•Sales planning and negotiations with key TOs/ TAs & MICE planners •Ensure maximum exposure in wholesaler brochures •Introduction to new and additional sales channels->References: COMO Hotels and Resorts, The Sarojin, SALA Resorts and Spas, Samujana, Bunga Raya Island Resort & Spa, Gayana Eco Resort, Entertainment Cruises

•Grow travel industry business in Germany for all Disney Destinations incl. theme parks and resort hotels, both via the Select and Receptive tour operator channel •Lead new internet opportunities driving new distribution channels (e.g. Expedia)•Explore new sales opportunities (Paris market) and online opportunities (Vente-Privée, develop Europe b2b Online Store for Walt Disney World Resort Florida etc.)

Munich

•Leadership of sales and marketing team •Grow travel industry business in Continental Europe (GSA, Benelux, France, Spain), establish goals and market strategy •Develop and manage budget for Continental Europe•Lead travel industry marketing initiatives •Develop training programs for the region (sales blitzes,fam trips and online training webinars) •Analyze sales performance and introduce incentive programs and tactical offers to drive room night sales

Frankfurt And Munich

•Account management of key players within Central Europe •Establish sales goals, hotel contracting, inventory / allocation control•Monitor account performance, develop account plans, analysis of hotel and theme park ticket revenue •Develop and execute tactical sales promotions and product for Central Europe •Educate and train travel trade (at road shows, trade fairs, reservation staff training)

New York, Ny

•Prepare travel proposals / itineraries incl. cost analysis for groups and incentive tours to key wholesalers and travel agency chains in Central Europe •Negotiate net rates with major American suppliers incl. contracting and invoicing•Responsible for tour series of key account Dertour

Sales Growth Certificate

-Discovering Sales Growth Opportunities -Getting The Most From Your Sales Efforts -Winning With Your Key Accounts -Sales Negotiations.

Master Of Business Administration (M.B.A.), Strategic Tourism Management, International Marketing