Petra Meinander Email & Phone Number

Helsinki, Uusimaa, Finland

As a strategic Search Engine Advertising partner I help my clients to be profitable and grow their businesses by creating the perfect marketing mix through the Google Ads and Microsoft Advertising (Bing) platforms (search, display, shopping, demand gen, performance max etc). Planning, executing, optimising, analysing and reporting on results on a continuous bases.Experience with a vast number of different eCommerce, B2C and B2B clients in several different industries such as Pet Industry, Banking, Insurance, Software, Real Estate, Home decor, Sports, Beauty, Home appliances.A supporting role in new business development, through advertising audits, planning and sales meetings.

Providing Search Engine Advertising services for clients on an ongoing basis. Working with web stores and different B2C and B2B clients from several different industries such as Pet industry, Home decor, Banking, Insurance, Traveling, Software, Electronics. Setting up and running campaigns and continuously optimising towards better performance and results. Continuous communication with, and analysis and results reporting to the clients.Leading teams of different sizes and set-ups, from a cross competence team of over 10 persons while being part of the management group, to a smaller one competence team. Supporting in Sales, both exiting business and New business.

Helsinki

-Search Engine Marketing (SEM) for customers in a wide range of different industries; B2B, B2C, web stores etc. . Primarily using Google tools: Google Ads, Google Analytics and Google Looker Studio (Google Data Studio), but also Microsoft Advertising (previously Bing Ads).-LinkedIn Advertising.Customer work consisting of campaign planning, building and executing. Continuous optimisation towards the set up goals and KPIs, result analysis and reporting. Fluency in English, Swedish and Finnish enables working with and writing copy for customers with businesses in different markets.Google Ads, Google Analytics and BingAds certified.#SEM #SEA #SearchEngineMarketing #PerformanceMarketing #GoogleAds #AdWords #MicrosoftAdvertising #BingAds #GA #GoogleAnalytics #GoogleDataStudio #digitalmarketing #linkedinmarketing

Search Engine Marketing (SEM) for customers in a wide range of different industries. Primarily using Google tools: Google AdWords, Google Analytics and Google Data Studio, but also Bing Ads.

Helsinki

Managed products and related services through all stages of their life cycle, including; market understanding, market research, conception, definition, development, release, sales and sales support and post-release activities. A key role in planning sales and marketing for new products and related services.Constant collaboration with RD, Customer Delivery, Sales and Marketing and Contracts; gathering and providing feedback, providing material, presenting the products, meeting global customers and giving product support.

Helsinki

As a coordinator of all customer project localisations at CRF, I was the contact person to the translation vendor; keeping track of the localisations and the delivery times. I formatted and validated the localisations, which consisted of eDiary texts, product specific application texts, manuals and end user material. Responsible for localisation process development and training.

Helsinki

Master's Thesis with the title: Defining Logistical Service Segments in a Consumer Durable Business

Master Of Science (Eng.), Media Technology, Industrial Management

Activities and Societies: Teknologföreningen

Matriculation Examination

Activities and Societies: Exchange student with AFS in Alaska, USA, in 1996-1997

Education record

Exchange student with AFS