Petra Nerde Email & Phone Number

Stockholm, Stockholm County, Sweden

Working as the COO at UNICEF Sweden, making sure that daily operations are aligned with the organisation’s goals and strategies, alongside identifying areas of process enhancement and efficient ways of working. Coordinating the work with the strategic planning across the organisation and also ensuring that the organisation has clear goals and KPIs in order to execute on plans and follow up in each business area. Act as change agent in order for the organisation to develop to meet the needs and demands from donors/customers and partners.

Stockholm, Sweden

Responsible to drive individual fundraising/sales through a number of activities and channels, mainly through digital activities and our e-commerce platform but also by other channels (TV, TM, F2F etc.) together with a team of highly committed professionals working with individual giving; regular giving (monthly, subscription based) one off gifts and legacies. Main focus is to acquire and retain long-term regular donors and to create an efficient and cost conscious organization with activities that maximize the income for UNICEF's work for children around the world. Also driving income through one-off donations through our e-commerce platform and to create a great customer experience. My department is responsible for results (income) from individuals (over 500 MSEK in 2019), customer exprience, donor services and telemarketing and F2F. I am also part of the management team, both as head of department and deputy ED. Driving force in change management by implementing work in agile teams (scrum) for communication and sales jointly. Also part of several international working groups, such as digital task force, fundraising think tank and strategic campaign group.

Stockholm, Sweden

Responsible for recruitment of UNICEF Sweden’s regular pledge donors/Världsföräldrar. Responsible for budget and marketing activities in order to drive recruitment together with other departments in a number of channels, for example TV, web and DM.

Sweden

Responsible for external and internal communication, marketing budget and team, and driving and contributing to sales through digital channels, mainly through SEM (PPC, SEO), affiliates, price comparison sites and CRM. Big focus on working integrated with CRM, online display, PR and social media in order to strengthen the brands and interact and communicate with consumers, members, journalists and other influencers. Focus on getting the biggest return possible on invested time and marketing budget, to increase sales and build our brands.

Stockholm, Sweden

Marketing manager for MSC Cruises Scandinavia with responsibility for personnel, marketing and budgets. Strategically responsible for all marketing actions in Scandinavia, which included heading the marketing team, all marketing communication in all channels (ATL, BTL, online, PR etc.), setting plans for marketing actions and budget planning, and strengthening the brand online and offline. Also responsible for B2B marketing and joint marketing and sales campaigns with partners.

Stockholm, Sweden

CRM and Loyalty Manager at the telecom company Glocalnet. Main responsibilities were communication and activities to our customers in order to increase consumer satisfaction and loyalty, to increase sales and decrease churn. Started at Glocalnet as marketing communications manager with the responsibility to strengthen the brand, increase sales with the right communication in all channels, including TV commercials, online campaigns, print advertising, outdoor etc.

Stockholm, Sweden

Market analyst at the brand and analysis department at Aftonbladet, both for the paper and also the internet site aftonbladet.se. Working with marketing research to support marketing strategy and sales strategy.

Marketing Services Manager with responsibilities for marketing, staff and budgets. Member of the management team for Scandinavia and Netherlands. Strategically responsible for the brand, marketing communication and planning. Also part of the operational work with marketing and communication plans, as well as work with media buy, ads, radio commercials, PR, events, online sales, loyalty programmes etc. Responsible for marketing budget in order to strengthen the brand and increase sales.

Responsible for marketing communication for the PC division of IBM Sweden (both B2C and B2B). Responsible for putting together and carry out marketing plans, mainly through advertising campaigns and direct mailings in close co-operation with advertising agency and media agency. Also responsible for communication with partners, such as distributors and retailers for product launches, events, marketing campaigns to increase sales.

Stockholm, Sweden

Gavle, Sweden

Masters Degree

Ba

Ba

English 20 P