Petra Van Der Meer Email & Phone Number

Amsterdam, Nh, Nl

Nederland

I redesigned the e-commerce platform for fashion retailer Chasin' and build a scalable design system in Figma.

Nederland

Sublimity is a high-end concierge service. I helped the company prioritize the backlog and designed various UI flows and build a scalable design system in Figma

Amsterdam, Noord-Holland, Nederland

Utrecht, Nederland

Hoofddorp, Noord-Holland, Nederland

Led UX/UI initiatives within Qrid, a startup under MultiTankcard, dedicated to revolutionizing the Electric Vehicle market with loyalty programs. Orchestrated the pilot phase, conducting usability testing, interviews, and data analysis to empower location owners and EV drivers through a mutually beneficial loyalty program. - Initiated a comprehensive UX discovery process, uncovering opportunities through user research, personas, and problem statements.- Facilitated workshops to collaboratively generate innovative ideas and prioritize epics for further development.- Implemented user-centric design principles to refine and optimize the platform for maximum impact.

Utrecht, Nederland

Played a pivotal role in optimizing operations for 550+ supermarkets through an advanced application. Collaborated with stakeholders to enhance user experience, addressing critical pain points and validating solutions through usability testing.- Conducted user interviews, research, and iterative design refinements to create a user-centric solution.- Achieved significant improvements in efficiency, making a tangible impact on supermarket operations.- SUS score showed an uplift of 14%, despite the fact that integrations with third-party systems were not yet made.

Utrecht, Nederland

I led the redesign of PLUS's eCommerce platform, enhancing delivery management and creating a custom application for loyalty campaigns. Acted as a liaison between internal teams and external partners to ensure alignment and deliver well-designed solutions.- Spearheaded the redesign of website, app, and additional programs for improved user experience by using A/B and usability testing, wireframing and prototyping.- Translated business requirements into actionable designs, delivering impactful solutions that meet stakeholder needs.

Nederland

Transformed user experience and interface design for 300+ retail locations, streamlining key store operations processes and enhancing customer satisfaction. Leveraged agile methodologies and continuous feedback loops to drive remarkable improvements in efficiency.- Collaborated with store managers, domain experts, and consultants to optimize store operations by using user research, user flows, wireframing and prototyping.- Empowered store managers to focus on delivering exceptional customer experiences through efficient operations.- Efficiency increased by 10% and saved 45 minutes per day.

Amsterdam En Omgeving, Nederland

I established and executed UX visions across multiple labels, driving innovation and growth. Collaborated with cross-functional teams to refine designs, optimize features, and align with business goals.- Led user research initiatives to inform design decisions and optimize user journeys.- Translated complex strategies into actionable plans, contributing to company growth and success.

Amsterdam En Omgeving, Nederland

Led new customer onboarding within the growth team, driving acquisition and retention through user research and A/B testing. Collaborated cross-functionally to align with business goals and enhance user experiences.- Drove acquisition and retention through user research and A/B testing, aligning with business goals.- Collaborated cross-functionally to enhance user experiences and drive business growth.

Amsterdam Area, Netherlands

Bachelor'S Degree, Communicatie

Mediavormgever, Mbo