Petra Hajkova work email
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Petra Hajkova personal email
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Petra Hajkova is a Brand and Communications Director at ROUVY. She possess expertise in marketing strategy, strategy, team management, brand management, product development and 14 more skills. Colleagues describe her as "Petra was a student in my class “Consumer Experience Management”. She was one of best performing students in my class. She is very smart, well focused & organized, and has very good communication and team management skill. She has excellent skill to escalate her opinion in very concise and easy way during the discussion and to manage her group to be focused on track during the group work, which led her team to win VSE-Nokia University Business Project Competition. As a professor, it was so great pleasure to discuss with so brilliant and energetic person like her in my class. She truly posseses not only business knowledge from her studies as an academically outperforming student, but also showed great professional skills during discussion and group work in my class." and "Petra and I shared an intense experience, being part of the global marketing and sales team of the world's largest youth-run NGO - AIESEC. Petra's working habits left a great impression to me as a highly organized, very effective individual. She was great in planning and managing her heavy workload through elaborate prioritization skills, dedication and result focus. Petra is a lovely person to work with- extremely collegial, highly professional, good communicator and someone who would promise less and deliver more. As the principal account manager of major accounts for AIESEC international she managed to established great relationships with senior leaders from ING, Nike, Vale, Cadbury among others which subsequently translated in resigned contracts for the organization. Petra is a very sound thinker with ability to assess realistically a given situation and propose a healthy course of action. Her systematic and balanced analytical skills were a safe harbour in moments of strategic decision taking within the team. I can only endorse Petra's career aspirations and I am sure that she would be a remarkable asset for any organization which is lucky to hire her."
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Brand And Communications DirectorRouvy Jun 2023 - Present -
Head Of Brand And CommunicationsRouvy Jun 2022 - Jun 2023Prague, Czechia -
Senior Key Account ManagerRouvy Jan 2022 - Jun 2022Prague, Czechia -
Head Of Brand Activation AdidasAdidas Group Oct 2015 - Sep 2021Prague, The Capital, Czech Republic• Responsible for the adidas marketing department in the Czech Republic - 13 ppl• Driving the consolidated approach across Brand Communication, Omnichannel and Sport Marketing functions to guarantee aligned strategies within the department• Leading and driving executions locally to deliver commercial leadership• Responsible for country marketing budget, yearly planning and brand tracking -
Brand Activation Manager AdidasAdidas Group Sep 2012 - Oct 2015Prague, The Capital, Czech Republic• Yearly planning, incl. design of marketing objectives and investments based on global priorities for adidas Performance brand for CZ market• Full budget responsibility• Planning, execution and evaluation of integrated marketing campaigns (ATL, BTL, digital, events, PR)• Coordination of local agencies - PR, media, social, events • Relationship building with key influencers • Local consumer research development and execution -
Head Of MarketingRossum May 2018 - Feb 2019• Design of lead generation process in the target markets (UK, US) for high-growth AI startup• Development of go-to-market marketing strategy and plan • Design and coordination of online marketing campaigns -
Head Of Business Development And Marketing IncrediwearSirowa Group Apr 2017 - Apr 2018Prague, Czechia• Development and implementation of market entry strategies on CZ, SK, HU markets• Legal setup of Incrediwear business on the local markets• Leading the business planning and the overall direction of the business in the respective markets• Supporting the sales function to develop a strong sales pipeline of revenue generating opportunities• Defining marketing positioning and communication for local markets• Team leadership – 3 people• Budgets & Forecasting -
Junior Brand Manager Cz/SkDanone Feb 2011 - Sep 2012Czech Republic• Developing and executing key activities of the brand (new products development, seasonal launches) on the Czech and Slovak market• Planning, creation and executing seasonal local consumer activations, its evaluation and analysis• Developing and implementing Activia digital strategy • Coordination of agencies (ATL, BTL)• Market monitoring and analysis• Involvement in local marketing strategy development, cross-functional teamwork -
Marketing TraineeDanone Aug 2010 - Jan 2011Czech Republic• Coordinating Activia digital activities• Executing regular market analysis and reporting• Executing complete portfolio redesign -
Corporate Relations ManagerAiesec International Jun 2008 - Jul 2009Rotterdam Area, NetherlandsAIESEC International is the global office, responsible for leading the 100‐country network. • Developing HR solutions (internship programmes, graduate recruitment, leadership development) for corporate clients with global scale• Managing global client relationships with 5 major accounts:100% retention of current clients – regular reporting, promo activities, prescreening of candidates• Developing online branding strategies for clients to access the AIESEC network of 40,000 students and fresh graduates• Acquiring new corporate clients across Brazil, China, Hong Kong, UK and Netherlands -
External Relations ManagerAiesec In The Czech Republic Jul 2007 - Jun 2008Czech RepublicMy role was to ensure financial sustainability of AIESEC Czech Republic, sustain and develop all existing partnerships (around 35) by regular communication and servicing and generate new ones.• Securing yearly budget for the organisation• Sales and marketing planning for AIESEC Czech Republic• Development of new products around employer branding and talent access for corporate clients• Organization of the most prestigious recruitment 2‐day event in the Czech Republic – Career Days, www.careerdays.cz- 1721 visitors, 41 companies, 70 people in the organizing committee• Led functional team of 8 sellers in the country towards achieving the sales targets and was responsible for their education and training. -
Executive Board MemberAiesec Praha Apr 2006 - Mar 2007Responsible for communication with companies
Petra Hajkova Skills
Petra Hajkova Education Details
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Master -
Bachelor
Frequently Asked Questions about Petra Hajkova
What company does Petra Hajkova work for?
Petra Hajkova works for Rouvy
What is Petra Hajkova's role at the current company?
Petra Hajkova's current role is Brand and Communications Director.
What is Petra Hajkova's email address?
Petra Hajkova's email address is pe****@****ail.com
What schools did Petra Hajkova attend?
Petra Hajkova attended Vysoká Škola Ekonomická V Praze, Wirtschaftsuniversität Wien, Vysoká Škola Ekonomická V Praze.
What are some of Petra Hajkova's interests?
Petra Hajkova has interest in Networking, Skiing, Personal Development, Hiking, Squash, Tennis.
What skills is Petra Hajkova known for?
Petra Hajkova has skills like Marketing Strategy, Strategy, Team Management, Brand Management, Product Development, Marketing, Online Marketing, Marketing Research, Strategic Planning, Market Analysis, Crm, Public Relations.
Who are Petra Hajkova's colleagues?
Petra Hajkova's colleagues are Jan Jedlička, Jan Bartošek, Vít Dolejší, Michaela Paterová, Michal Tolinger, Jitka Pancová, Vojtech Hudecek.
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