Petra Hajkova Email & Phone Number

Czechia

Prague, Czechia

Prague, Czechia

Prague, The Capital, Czech Republic

• Responsible for the adidas marketing department in the Czech Republic - 13 ppl• Driving the consolidated approach across Brand Communication, Omnichannel and Sport Marketing functions to guarantee aligned strategies within the department• Leading and driving executions locally to deliver commercial leadership• Responsible for country marketing budget, yearly planning and brand tracking

Prague, The Capital, Czech Republic

• Yearly planning, incl. design of marketing objectives and investments based on global priorities for adidas Performance brand for CZ market• Full budget responsibility• Planning, execution and evaluation of integrated marketing campaigns (ATL, BTL, digital, events, PR)• Coordination of local agencies - PR, media, social, events • Relationship building with key influencers • Local consumer research development and execution

• Design of lead generation process in the target markets (UK, US) for high-growth AI startup• Development of go-to-market marketing strategy and plan • Design and coordination of online marketing campaigns

Prague, Czechia

• Development and implementation of market entry strategies on CZ, SK, HU markets• Legal setup of Incrediwear business on the local markets• Leading the business planning and the overall direction of the business in the respective markets• Supporting the sales function to develop a strong sales pipeline of revenue generating opportunities• Defining marketing positioning and communication for local markets• Team leadership – 3 people• Budgets & Forecasting

Czech Republic

• Developing and executing key activities of the brand (new products development, seasonal launches) on the Czech and Slovak market• Planning, creation and executing seasonal local consumer activations, its evaluation and analysis• Developing and implementing Activia digital strategy • Coordination of agencies (ATL, BTL)• Market monitoring and analysis• Involvement in local marketing strategy development, cross-functional teamwork

Czech Republic

• Coordinating Activia digital activities• Executing regular market analysis and reporting• Executing complete portfolio redesign

Rotterdam Area, Netherlands

AIESEC International is the global office, responsible for leading the 100‐country network. • Developing HR solutions (internship programmes, graduate recruitment, leadership development) for corporate clients with global scale• Managing global client relationships with 5 major accounts:100% retention of current clients – regular reporting, promo activities, prescreening of candidates• Developing online branding strategies for clients to access the AIESEC network of 40,000 students and fresh graduates• Acquiring new corporate clients across Brazil, China, Hong Kong, UK and Netherlands

Czech Republic

My role was to ensure financial sustainability of AIESEC Czech Republic, sustain and develop all existing partnerships (around 35) by regular communication and servicing and generate new ones.• Securing yearly budget for the organisation• Sales and marketing planning for AIESEC Czech Republic• Development of new products around employer branding and talent access for corporate clients• Organization of the most prestigious recruitment 2‐day event in the Czech Republic – Career Days, www.careerdays.cz- 1721 visitors, 41 companies, 70 people in the organizing committee• Led functional team of 8 sellers in the country towards achieving the sales targets and was responsible for their education and training.

Responsible for communication with companies

Master

Master

Bachelor