Petra Cooper Email & Phone Number

Charlotte, North Carolina, Us

◆ Lead the agency's new client acquisition and sales strategy, driving business growth.◆ Collaborate with internal teams to create strategic, client-focused proposals and optimize service delivery.◆ Oversee the Client Services team, mentoring and coaching to enhance performance and client satisfaction.◆ Manage key client relationships to ensure retention and growth while developing strategies to drive innovation.◆ Contribute to overall organizational growth by establishing best practices and leveraging industry expertise.

Charlotte, North Carolina, Us

◆ Plan, develop, and optimize overall business development strategy while directly contributing to sales generation and conversion.◆ Create and refine sales materials for the agency ◆ Collaborate closely with the project team to design project approaches, scopes, and budgets, while ensuring alignment with management.◆ Leverage a deep understanding of the CRM to maximize client acquisition and retention efforts.◆ Lead marketing efforts supporting internal and external initiatives to enhance overall sales efforts.

Staines-Upon-Thames, Surrey, Gb

◆ Build, lead and empower cross-functional teams to deliver exceptional service to our clients for their events including Global Conferences, Roadshows, Trade Shows, Incentives, Product Launches and Round Tables◆ Collaborate to create and implement post-Covid agency strategic plans and roadmaps for agency rebuild and future growth◆ Recruit and onboard US-based employees through rapid rebuild in 2022◆ Liaise between EMEA and North America offices for seamless global delivery ◆ Lead efforts to create raving fans out of our clients to drive growth through client advocacy and reference-ability ◆ Achieve high levels of client retention and satisfaction through active participation in client work, measurement and reporting◆ Drive purposeful agency commercial growth through leading proposal efforts and pitches for select new logos ◆ Manage New Business Manager to deliver on continuous pipeline growth and progress

Dallas, Texas, Us

◆ Built and led specialized teams to provide outstanding strategic, creative and tactical support for events including user conferences, incentive trips, trade shows and complex live productions ◆ Converted clients to virtual programs while leading them through short learning curves and reduced headcount◆ Sold new logos on proprietary software solutions for virtual events◆ Led teams through rapid changes to virtual landscape while managing additional clients for furloughed colleagues◆ Strategized with clients on how to best leverage the new event model using a combination of software and in-person event solution◆ Clients included Shell, ADP, IHG and Autodesk

Dallas, Texas, Us

◆ Sought and developed new business through complex sales cycles ◆ Actively managed and grew existing client portfolio through strategic reviews, continual communication and matching client needs with Freeman solutions◆ Led teams to create strategy driven events with measurable results ◆ Created and maintained high loyalty ratings from both clients and colleagues◆ Clients included Fortune 500 companies in Tech, Energy and Consumer Goods including ADP, Shell, Autodesk, Veritas and Mattel.

Dallas, Texas, Us

◆ Created and executed experiential solutions to drive business growth for clients in a variety of industries ◆ Actively managed and grew existing client portfolio through strategic reviews, continual communication and matching client needs with Freeman solutions◆ Sought and developed new business through complex sales cycles◆ Led teams to produce innovative events

Dallas, Texas, Us

Dallas, Texas, Us

Provided global event and tradeshow solutions for clients in a variety of industries using the full suite of Freeman services from strategy to final production.

Dallas, Texas, Us

◆ Hired specifically to manage and grow an existing top 25 Corporate Account and grew business over 25% in year one◆ Hunted new business and brought in new clients through a variety of sales methods◆ Provided global event and tradeshow solutions for clients in a variety of industries

◆ Brought on $250,000 worth of new sponsors within 7 months in a new market◆ Created and sold custom hospitality and ticket packages◆ Helped create Auto Extravaganza Car Show

Lakeville, Connecticut, Us

Operations Manager - April 2006 - July 2006Track Sales Manager - December 2004 - April 2006Event Operations Coordinator - August 2002 - December 2004

Spanish

Bs, Business Administration