Marcom And Digital Specialist - Website
Current• Write marcom briefs and project plan with external agencies and internal support for website related projects and initiatives• Work with other Comms channels Leaders – on Social Media, Online / Physical events on ensuring Website content is updated and in line with company strategy• Work with the content owners for businesses in order to make sure the website experience for each brand is the desired one• Execute the Website and digital tools strategy • Ensure brand guidelines are respected on website and all other tools developed• Overview the website and other digital tools UX in order to continuously improve the experience• Ensure the website goals are met and work with all the other Comms teams (AM, Perfo, Corp, PR, Editorial etc.) to reach these KPIs, while constantly monitoring and reporting them• Define the content needs for each business website section and propose solutions for ensuring the content on the website is constantly updated through collaboration with the business owners• Work with Business, Copywriting and Agency to produce website content (incl briefing, project management, alignment), while also updating the final content in the CMS