Petri Darby

Petri Darby Email and Phone Number

Vice President of Brand, Creative and Communications @ Charles Butt Foundation
Austin, TX, US
Petri Darby's Location
Austin, Texas Metropolitan Area, United States, United States
Petri Darby's Contact Details
About Petri Darby

I'm glad I didn't listen to those who said, "Focus on one area and work to become an expert in that one thing." To lead a brand marketing, creative, and communications team in today's noisy, fractured, and fast-moving world, you have to understand and move seamlessly across disciplines to meet people where they are, connect with them on an emotional level, and engage them in a mutually beneficial relationship built over time through consistent and compelling content and experiences. My career spans strategy and implementation in agency and client-side, nonprofit and for-profit, entrepreneurial and Fortune 50/AMLAW 100 arenas. I have helped build two philanthropic brands for Charles Butt, chairman and former CEO of H-E-B, led marcomm and digital strategy for one of the nation's most beloved charity brands, served as the sole PR/corporate communications rep for a top law firm, run my own brand marketing, creative, and PR shop for several years, and more. Random things I'm proud of: - I've won several Haiku contests and served as Haiku Laureate for a TEDx event, and have had several poems, articles, and columns published.- I am a dual citizen of the U.S. and Finland and am working on a project to capture stories of Karelian evacuees from the Winter War of 1939-40 when Russia invaded Finland, and a historical fiction novel based on that time.- I'm a proud dad of two boys who both love photography and videography, play hockey, and are hockey referees.- I currently serve as board chair for Make-A-Wish of Central & South Texas, and invite you to join me in helping grant wishes to kids with critical illnesses, because wishes are good medicine: http://site.wish.org/goto/petridarby

Petri Darby's Current Company Details
Charles Butt Foundation

Charles Butt Foundation

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Vice President of Brand, Creative and Communications
Austin, TX, US
Website:
charlesbuttfdn.org
Employees:
39
Petri Darby Work Experience Details
  • Charles Butt Foundation
    Vice President Of Brand, Creative And Communications
    Charles Butt Foundation
    Austin, Tx, Us
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  • Charles Butt Foundation
    Vice President Of Brand, Creative & Communications
    Charles Butt Foundation Jan 2022 - Present
    The Charles Butt Foundation is pursuing a more equitable and prosperous future for all Texans through education and community partnerships. In January 2022, the Raise Your Hand Texas Foundation combined with, and became, the Charles Butt Foundation. After more than eight years of building and managing the Raise Your Hand Texas and Raise Your Hand Texas Foundation brands, I transitioned to a similar role to build another emerging brand in the Charles Butt family of philanthropic organizations.
    View
  • Raise Your Hand Texas
    Vice President Of Brand, Creative & Communications
    Raise Your Hand Texas Jan 2021 - Jan 2022
    Austin, Texas, Us
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  • Raise Your Hand Texas
    Vice President Of Marketing
    Raise Your Hand Texas Oct 2013 - Jan 2021
    Austin, Texas, Us
    - Leading the #TeachersCan (TeachersCan.org and @TxTeachersCan on Facebook, Instagram & Twitter) statewide movement and coalition of more than 125 companies, chambers and community organizations, associations, and universities collaborating to honor teachers and elevate the teaching profession across Texas. Launch included prize drawing for teachers with prizes valued at $60K and a weeklong Teacher Appreciation Week celebration consisting of 40+ virtual events.- Led brand strategy and visual identity development for the 501(c)(3) and 501(c)(4) sides of the organization as well as for the Foundation's four branded programs: Raising Blended Learners, Raising Family Partnerships, Raising Texas Teachers (and the associated Charles Butt Scholarship for Aspiring Teachers), and Raising School Leaders.- Built a multimedia storytelling team of designers, digital producers, and writers who serve as an in-house agency for the policy, programs, strategy and research, and executive teams, and are working to shift the narrative around public schools and education leaders across Texas.
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  • Make-A-Wish America
    Interim Vice President For Brand Advancement
    Make-A-Wish America Aug 2013 - Oct 2013
    Phoenix, Arizona, Us
    Responsible for oversight of national brand stewardship and multiple teams responsible for creative services, marketing, communications, digital strategy, entertainment and sports industry relations, and events and brand campaigns. Serve on the executive leadership team.
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  • Make-A-Wish America
    Director Of Marketing, Communications & Digital Strategy
    Make-A-Wish America Sep 2011 - Oct 2013
    Phoenix, Arizona, Us
    Set direction and lead strategic digital and traditional marketing and communications for one of America’s top 10 nonprofit brands. Provide counsel to executive leadership, including VP of Brand Advancement and CEO, on emerging technology issues and opportunities. Scale organization-wide content marketing through training and support of chapters serving every community in the United States and its territories. Manage team of four and ~$2 million budget.- Led interdisciplinary team of national and chapter representatives through discovery, design, and development process for new national website and 62 chapter websites, all mobile responsive and built on enterprise-wide CMS for first time- Crafted media relations and user-generated content strategy (using donated smartphones, data plans, and cloud-storage accounts) and handled on-the-ground storytelling efforts in London related to 50 wish families attending the 2012 Olympics- Established vision for and supervised overhaul of intranet to move from basic document repository to comprehensive online communication, collaboration, and resource center
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  • Make-A-Wish America
    Director Of Brand Marketing & Digital Strategy
    Make-A-Wish America Apr 2010 - Aug 2011
    Phoenix, Arizona, Us
    Recruited to build a new marketing and digital strategy team to handle online, social media, mobile marketing, advertising, PPC, market research, and marketing strategy for fundraising campaigns and corporate sponsor programs.
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  • Darbydarnit
    President, Ceo & Chief Darn Officer
    Darbydarnit Mar 2006 - Apr 2010
    Us
    Ran virtual brand marketing and creative agency that leveraged relationships with senior level talent to scale services according to clients’ unique needs. Clients included DuPont, Blockbuster, Sony, Stryker Orthopaedics, Memorial Hermann Healthcare System, ConocoPhillips, Mayer Brown, Winstead, Make-A-Wish, Starlight Children’s Foundation, Houston Ballet, and Cuvee Coffee. Served as exclusive Houston-area member of national virtual agency, PRConsultants Group.
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  • Jenkens & Gilchrist
    Pr/Corporate Communications & Regional Marketing Manager
    Jenkens & Gilchrist Mar 2001 - Feb 2006
    Us
    Served as sole national public relations and corporate communications representative for AMLAW 100 law firm of 600+ attorneys with 9 offices across the country. Handled internal and external communications, regional marketing and business development coaching, litigation and crisis communications.
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  • Make-A-Wish Foundation Of America
    Brand Manager
    Make-A-Wish Foundation Of America Sep 1999 - Mar 2001
    Phoenix, Arizona, Us
    Promoted and protected the brand identity of one of the nation's most well-respected non profits. Spearheaded national public service advertising campaigns, marketing outreach to wish families, medical community, donors, media. Led Internet teams that brought the Foundation into the online fund-raising realm. Designed cause branding and cause marketing programs. Managed national issues/crisis management efforts and media relations.- Managed development and successful launch of Foundation’s new global brand identity- Spearheaded first three PSA campaigns, each resulting in $20+ million in free visibility - Directed Internet, intranet and e-mail marketing, raising more than $1 million a year online
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  • Make-A-Wish Foundation Of America
    External Communications Manager
    Make-A-Wish Foundation Of America Jul 1998 - Aug 1999
    Phoenix, Arizona, Us
    Recruited as external communications manager to help build the communications department and support 82 chapters and 22 international affiliates. Served as national media spokesman and handled issues/crisis management
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  • Robb, Demenna & Pfister
    Account Executive
    Robb, Demenna & Pfister Aug 1996 - Jul 1998
    Account executive for one of Arizona's premier public relations, public affairs, and creative shops. Planned and implemented environmental and traditional community relations programs, advertising campaigns, marketing/outreach efforts, and issues/crisis management for clients in many industries. Clients included: Luke Air Force Base, BHP Copper, Central Arizona Water Conservation District, Navajo Nation, Gray Family Trust and Hines Developers, Sumitomo Sitix of Phoenix, Nextel, Make-A-Wish Foundation of America, APS, Citizens Water Resources, and others.
  • Arizona Students' Association
    Public Affairs Director /Webmaster
    Arizona Students' Association Jun 1995 - Aug 1996
    Us
    Responsible for coordinating grassroots advocacy efforts of higher education association representing 100,000 public university students in Arizona. Lobbied on the local, state, and federal levels. Spearheaded statewide voter registration drives and get-out-the-vote and legislative events. Created and managed organization's first Web site.
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Petri Darby Skills

Media Relations Social Media Marketing Corporate Communications Public Relations Marketing Communications Social Media Copywriting Marketing Strategy Internal Communications Marketing Advertising Blogging Digital Strategy Strategy Strategic Communications Creative Direction Press Releases Writing Public Speaking Mobile Marketing Online Marketing Content Strategy New Media Digital Marketing Market Research Corporate Branding Brand Awareness Brand Management Reputation Management Marketing Management Creative Writing Community Outreach Brand Development Social Marketing Speech Writing Content Marketing Crisis Management Marketing Research Creative Strategy Issues Management Grassroots Organizing Web Strategy Branding And Identity Communications Strategy Grassroots Advocacy Community Engagement Company Branding Brand Communication Community Relations Integrated Brand Marketing

Petri Darby Education Details

  • University Of Arizona
    University Of Arizona
    Media Arts
  • Herndon High School
    Herndon High School
    General

Frequently Asked Questions about Petri Darby

What company does Petri Darby work for?

Petri Darby works for Charles Butt Foundation

What is Petri Darby's role at the current company?

Petri Darby's current role is Vice President of Brand, Creative and Communications.

What is Petri Darby's email address?

Petri Darby's email address is pe****@****ape.net

What is Petri Darby's direct phone number?

Petri Darby's direct phone number is +171372*****

What schools did Petri Darby attend?

Petri Darby attended University Of Arizona, Herndon High School.

What are some of Petri Darby's interests?

Petri Darby has interest in Social Services, Writing, Children, Economic Empowerment, Civil Rights And Social Action, Education, Coaching Youth Sports, Reading, Cultural Arts, Movies Traveling.

What skills is Petri Darby known for?

Petri Darby has skills like Media Relations, Social Media Marketing, Corporate Communications, Public Relations, Marketing Communications, Social Media, Copywriting, Marketing Strategy, Internal Communications, Marketing, Advertising, Blogging.

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