Petri Darby Email & Phone Number

Austin, Tx, Us

The Charles Butt Foundation is pursuing a more equitable and prosperous future for all Texans through education and community partnerships. In January 2022, the Raise Your Hand Texas Foundation combined with, and became, the Charles Butt Foundation. After more than eight years of building and managing the Raise Your Hand Texas and Raise Your Hand Texas Foundation brands, I transitioned to a similar role to build another emerging brand in the Charles Butt family of philanthropic organizations.

Austin, Texas, Us

Austin, Texas, Us

- Leading the #TeachersCan (TeachersCan.org and @TxTeachersCan on Facebook, Instagram & Twitter) statewide movement and coalition of more than 125 companies, chambers and community organizations, associations, and universities collaborating to honor teachers and elevate the teaching profession across Texas. Launch included prize drawing for teachers with prizes valued at $60K and a weeklong Teacher Appreciation Week celebration consisting of 40+ virtual events.- Led brand strategy and visual identity development for the 501(c)(3) and 501(c)(4) sides of the organization as well as for the Foundation's four branded programs: Raising Blended Learners, Raising Family Partnerships, Raising Texas Teachers (and the associated Charles Butt Scholarship for Aspiring Teachers), and Raising School Leaders.- Built a multimedia storytelling team of designers, digital producers, and writers who serve as an in-house agency for the policy, programs, strategy and research, and executive teams, and are working to shift the narrative around public schools and education leaders across Texas.

Phoenix, Arizona, Us

Responsible for oversight of national brand stewardship and multiple teams responsible for creative services, marketing, communications, digital strategy, entertainment and sports industry relations, and events and brand campaigns. Serve on the executive leadership team.

Phoenix, Arizona, Us

Set direction and lead strategic digital and traditional marketing and communications for one of America’s top 10 nonprofit brands. Provide counsel to executive leadership, including VP of Brand Advancement and CEO, on emerging technology issues and opportunities. Scale organization-wide content marketing through training and support of chapters serving every community in the United States and its territories. Manage team of four and ~$2 million budget.- Led interdisciplinary team of national and chapter representatives through discovery, design, and development process for new national website and 62 chapter websites, all mobile responsive and built on enterprise-wide CMS for first time- Crafted media relations and user-generated content strategy (using donated smartphones, data plans, and cloud-storage accounts) and handled on-the-ground storytelling efforts in London related to 50 wish families attending the 2012 Olympics- Established vision for and supervised overhaul of intranet to move from basic document repository to comprehensive online communication, collaboration, and resource center

Phoenix, Arizona, Us

Recruited to build a new marketing and digital strategy team to handle online, social media, mobile marketing, advertising, PPC, market research, and marketing strategy for fundraising campaigns and corporate sponsor programs.

Us

Ran virtual brand marketing and creative agency that leveraged relationships with senior level talent to scale services according to clients’ unique needs. Clients included DuPont, Blockbuster, Sony, Stryker Orthopaedics, Memorial Hermann Healthcare System, ConocoPhillips, Mayer Brown, Winstead, Make-A-Wish, Starlight Children’s Foundation, Houston Ballet, and Cuvee Coffee. Served as exclusive Houston-area member of national virtual agency, PRConsultants Group.

Us

Served as sole national public relations and corporate communications representative for AMLAW 100 law firm of 600+ attorneys with 9 offices across the country. Handled internal and external communications, regional marketing and business development coaching, litigation and crisis communications.

Phoenix, Arizona, Us

Promoted and protected the brand identity of one of the nation's most well-respected non profits. Spearheaded national public service advertising campaigns, marketing outreach to wish families, medical community, donors, media. Led Internet teams that brought the Foundation into the online fund-raising realm. Designed cause branding and cause marketing programs. Managed national issues/crisis management efforts and media relations.- Managed development and successful launch of Foundation’s new global brand identity- Spearheaded first three PSA campaigns, each resulting in $20+ million in free visibility - Directed Internet, intranet and e-mail marketing, raising more than $1 million a year online

Phoenix, Arizona, Us

Recruited as external communications manager to help build the communications department and support 82 chapters and 22 international affiliates. Served as national media spokesman and handled issues/crisis management

Account executive for one of Arizona's premier public relations, public affairs, and creative shops. Planned and implemented environmental and traditional community relations programs, advertising campaigns, marketing/outreach efforts, and issues/crisis management for clients in many industries. Clients included: Luke Air Force Base, BHP Copper, Central Arizona Water Conservation District, Navajo Nation, Gray Family Trust and Hines Developers, Sumitomo Sitix of Phoenix, Nextel, Make-A-Wish Foundation of America, APS, Citizens Water Resources, and others.

Us

Responsible for coordinating grassroots advocacy efforts of higher education association representing 100,000 public university students in Arizona. Lobbied on the local, state, and federal levels. Spearheaded statewide voter registration drives and get-out-the-vote and legislative events. Created and managed organization's first Web site.

Ba, Media Arts

General