Petri Hartikainen Email & Phone Number

Finland

Head of Implant Sales in Finland.

Finland, Estonia, Latvia, Lithuania

Head of Commercial Finland and Baltics MS, SMA (rare disease) and Biosimilars, member of leadership team, strategic planning, building organization, leading and coaching commercial operations with omnichannel approach in 3 different therapeutic areas in 4 countries, strategic brand planning for launching Tysabri SC and Vumerity in Finland and Baltics, strategic brand planning for launching Benepali, Imraldi and Flixabi in Finland, supporting market access for all products, supervisor for 3… Show more Head of Commercial Finland and Baltics MS, SMA (rare disease) and Biosimilars, member of leadership team, strategic planning, building organization, leading and coaching commercial operations with omnichannel approach in 3 different therapeutic areas in 4 countries, strategic brand planning for launching Tysabri SC and Vumerity in Finland and Baltics, strategic brand planning for launching Benepali, Imraldi and Flixabi in Finland, supporting market access for all products, supervisor for 3 Commercial Managers, 1 Product Manager, 2 KAMs and 1 Marketing Coordinator.Achievements:Building up Finland-Baltics super-team with Great place to work and TOP 10 position in Finnish industry. Successful lead of the best hybrid launches of Vumerity in the world in Estonia and Finland. Successful lead of the best virtual launch of Tysabri SC in the world in Finland-Baltics with conversion rate >80%.Successful lead of virtual launch of Biogen biosimilars with MS-team.Successful lead of accelerated switch to omnichannel communication strategy and implementation with collecting onsite customer experience in Estonia, Latvia and Lithuania. Show less

Finland

Head of Commercial team in Finland, member of management team, strategic planning, leading, and coaching commercial operations in MS with multichannel approach, strategic brand planning with launching Tecfidera, Plegridy, Zinbyta, making business case for biosimilars 2020, supporting market access for all products, supervisor of 3 KAMs and 1 Senior Product Manager and Marketing Assistant.Achievements:Successful business case creation to enable launch of Biogen biosimilars is… Show more Head of Commercial team in Finland, member of management team, strategic planning, leading, and coaching commercial operations in MS with multichannel approach, strategic brand planning with launching Tecfidera, Plegridy, Zinbyta, making business case for biosimilars 2020, supporting market access for all products, supervisor of 3 KAMs and 1 Senior Product Manager and Marketing Assistant.Achievements:Successful business case creation to enable launch of Biogen biosimilars is Finland.Successful lead of accelerated switch to omnichannel communication strategy and implementation with collecting onsite customer experience in Finland.Successful lead of launches of Tecfidera and Plegridy. Tecfidera reaching the best MS -product market share in Finland and Plegridy one of the highest market shares in Europe. Show less

Finland

Head of sales, leading sales operations and launch of Tecfidera, member of management team, supervisor of 3 ABM’s and sales & Marketing Assistant.Achievements:Lead of sales force with launch of Tecfidera reaching 10% market share in a year with basic reimbursement.

Finland, Nordics, Europe

Strategic and operative lead with several products in Finland, emergency medicines, Xiapex, Kineret, Ruconest, Novastan, Gentacoll, Equasym Retard, Fosrenol and Tracleer, and at the same time also Nordic and International roles, supervisor for 1-2 national Product Managers and 1-2 Key Account Managers.International Brand Lead / Emergency Medicines (6 products), Nordics, Baltics, CEE, UK, NL, strategic brand planning, logistic forecasting, communication with internal and external… Show more Strategic and operative lead with several products in Finland, emergency medicines, Xiapex, Kineret, Ruconest, Novastan, Gentacoll, Equasym Retard, Fosrenol and Tracleer, and at the same time also Nordic and International roles, supervisor for 1-2 national Product Managers and 1-2 Key Account Managers.International Brand Lead / Emergency Medicines (6 products), Nordics, Baltics, CEE, UK, NL, strategic brand planning, logistic forecasting, communication with internal and external stakeholders, contract management, partner collaboration, supporting market access, and sales responsibility in Finland.Nordic Product Manager / ADHD, Equasym Depot strategic brand planning, logistic forecasting, communication with internal and external stakeholders, partner collaboration, supporting market access, and sales responsibility in Finland.Achievements:Successful lead of National Rare Disease Day concept in 2009-2014, creator and head editor of National Rare Disease Day Tabloid in 2010-2014.Successful lead of life saver team with successful launch of Cyanokit 5 g with 200% growth in Sobi territory (Nordic, Baltic, UK, NL), successful lead of national launches of Novastan in HIT, and Ruconest with best sales in Europe.Successful lead of launch of Equasym Retard in ADHD with 27% growth in Nordics as Nordic Product Manager and 60% growth in Finland.Step changes of Fomepizole in toxic alcohol poisonings with 50% growth and Tracleer in PAH with 50% growth. Show less

Head of sales in CNS, leading sales strategy, and operation, launching Seroquel in psychiatry.Overall responsibility of implementation of patient and customer driven sales activities. Responsibility of sales force effectiveness, sales budgeting and sales result nationally. Supervisor for 7 reps and 1 Field Secretary.

Finland

Key account management of gastroenterologists, gastrosurgeons and hospital decision makers in Finland.Responsible for hospital sales of Nexium IV, overall improvement of hospital sales, support for marketing team, face of marketing in field in specialist care, arrangement of local educational meetings in collaboration with local Product Specialists.

Uusimaa, Finland

Launch of Nexium in own area, Helsinki & HUSResponsibilities: planning customer target group activities, implimentation of Nexium launch plan, keeping high customer activity level, achieving budgeted sales result in own territory

Executive Education, Marketing

Leadership And Management In Healthcare

Physiotherapist