Petri Ratala Email & Phone Number

Espoo, Finland

• General management-, budget-, strategy and sales responsibility of 4 separate business units (BU): o Industrial Chemicalso Car Chemicals o Rauma Chemical Terminalo Chemicals China• Key-Segments Paints/Coatings-, Refinery-, Detergent&Cleaner/Cosmetic/Pharmaceutical-, Paper&Water Treatment-, Printing&Packaging-, De-icing, Feed- etc. Industries.• Restructured & changed Industrial Chemicals's business culture from classical commodity chemical driven distribution business to Specialty Chemicals and Service oriented Solution Provider• Direct staff 13 FTE's (Sales Managers)• member of Telko Plc's Business Management Group (BMG)• Responsible for multimillion investment during 2011-12 to a chemical production facility in Rauma Chemical Terminal, including:o investment-/business plan (eg to Telko Board)o approval process with authoritieso scaling-up the production & expanding the production to new application areas• Managing Supplier relationships• implementation of Strategy for own areas, aligned with company Strategy• Identify new target application areas of Industrial Chemicals Nordic• Assign customer-/product responsibilities to the sales people & assistants• Assign projects to the sales people and motivate them• Joint visits with local sales people to the important customers• Support sales managers & assistants in their daily business• Organize regular sales meetings with 4 Business Units / Teams

- Technical Sales of Detergents (incl. PEGs), Dispersing Agents and Complexing Agents to: Emulsion Polymerization, Industrial and Institutional Cleaning, Household Cleaning, Paper Coating Industry, Enzyme Production, Water Treatment etc.- Sales of Amine-, Acid- and Alcohol derivatives, Catalysts and Organanic Intermediates to various industries (pharmaceutical-, paint-, adhesive-, agricultural-, pigment production-, desulphurisation- etc.)- Technical Sales of Oil Refinery Additives (Flow Improvers, Wax Antisettling Additives, Corrosion Inhibitors and Fuel Additives and Automotive Chemicals (Coolants, Brakefluids)

• Leader of the Global I&I Team; (sales people in Europe, in the US, Japan, Asean Pacific Rim and in Latin America).• Assign projects to the sales people, motivate them and keep their technical knowledge up-to-date for their daily work with customers• Joint visits with local sales people and/or with the R&D people to the important customers, both commercially and technically.• Define Global I&I Strategy (incl. target customers and key segments).• Responsible for Global I&I Budget and the Sales Development.• Lead Global Key-Account projects.• Develop distributor concept for small customers in Europe.• Develop and Optimize I&I product portfolio.• Leader of the Production Team MPP (Multi Purpose Plant).

• Technical sales of Detergents and Special Additives for the areas of: airplane- and runway deicing, metal working formulations, oil refinery, mining-, paper- and pharmaceutical industry and to small and mid-size Detergent Manufacturers as well as to Industrial & Institutional Cleaner Producers (85% of my time)• Technical sales of Fine Chemicals to pharmaceutical-, paper- and polymerization industry (10-15% of my time)• Technical sales of Additives for the plastic industry (UV-stabilizers, antioxidants, less than 5% of my time).

Master Of Science - Ms, Chemistry, Master Of Science, Organic Chemistry

Leading Service Business –Program

Advanced Management Education Program Aaltojoko®

•to broaden and deepen understanding of key management issues and strategic thinking. •to develop leadership and general management skills.

M. Sc., Chemistry

Scholarship student at the Univ. of Bonn 1993-94.