Throughout my career, I’ve been fortunate to take on a variety of roles. I started in B2B Sales and Account Management at a fast-growing marketing agency, transforming my team from social media managers into a full-fledged creative department delivering everything from digital marketing to TV ads with over €1M in annual gross margin. From there, I joined a SaaS company as a marketing leader, helping to craft and execute its growth strategy through inbound marketing.In recent years, I’ve worked with Aller Media in both Denmark and Finland, supporting their agency operations with Salesforce-based business automation and data-driven decision-making. I’ve also led digital transformation initiatives within their media business, including projects in digital payments, Power BI-driven business insights, robotic process automation (RPA), and marketing automation.I’m also the co-founder of Bär Bar, a Finnish smoothie and smoothie bowl chain, which has grown from the ground up to 8 locations and over €2M in annual network sales. From the outset, our strategy focused on franchising, and today we operate three units directly with strong leadership at each location, while five are run by franchise partners. Recently, I led the development of our technology-driven growth strategy, where the first stage led to the launch of a native mobile apps that I genuinely believe is one of the best in the industry—and certainly the best for a brand of our size.