Petr Markovič's Location
Prague, Czechia, Czech Republic
Petr Markovič's Contact Details
Petr Markovič work email
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Petr Markovič phone numbers
About Petr Markovič
Cross-functional, result-oriented Marketer, Business Developer and Sales guy with more than 15 years of experience with all things online/digital.My work is usually driven by numbers and measurable results, but it has to be complemented with vision, fresh ideas, creativity, and last but not least, fun. And behind all of this, sincere effort to help the client and grow the business. If needed, I am not afraid to roll up my sleeves and make some Sales too.I love new technologies. I am grateful for living in this exciting era of the Internet, mobile devices, GPS or brutal computing force enabling AI development. When I can wrap my work around some of these, it's an additional bonus.A quote I often use: "Never tell that anything cannot be done because someone ignorant enough will later do it."
Petr Markovič's Current Company Details
Petr Markovič Work Experience Details
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Agency Ceo And Co-OwnerBehavee AgencyPrague, Czechia
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Agency CeoBehavee Jul 2021 - PresentPrague, CzechiaBehavee Marketing Agency was established within Behavee to provide our selected clients with full-service online marketing as added value. My goal is to bring the agency as a separate unit to profitability, build a well-coordinated team and ensure quality provision of a wide range of services.
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Head Of Corporate SalesBehavee Nov 2020 - Jul 2021Prague, CzechiaBehavee is smart data lover. For your marketing team, we will collect, analyze and evaluate the data from your online channels, connecting them with your real customers. This will increase your revenue and reduce online marketing costs associated with digital channel sales. Also, it allows you to know your customers much better.Contact me to get more info about Maffiliate - our new sales channel for e-commerce, allowing consumers to earn real money from sharing recommendations.
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Chief Customer OfficerHraime.Io | Hraime.Com | Hraime.Cz May 2021 - Dec 2022Prague, CzechiaWe are bringing together Science, Tech and Recruiting Art. That helps us to find, attract and engage the relevant talent for employers and organisations in more precise, faster, easier, efficient, and cost-effective ways. -
Business Development ManagerEgit S.R.O. Nov 2019 - Nov 2020Prague, The Capital, Czech RepublicEGIT is the biggest specialized online retail store for prepaid vouchers and gaming currencies on the Czech and Slovak market. With a 130 mil CZK turnover in 2018, my role is to expand that business into the offline area and include other types of gift cards as well. -
Head Of Performance MarketingBlabu.Com Aug 2019 - Oct 2019Prague, The Capital, Czech RepublicBlabu.com is an on-demand marketplace for people around the world to have instant and online conversations in foreign languages with native speakers via video calls. Not a revolutionary idea, but Blabu is unique in high-quality service not only for students but language tutors as well. I believe we will keep hearing about Blabu in the future. My main goals were:• Go-to-market strategy• Search and Social ads optimization for High-Quality Leads generation and ROASI and Blabu wasn't a good fit for each other, so we split our ways after a short time period. -
B2B Marketing Manager (Cdn77 + Datapacket)Cdn77 Jan 2019 - Aug 2019PragueCDN77 is a top-quality Content Delivery Network provider, mostly used for global website acceleration, software distribution, gaming, or VOD services. With more than 14 Tbps global network, 34 PoPs worldwide (2019) and 24/7 support in real-time, CDN77 plays major role in content delivery.DataPacket is a Dedicated Server provider with main mission: to deliver data to end users with the highest speed and efficiency possible. Currently operates 20 data centers with more than 6.000 physical servers and 18 Tbps+ upstream capacity.I had a great opportunity to be a member of their marketing team and learn a lot about highly technical B2B business. Areas I was covering:• Social networks advertising (Facebook, LinkedIn, and Twitter)• Publisher cooperation• Influencer marketing (Youtube and podcasts)• Copywriting (Social Ads, Blog posts, Newsletters)• Customer Review websites cooperation (G2Crowd, Trustpilot, and others)• Affiliate marketing -
Digital Marketing Specialist With Business Development Twist.Self-Employed Jul 2018 - Dec 2018Prague, The Capital, Czech Republic
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Chief Marketing OfficerEm Client Oct 2016 - Jun 2018Prague, The Capital, Czech RepublicMy responsibility was driving both B2B and B2C sales and marketing activities leading to the large-scale distribution of eM Client - the full-featured desktop email client with currently more than 1.5 million users worldwide and constantly growing market share. My daily routine, among others, was:- performance analytics of the whole acquisition funnel and channels- social network retarget and acquisition campaigns (FB, LinkedIn, Twitter, Quora)- coordinating search campaigns (Google, Bing)- utilizing RTB channels (AdForm, AdRoll)- finding local B2B resellers (worldwide)- B2B cold calling coordination with the external agency- coordinating PR activities using hired local PR agencies in Czech, Germany, and US- Influencers relationships (social media or web publishers)- Affiliate channels management and quality content publishers recruitment (Avangate/2Checkout, CJ)- A/B testing (mostly post-view retargeting), using Google Optimize, Google Tag Manager, and Google Analytics -
Sales And Marketing DirectorGeewa A.S. Jan 2015 - Sep 2016Prague, The Capital, Czech RepublicAs a Sales and Marketing Director, my tasks were:Team leading- marketing, community, sales, PR (team of 4 internals, 10+ externals)Mobile app marketing:- setting goals, optimizing UX/UI- freemium monetization, in-app purchases, rewarded/incentivized advertisement- maximizing LTV (ARPU), optimizing retention and virality of app users- marketing mix (re-activation, cross-promo, social media, mobile Ad networks)- ASO, A/B testing of graphics/copy assets- keep positive ROI by driving user acquisition costs down- measuring key metrics, conversion/payments attribution using 3rd party tools such as AppsFlyerSales- Czech gaming portals: display ad sales, direct clients/media agencies- FB global inventory: Ad networks and direct partnerships (Pepsi, Unilever)- mobile audience: rewarded ad mediation, important for less commercially developed countriesBusiness development- setting the product line strategy/scope- unique selling points- finding right partners and driving their onboarding processInternal & external PR- keep the company and it's products visible in the gaming industry network- presenting company strategy and milestones to the public and potential employees/business partners- helping to keep coworkers informed and aligned with company goals- organizing company eventsCommunity management/Social media- corporate web, product line info- product and company social media: Facebook, Twitter, LinkedIn, with more than 5M fans.- coordinating the network of approx. 10 community managers in major territories doing community support, special events, product translationsProduct management- providing our Czech portal audience with 3rd party browser games- monetizing via downloadable games/premium membership/advertisement -
Senior International Key Account ManagerGeewa A.S. Apr 2008 - Jan 2015Prague, The Capital, Czech RepublicMy scope:- Geewa space ad sales (Czech)I had a privilege to pioneer online advertising sales in Geewa from scratch. After a relatively short period, we have established relationships with major direct clients and all bigger media agencies. The most challenging part of the whole process was educating the market about multiplayer casual gaming, why it is different from the rest of the gaming world, who is the target group and how they can benefit from reaching it. Geewa now belongs in the active media portfolio of most Czech media agencies, which has resulted in more than 750 online campaigns so far during my work here. One of my other tasks is managing relationships with other Czech and international non-advertisement partners and media houses.- Facebook ad sales (worldwide)Geewa is well established internationally with millions MAU so my strategy is a) finding local exclusive partners in our "top" countries and let them drive local sales and b) the rest of inventory fill with ad networks (RTB), retargeting, sponsorships, etc.- Mobile ad sales (worldwide)our mobile inventory is growing fast and mobile CPMs are relatively high, the best way how to monetize it while not ruining user experience with banners are fullscreen interstitials, rewarded videos, and offerwalls.
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Icq Sales And Product ManagerAtlas.Cz A.S. Feb 2004 - Mar 2008My goal was to get ICQ as a strategic partner of Atlas. After setting up the product side of cooperation and signing the contracts, I started to help the sales team to push ICQ media to the advertising market. Despite an initial lack of confidence, many direct clients and most media agencies started to use ICQ as a serious advertisement channel with rich possibilities to make image or sales campaigns with age and gender targetting. -
Cofounder, CoownerCompa S.R.O. Jan 1995 - Jan 2004Prague, The Capital, Czech RepublicOffice supplies retailer on Prague territory
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Project ManagementEzop 1993 - 1994Prague, The Capital, Czech RepublicDeveloping barcode program applications, installing barcode systems
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Operator, Graphic DesignerGet+Comp 1992 - 1993Prague, The Capital, Czech Republic
Petr Markovič Skills
Online Advertising
Online Marketing
Digital Marketing
Product Management
Mobile Devices
Business Development
E Commerce
New Business Development
Advertising
Management
Sales Management
Social Media
Marketing Strategy
Product Marketing
Product Development
Project Management
Account Management
Sales
Start Ups
International Sales
Business Strategy
Ppc
Marketing
Strategy
Sales Operations
Marketing Management
Social Media Marketing
Sem
Mobile Advertising
Facebook
Mobile Marketing
Digital Strategy
Digital Media
Mobile Applications
User Experience
Freemium
Leadership
Performance Attribution
Retargeting
International Negotiations
Microsoft Office
Business English
Long Term Customer Relationships
Marketing Communications
Web Analytics
Business To Business
Customer Acquisition
Google Analytics
Team Leadership
Strategic Partnerships
Petr Markovič Education Details
Frequently Asked Questions about Petr Markovič
What company does Petr Markovič work for?
Petr Markovič works for Behavee Agency
What is Petr Markovič's role at the current company?
Petr Markovič's current role is Agency CEO and Co-owner.
What is Petr Markovič's email address?
Petr Markovič's email address is pe****@****ewa.com
What is Petr Markovič's direct phone number?
Petr Markovič's direct phone number is +140821*****
What schools did Petr Markovič attend?
Petr Markovič attended University Of West Bohemia Pilsen, Faculty Of Economics.
What are some of Petr Markovič's interests?
Petr Markovič has interest in Photography, Motorcycles, Sport.
What skills is Petr Markovič known for?
Petr Markovič has skills like Online Advertising, Online Marketing, Digital Marketing, Product Management, Mobile Devices, Business Development, E Commerce, New Business Development, Advertising, Management, Sales Management, Social Media.
Who are Petr Markovič's colleagues?
Petr Markovič's colleagues are Kristina Rodova, Jana Schee, Renata Peřinová, Martina Kaldová.
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