Petr Markovič Email & Phone Number

Prague, Czechia

Prague, Czechia

Behavee Marketing Agency was established within Behavee to provide our selected clients with full-service online marketing as added value. My goal is to bring the agency as a separate unit to profitability, build a well-coordinated team and ensure quality provision of a wide range of services.

Prague, Czechia

Behavee is smart data lover. For your marketing team, we will collect, analyze and evaluate the data from your online channels, connecting them with your real customers. This will increase your revenue and reduce online marketing costs associated with digital channel sales. Also, it allows you to know your customers much better.Contact me to get more info about Maffiliate - our new sales channel for e-commerce, allowing consumers to earn real money from sharing recommendations.

Prague, Czechia

We are bringing together Science, Tech and Recruiting Art. That helps us to find, attract and engage the relevant talent for employers and organisations in more precise, faster, easier, efficient, and cost-effective ways.

Prague, The Capital, Czech Republic

EGIT is the biggest specialized online retail store for prepaid vouchers and gaming currencies on the Czech and Slovak market. With a 130 mil CZK turnover in 2018, my role is to expand that business into the offline area and include other types of gift cards as well.

Prague, The Capital, Czech Republic

Blabu.com is an on-demand marketplace for people around the world to have instant and online conversations in foreign languages with native speakers via video calls. Not a revolutionary idea, but Blabu is unique in high-quality service not only for students but language tutors as well. I believe we will keep hearing about Blabu in the future. My main goals were:• Go-to-market strategy• Search and Social ads optimization for High-Quality Leads generation and ROASI and Blabu wasn't a good fit for each other, so we split our ways after a short time period.

Prague

CDN77 is a top-quality Content Delivery Network provider, mostly used for global website acceleration, software distribution, gaming, or VOD services. With more than 14 Tbps global network, 34 PoPs worldwide (2019) and 24/7 support in real-time, CDN77 plays major role in content delivery.DataPacket is a Dedicated Server provider with main mission: to deliver data to end users with the highest speed and efficiency possible. Currently operates 20 data centers with more than 6.000 physical servers and 18 Tbps+ upstream capacity.I had a great opportunity to be a member of their marketing team and learn a lot about highly technical B2B business. Areas I was covering:• Social networks advertising (Facebook, LinkedIn, and Twitter)• Publisher cooperation• Influencer marketing (Youtube and podcasts)• Copywriting (Social Ads, Blog posts, Newsletters)• Customer Review websites cooperation (G2Crowd, Trustpilot, and others)• Affiliate marketing

Prague, The Capital, Czech Republic

Prague, The Capital, Czech Republic

My responsibility was driving both B2B and B2C sales and marketing activities leading to the large-scale distribution of eM Client - the full-featured desktop email client with currently more than 1.5 million users worldwide and constantly growing market share. My daily routine, among others, was:- performance analytics of the whole acquisition funnel and channels- social network retarget and acquisition campaigns (FB, LinkedIn, Twitter, Quora)- coordinating search campaigns (Google, Bing)- utilizing RTB channels (AdForm, AdRoll)- finding local B2B resellers (worldwide)- B2B cold calling coordination with the external agency- coordinating PR activities using hired local PR agencies in Czech, Germany, and US- Influencers relationships (social media or web publishers)- Affiliate channels management and quality content publishers recruitment (Avangate/2Checkout, CJ)- A/B testing (mostly post-view retargeting), using Google Optimize, Google Tag Manager, and Google Analytics

Prague, The Capital, Czech Republic

As a Sales and Marketing Director, my tasks were:Team leading- marketing, community, sales, PR (team of 4 internals, 10+ externals)Mobile app marketing:- setting goals, optimizing UX/UI- freemium monetization, in-app purchases, rewarded/incentivized advertisement- maximizing LTV (ARPU), optimizing retention and virality of app users- marketing mix (re-activation, cross-promo, social media, mobile Ad networks)- ASO, A/B testing of graphics/copy assets- keep positive ROI by driving user acquisition costs down- measuring key metrics, conversion/payments attribution using 3rd party tools such as AppsFlyerSales- Czech gaming portals: display ad sales, direct clients/media agencies- FB global inventory: Ad networks and direct partnerships (Pepsi, Unilever)- mobile audience: rewarded ad mediation, important for less commercially developed countriesBusiness development- setting the product line strategy/scope- unique selling points- finding right partners and driving their onboarding processInternal & external PR- keep the company and it's products visible in the gaming industry network- presenting company strategy and milestones to the public and potential employees/business partners- helping to keep coworkers informed and aligned with company goals- organizing company eventsCommunity management/Social media- corporate web, product line info- product and company social media: Facebook, Twitter, LinkedIn, with more than 5M fans.- coordinating the network of approx. 10 community managers in major territories doing community support, special events, product translationsProduct management- providing our Czech portal audience with 3rd party browser games- monetizing via downloadable games/premium membership/advertisement

Prague, The Capital, Czech Republic

My scope:- Geewa space ad sales (Czech)I had a privilege to pioneer online advertising sales in Geewa from scratch. After a relatively short period, we have established relationships with major direct clients and all bigger media agencies. The most challenging part of the whole process was educating the market about multiplayer casual gaming, why it is different from the rest of the gaming world, who is the target group and how they can benefit from reaching it. Geewa now belongs in the active media portfolio of most Czech media agencies, which has resulted in more than 750 online campaigns so far during my work here. One of my other tasks is managing relationships with other Czech and international non-advertisement partners and media houses.- Facebook ad sales (worldwide)Geewa is well established internationally with millions MAU so my strategy is a) finding local exclusive partners in our "top" countries and let them drive local sales and b) the rest of inventory fill with ad networks (RTB), retargeting, sponsorships, etc.- Mobile ad sales (worldwide)our mobile inventory is growing fast and mobile CPMs are relatively high, the best way how to monetize it while not ruining user experience with banners are fullscreen interstitials, rewarded videos, and offerwalls.

My goal was to get ICQ as a strategic partner of Atlas. After setting up the product side of cooperation and signing the contracts, I started to help the sales team to push ICQ media to the advertising market. Despite an initial lack of confidence, many direct clients and most media agencies started to use ICQ as a serious advertisement channel with rich possibilities to make image or sales campaigns with age and gender targetting.

Prague, The Capital, Czech Republic

Office supplies retailer on Prague territory

Prague, The Capital, Czech Republic

Developing barcode program applications, installing barcode systems

Prague, The Capital, Czech Republic