Drive profitable growth identifying customer needs and extending value propositions of aluminum products in for automotive and commercial vehicle markets. Manage global business development and marketing team focused on new customer needs and emerging market solutions. Integral partner to Group executive staff and C-Suite for quarterly market forecasts measuring business unit commercial targets. Developed comprehensive economic driven models for build rate forecast. Coordinate market innovation portfolio to drive new products and solutions to commercial implementation. Serve as primary mentor and coach to young talent within the organization, providing professional development into higher level management positions. Established market growth platforms by understanding customer needs and promoting key market-driven innovation programs aligned to business unit strategic roadmaps. Budget and administer a $1.6 million budget for business development and operations across China, Europe and North America. Spearhead investor relations end-market intelligence supporting CEO and CFO presentations as well as end-market analysis for the organization’s commercial performance. Implement comprehensive marketing communication strategy including global trade show exhibit concepts, media and content to maximize Alcoa advantage in market.

Generative design and engineering technology start-up.

Established automotive technology and product portfolio focused on emerging technology and new market trends through program management within ground transportation market sector team. Defined and coordinated technology and innovation network to sustain new product solutions in response to identified market needs. Directed industry research process to identify needs and compose differentiated product solutions that leverage unique company capabilities and technology in alloy and process for competitive advantages. Implemented 5 year vision strategy and innovation platforms to focus new product and technology development aimed to capture new growth opportunities arising from autonomous vehicle and fuel economy regulation trends. Developed and managed a $250K development budget while leading a diverse team of research and advanced manufacturing technologists to develop higher formability alloys for automobile door structures.

Founder of technical and strategic road map for creation and execution of new business plan, for commercialization of components manufactured using Industrial Origami sheet metal forming technology in the automotive industry. Raised over $18M in funding, over period of two years, to support start-up of automotive business unit strategy across international venture capital groups. Headed chassis and vehicle engineering program by directing a 6-person engineering team comprised of design and manufacturing engineers. Invented new low investment vehicle body structure architecture and led engineering validation program of light weight technology demonstrator based on BMW z4 platform and targeted at low volume and high performance products. Gained approval of commercial strategy and business unit targets from board of directors and executed market engagements and business development opportunities, resulting in of $500K per year of NRE revenue streams. Built strategic partnership with Bentley Motors for technology licensing and commercial supply agreements in support of T35 vehicle program, delivering 6 prototypes in 2 years to validate fatigue, crash, and vehicle dynamics performance by overseeing an offshore simulation and testing team.

Drove product planning managers by directing vehicle platform strategy and planning, pricing, sales analysis, consumer research, new product development process and product utilization forecasting. Guided development of next generation product for Alfa Romeo and Lancia to maximize design and brand identity with styling studio and engineering while balancing investments to deliver business case targets. Established benchmarking analysis and product requirement targets, in conjunction with marketing brief in support of next generation Alfa Romeo large vehicle flagship and SUV products. Completed advanced Mega city car program directed technical requirements in support of Business case and market needs, together with automobile OEM engagement strategy in pursuit of partnership for joint platform sharing strategies. Reduced carbon emissions by developing instrumental proposals to support introduction of ecological innovations that lower fuel consumption and reduce carbon emissions. Directed platform synergy evaluation analysis team and delivered cost savings estimates for Merger & Acquisition strategy of Chrysler and Jaguar/Land Rover in support of Alfa Romeo U.S. market reintroduction.

Managed advanced engineering team responsible for execution of experimental vehicles incorporating new innovations and emerging technology as part of Initial Phase of Product Development Cycle. Ensure product designs conformed to future consumer demands by defining technology content including, vehicle package and architecture for experimental vehicles as well as managing engineering team comprised of 7 engineers and technology scouts to support long-term product development road maps. Devised and launched innovative solutions for aluminum space-frame structure development on Rolls Royce 100EX for optional V16 cylinder engine installation. Spear headed new product development process defined as “Simple” program, focusing on lightweight, sustainable and low investment production technologies. Reduced Product Development time and costs of production Rolls Royce Drop Head Coupe, by implementing lean engineering program and using experimental vehicle to deliver validated engineering intent solutions. Delivered innovative flexible skin technology for the GINA concept vehicle, in support of low investment manufacturing research program. Established practice for efficient selection process across cross-functional scouting network for technology innovation proposals.