• Key Account Manager with over 13 years sales & marketing experience in various B2B industries• Working in large multinational companies with diverse cultures in Paper, Tools, and Engineering sectors, fluent in English and Russian• Proven track records in Key Account Management and Business Development, delivering outstanding results• Excellent communication skills, results driver, collaborator, persuasive, able to build sustainable and resilient relationships with all stakeholders• Advanced knowledge of MS Office, SAP and Power BI
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Account ManagerBoardpaper Corporation Mar 2023 - PresentToronto, Ontario, CanadaOversees sales and marketing of coated recycled board (CRB) products and manage sales channels - merchants and converters. -
National Key Account ManagerInternational Paper Aug 2016 - Nov 2022At International Paper, I was responsible for developing folding box board (FBB) business and nurturing relationships with clients.• Maintained sales and marketing of coated board and handled two sales channels - distributors and converters with an annual turnover of over $45M• Managed and forecast accounts metrics, helping accounts consistently grow their business, resulting in Increased sales year by year minimum of 12%• Contributed marketing and sales strategies by elaborating customer segmentation, resulting in increased brand awareness and customers loyalty• Collaborated with the product managers to develop product awareness and customers’ technical skills, providing high-level training to customers• Strengthen sales by back-selling to key brand owners -
Key Account ManagerHusqvarna Group May 2014 - Mar 2016At Husqvarna, I was responsible for developing a new sales channel for corporate and state-owned companies in commercial lawns and gardens.• Launched a new sales channel for commercial lawns and gardens appliance• Developed existing key customers leading to record revenue of over $15M• Created a program by identifying needs and launching extra services for professional customers, resulting in spare part growth twofold in 1 year• Successfully handled a tender channel to become most profitable in the company’s turnover• Organized training and roadshows to develop customers’ product portfolio• Participated in plenty of professional exhibitions and events, seeking new leads and trends -
Account ManagerDanfoss Apr 2011 - Apr 2014At Danfoss, I was responsible for maintaining wholesalers in refrigeration and air-conditioning.• Managed developed wholesalers with a turnover of over $25M• Generated new subchannel for wholesalers by developing cooperation with small contractors, original equipment manufacturers, dealers, and food chain installers• Elaborated commercial terms for grocery stores tenders resulting in margin growth• Maintained safety stock for substantial projects, which brought $3M• Launched marketing activities for pro-shops such as incentive programs, online purchases, and other services for end-users to grow loyalty and brand awareness• Organized training and seminars by involving product sponsors -
Recruitment ManagerDanfoss May 2008 - Apr 2011• Searched for talents directly from competitors• Interviewed candidates for middle and C-level positions• Managed strategy of cooperation with recruiting agencies• Took part in the organization of assessments and testing• Led projects for Global HR• Organized various events for employees
Vlad Petrov Education Details
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Business Analysis -
Project Management -
Technological InstituteSales&Marketing -
State University Of Land ManagementLaw
Frequently Asked Questions about Vlad Petrov
What company does Vlad Petrov work for?
Vlad Petrov works for Boardpaper Corporation
What is Vlad Petrov's role at the current company?
Vlad Petrov's current role is Sales Manager.
What schools did Vlad Petrov attend?
Vlad Petrov attended University Of Toronto, Humber College, Technological Institute, State University Of Land Management.
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