Managing Director
CurrentResponsible for defining and implementing the company multi-categories strategy. Work closely with pet business partnership,including recommend our latest developed products to interested customers, communicate with our overseas distributors and wholesalers at any time to deal with the sales and after-sales issues, and ensure the smooth operation of our products in various sales channels.As a leading pet products manufacturer in China,we focus on creating the most innovative and interesting pet supplies for the global furry kids to make them live healthier and happier,our main categories including:pet accessories,pet smart,pet products,pet supplies,pet tech,pet toys etc.Notable accomplishments:• Formulate and complete the company's annual marketing strategy• Supervise and coordinate the work of various departments to ensure the smooth completion of sales tasksOptimized the global digital advertising strategy and social media presence• Relaunched the international partnership with the global top player in the pet supplies market• Creation and roll out of the consumer segmentation and of the relative products positioning• Reengineered the market intelligence and consumer insights function