Petter Claesson Email & Phone Number

Hässleholm, Skåne, Sverige

- Market analysis, strategy, plans and campaigns with budget responsibility- Increased annual sales on commuter ticket 30-dagarsbiljetten with 6 percent with an price increase of 3 percent- Profit and loss responsibility for seasonal ticket sommarbiljetten, increased new buyers of the sessional ticket sommarbiljetten by 8 percent, increased purchase in targeted segment (people who travel both with car and public transportation) from 20 to 26 percent, and an overall increased in ticket sales by over 40 percent with a 7 percent price raise in 2022 from (the pandemic year of) 2021- Part of New Offers Task Force: New ticket development and launched in 2020 of flex 10/30-ticket, popular for commuting between Malmo and Copenhagen, incremental product development Sommarbiljetten Skåne + Blekinge, test-launch in 2023 and more interesting to come in the autumn of 2023- Working with 5 people creative team in-house, ad agencies and media agencies

Malmö

- Account and project lead for a 3 people creative team on advertising campigns - Clients (and projects): Hansa (Brand campaigns), Hövding (product campaigns)

Malmö, Sverige

- Led a 5 people team off content producers, PR creatives and project managers in the the creative process: defining the problem to ensure focused output, finding context for the content and turn ideas into in execution, with follow-up on results.- Member of executive management

Malmö, Sweden

- Project manager and PR creative in cross-functional teams developing campaigns for paid, owned, earned media. - Member of the strategy team, working on developing the agencies offers- Clients (and projects): FMCG brand Cheez Dippers/La Vache Qui Rit (Digital content campaign, brand awareness increased ten times and sales quadrupled, nominated for effective award 100W), Colorama (Integrated campaign, portfolio strategy, activation), Panduro (ad campaigns, PR activation), Ubisoft – Launch of Watch Dogs 2 (PR Campaign), Dreamhack Masters Malmö (PR campaign)

Malmö, Sweden

- Project management, account management, team lead for PR-driven marketing communications and campaigns - Clients (and projects): Doro (digital content campaign -podcast "Who wants to be a junior?" to launch the smartphone Doro Liberto 820, won "Campaign of the Year" at Mobilgalan, shortlisted at European Excellence Awards), Orkla/Göteborgs Kex (FMCG product PR) and IKEA (corporate communications)

Göteborg, Sverige

- Deputy Board Member and Secretary of the Board at the largest filmfestival in the Nordics. - Board Assignment: Researcher and co-author business plan for the subscription based video-on-demand service Draken Film- Advisor on Brand Strategy, name and Visual Identity,

Malmo, Sweden

- Moved to Malmo, continued working with for Forsman & Bodenfors- Clients (and projects): Liseberg (Brand strategy, Brand portfolio, Visual identity, Consumer Insights), Bergsala – general agent of Nintendo in the Nordics and subsidiarie game developer Image & Form (Market Research, Marketing Strategy), Stampen Media Group (Research, Analyis Cross-Media Strategy)

Göteborg, Sverige

- Customer & market insights at one of the worlds most awarded advertising agencies. Qualitative and quantitative research and analysis a wide range of brand strategy projects and campaigns presenting insights to the team to ensure a focused output- Clients (and projects): E.ON (won 75W at the effective award 100W for the energy-saving campaign Goodbye Standby) Naturvårdsverket (Brand Strategy and Visual Identity for Swedens Nationalparks), IKEA (Brand and Product Campaigns)

Civilekonom (Fil.Mag.), Marketing, Pass With Distinction

Activities and Societies: Student President of Kronobergs Marketing Association (Kronobergs Marknadsföring)Master of Science (MSc).

Ansvarig Reklamutgivare (Aru), Legal Studies, General

Juridical Certification by Swedish Association of Communication Agencies Course topics: – Marketing Law – Law and ethics in market.

Digital Activation And Analysis, Digital Communication And Media/Multimedia

Course topics: - Search engine optimization (SEO) and search engine marketing (SEM) - Google Analytics and Facebook Business Manager.

Copywriting, Advertising

Course topics: - Communication objectives - Audience analysis - Developing communication concepts - Idea development for paid, owned.