Food, still life, travel and lifestyle photographerwww.petterbacklund.comI'm a true foodie at heart and enjoy every moment of cooking, baking, taking photos, styling, discovering and tasting all kinds of food. As a combined photographer and art director I've got a great eye for composition and detail. By capturing atmospheres and bringing images to life I always try to tell a story and make the food look desirable. Though taking my work very seriously you will always find me happy and excited about trying out new things in a playful and experimental way. Still – food is all about sharing precious moments and having fun. As an art director and digital designer, my interest for food photography developed step by step and really took off after assisting a shoot for the magazine Food & Wine in NYC in 2016. Based in Stockholm, Sweden but with a passion for traveling – you can expect finding me eating and shooting anywhere in the world. Currently blogging for Allt om Mat – the largest food magazine in Scandinavia.

I’m a senior digital designer specializing in the art of brand storytelling. I craft UX/UI, graphic and digital design which communicates meaning, relevance and deliver extraordinary value.I've gathered experience from working at companies such as Google, Bonnier Magazines & Books and Readly.Please visit www.petterbacklund.se to review some of my previous work.

As an UX-designer at Bonnier Tidskrifter Digitala Medier I aim to create a digital user experience that entertain, inspire and enrich the lives of our readers every day. Bonnier Tidskrifter (Bonnier Magazines) has 53 strong titles. We publish lifestyle magazines, specialist magazines and business magazines but also digital products such as websites, newsletters, mobile services and web-TV. Bonnier Tidskrifter also publishes books and other products and has extensive business in reader trips and events.

I created marketing content including (landing pages, print ads, display, video and native ads for our partners). During my time at Readly I was also responsible for leading the redesign of our global website.Readly is the new way of reading your favorite magazines on your tablet and smartphone. With the fastest downloading times of any digital magazine reader, Readly gives you unlimited access to magazines - including back issues - for the low monthly cost of $9.99. You can click on any magazine title and start reading it within seconds. Or you can download magazines and save them to read later, which is good if you are on the move and do not have Internet access. Readly has headquarters in the United States and Sweden.Read more at:http://www.readly.com

During my Internship at Google I got the responsibility to work with several challenging projects. My main project was to identify churned customers with high potential and then to feed these leads to our internal sales team. The results showed us 30% higher conversion rate and a 30% faster conversion time. I also managed our Christmas DM campaign (reach 200k, 4 countries) and started of new campaigns with our co-marketing partners. At Google I’ve developed my skills to plan, structure and execute bigger projects.

Due to an increasing demand for military jackets, a friend and I started to import our own jackets from army surplus stores in the US. We built our own web shop and rearranged our living room into a warehouse. It resulted in an intense project that was mentioned in the prestigious magazines: kingmagazine.se and café.se

We were two students whom together were employed as mentors at the department of informatics. Our work did mostly consist of teaching students who were on a lower level but we also spent a great amount of time planning and preparing upcoming lectures.

I worked as an “Apple-Genius” in Norway. My work there included counseling customers along with sales. The customer service was especially essential in my position due to the large trust the customers had for my advices and my competence within the Apple products.