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Brand Strategy, Design Thinking.Setting vision and strategy to build brand experiences in a digital world that influence behavioral change. Helping build the culture of purpose required for defining, delivering and implementing a future vision for dynamic brand strategy and experiences that drive business performance.//__-.Brand Strategy & Activation, Positioning Frameworks, Marketing Mix Analysis, Awareness Measurement, Segmentation Strategies, End-to-End Marketing Strategy, Brand Portfolio Management, Architecture & Naming, Internal Engagement, Messaging Frameworks, Consumer Research & Insights, Content Strategy, Brand Design Education, Systems Thinking, Design Thinking Methodology, Storytelling, Coaching and Mentoring.
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Svp / Brand StrategyBpd Oct 2023 - PresentBoca Raton, Florida, UsFocused on crafting integrated brand strategies and orchestrating plans that build experiences that drive business growth for our clients. Within multi-discipline teams; lead and oversee a wide range of strategic activities across the funnel, including research, brand strategy, workshop facilitation, planning, and insights. Externally, I help the agency grow long-term relationships with their clients, become a go-to brand strategy consultant and advisor, and lead teams to deliver successful work. Internally, I inspire, lead and mentor junior talent on teams as I help grow the agency and it’s capabilities. -
Vp / Brand StrategyEvoke Apr 2022 - Oct 2023New York, Ny, UsGuiding teams and work to help set and implement strategic brand vision for organizations and strengthen their brand offense to deliver against their priorities both long term and seasonal. Responsible for defining, delivering and implementing a future vision for dynamic brand story and experiences that drive business performance; integrating primary and secondary consumer insights, workshop facilitation, brand strategy, digital systems, and brand identity implementation in collaboration with cross functional teams. -
Vp / Brand & CreativeMethod Savvy Jan 2018 - Apr 2022Durham, North Carolina, UsDeveloped the consultancy's core brand strategy and methodology that empowered teams to deliver consistent and exceptional results for clients. By seamlessly integrating strategic frameworks and planning, I drove the principles that delivered compelling brands and experiences that fuel business growth. Managed diverse marketing activities across all stages of the customer journey, from research and brand strategy to workshop facilitation and marketing planning, ensuring valuable insights were gained at each step. My efforts strengthened long-term client relationships, positioned the consultancy as a trusted brand marketing advisor, and inspired teams to achieve outstanding success. -
Vp / Brand Strategy + IdentityHealthgrades Nov 2016 - Nov 2017Denver, Colorado, UsThe VP Brand Strategy and Identity is responsible for providing the strategic leadership to define and oversee all aspects of Healthgrades brand platform and creative execution. The position defines and continually refines the brand, as well as the brands identity system, and utilizes creative strategies to inspire, surprise and delight Healthgrades consumers and clients. Capable in building knowledge and relationships quickly, the role adds value by helping the brand deliver creative strategies & brand experiences.Acuity in understanding the complexity of organizations we work with and the systems thinking required to understand and work within this complexity as a daily function.The work spans across the organization and to all media. -
Vp / Brand + Creative StrategyHealthgrades Nov 2014 - Sep 2017Denver, Colorado, UsIn partnership with data scientists, design and production teams, project managers and our clients, responsible for inspiring and directing the teams that realize the brand experiences and tools that lead our clients through a journey of discovery, learning, understanding and transformation. Acuity in understanding the complexity of the organizations we work with and the systems thinking required to understand and work within this complexity as a daily function.Also an ambassador and maker of our culture and creativity, the position spans beyond client work. Digital emphasis is instrumental in shaping the digital future of Healthgrades and it has impact on the necessary hiring and development of our teams.The work spans all media.
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Director Of Brand + CreativeHealthgrades Oct 2013 - Jan 2015Denver, Colorado, UsWith a focus on the creation of brand singularity across multiple touchpoints. Partnering with healthcare organizations to build complete brand experiences through the unique combination of creative vision, robust business strategy and integrated technology. This strategic approach to the clients business fosters an environment that enables strategic thinking and creativity.NOTE: COCG Marketing was acquired by Healthgrades Inc. November of 2014.
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Principal / Creative StrategyFabrik – A Branding Agency Jul 2002 - Oct 2013FA is a brand and design agency headquartered in Raleigh NC. For 10+ years, we’ve worked alongside some of the most respected business leaders, helping them envision, believe in, and fight for greatness. We help turn their customers into active participants, and strengthen their brands on an ongoing basis. Our approach gives them the confidence to make strategic moves in their category that spark desire and create utility, driving extraordinary performance.NOTE: Fabrik Agency merged with Click Optimize (Later to become COCG Marketing) September 2013.
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Art DirectorSas May 1997 - Jun 2004Cary, Nc, Us
Chris Petty Skills
Chris Petty Education Details
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Harvard UniversityExecutive Program -
Appalachian State UniversityMarketing And Visual Communications
Frequently Asked Questions about Chris Petty
What company does Chris Petty work for?
Chris Petty works for Bpd
What is Chris Petty's role at the current company?
Chris Petty's current role is SVP / Brand Strategy.
What is Chris Petty's email address?
Chris Petty's email address is ch****@****ncy.com
What is Chris Petty's direct phone number?
Chris Petty's direct phone number is +191974*****
What schools did Chris Petty attend?
Chris Petty attended Harvard University, Appalachian State University.
What skills is Chris Petty known for?
Chris Petty has skills like Information Architecture, Creative Direction, Corporate Branding, User Experience, Brand Development, Art Direction, User Interface Design, Graphic Design, Corporate Identity, Web Design, Adobe Creative Suite, Typography.
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