- Worked on initiatives to expand the brand of the Big Ten Network on college campuses to engage students and create mutual relationships through the Brand Ambassador program.- Developed a comprehensive marketing plan to enhance fan experiences at Big Ten Tailgate events, leveraging research and cross-functional collaboration to create an engaging and innovative atmosphere for fans.- Analyzed current college sports news to determine topics for the Big Ten Network Live Show and posted updates on Instagram and Facebook to inform and engage followers, encouraging them to ‘tune in’.- Contributed to event marketing initiatives to promote and assist at the Big Ten Network Big 10K and Big Ten Football Media days while gaining hands-on experience in live event environments.

- Organize diverse events for a 200+ member sorority, fostering unity and collaboration with the executive board and chapter.- Drive chapter involvement and relationships by leveraging effective communication and sponsor outreach in the community.

- Provided excellent customer service to ensure smooth and efficient daily activities at Door County Adventure Center.- In charge of updating and revamping the company website through WordPress in order for consumers to more easily engage and follow. - Produced engaging and informative monthly blog updates to promote the adventure center's services and Door County as a whole.- Created and scheduled content to engage with our audience and increase brand visibility, specifically on Instagram, TikTok, Pinterest, and Twitter through HootSuite and Meta Business.- Handled financial transactions and deposits with precision.- Collaborated with team members to develop and execute marketing strategies to successfully increase customer engagement on Instagram and Facebook by 1.2K%.- Conducted market research and competitor analysis to identify opportunities and trends in the tourism industry.- Assisted in the development of marketing materials, including a new billboard and posters.

- Assisted in communications for all of Wisconsin's 23 sports teams.- Managed the Wisconsin Women's Soccer and Wisconsin Women's Softball social media accounts in live-game settings, specifically Instagram, X, and Facebook.- Directed communication with coaches, athletes and others to primarily cover Women's soccer and Women's softball in order to cultivate the brand they represent.- Created graphics through Adobe Photoshop to update social media accounts on the live happenings of women's soccer, softball, and more.- Wrote postgame/pregame stories and event previews for uwbadgers.com in order to maintain interest throughout fanbase.- Maintained uwbadgers.com in order to keep both the team's and athletes' profiles up to date regarding stats, accomplishments, biographies, etc.

- Participated in Wisconsin's largest student-run philanthropy, Humorology, a variety show in which Wisconsin undergraduate students direct and perform as well as compete in fundraising.- Acted as a cast member for the fall 2021-2022 and was elected to direct a cast of over 80 students for the 2022-2023 academic years, leading practices 2-3 times a week.- Facilitated all fundraising events, kept track of donations, and was the primary contact between the cast and the executive philanthropy chair- Utilized Microsoft Excel to organize and manage the $85,000 dollars my cast raised for the Canopy Center, a local child abuse prevention center in Madison, Wisconsin.- Contacted and connected with local businesses and companies in the Madison area to set up fundraisers and advertising efforts for my cast.

- Created social media content on Instagram and TikTok to assist successful entrepreneurs in marketing new social media app.- Gauge and track interest in followers' reactions to TikTok posts in order to publish effective and meaningful short-form videos to our target audience.- Harnessed the influential presence of UW-Madison student-athletes to promote app-sponsored events with the goal of increasing on-campus awareness of the new platform, Saturday, and expand its usage.- Communicated weekly with the founders of the app to create a successful marketing strategy and set goals for gaining traction.