Communications Manager
CurrentMedia Relations• Manages UF Health’s 24/7 response to media inquiries and assists with proactive news pitching to local, regional and national media• Oversees coordination of efforts and adherence to policy and facilitates media visits to health center campus• Responsible for contributing to proactive news pitching and press conference strategy development • Leads the conceptualization and development of media materials for internal and external audiences• Identifies media opportunities and story pitches to build UF Health’s reputation and enhance awareness of advances in patient care, research and education through local, state and national media• Works closely with UF Health creative services staff to coordinate photography, videography and graphic design to complete projects• Oversees Meltwater media monitoring to evaluate media coverage and engagement, and assists with determining strategies for adjusting media tactics• Coordinates response and messaging across units for issues broadly impacting our health campuses• Manages the media on-call team to ensure 24/7 response to media inquiriesPublic Relations• Works with UF Health Communications team members to align activities that elevate brand awareness and reputation of UF Health• Ensures a coordinated approach to news, public relations, strategic communications and marketing efforts• Coordinates awareness activities and events for internal and external audiencesIssues Management• Plays a lead role in managing select issues and coordinating the organization’s emergency preparedness response efforts• Serves as an advisor to college, campus, hospital and/or unit leadership when public relations issues arise and is instrumental in developing key messages and media statementsSocial Media• Responsible for working with teammates to develop strategies to successfully pitch content andexperts to journalists via social media as well as increasing UF Health’s social media presenceand web traffic