Digital Marketing Instructor
Current•Digital Marketing and Marketing Principles instructor to eight-week intensive boot camp-style cohorts of up to 60 adult students at one time. Instructed adult learners in multiple aspects of digital marketing, including copywriting, digital storytelling, SEO/SEM, ad management and implementation• Achieved over 80% student pass rate on Facebook Marketing Associate Certification exam • Hosting office hours and provided feedback on student work to support learner achievement• Fostered all behavioral mindsets and helped to connect those mindsets to technical skills and workplace skill• Leveraged experience to teach hard technical skills and soft skills (mindsets, communication, etc.) to assist those seeking careers in the marketing field.• Trained learners in marketing strategy for Facebook, Instagram, TikTok, etc., as well as the use of Canva and other graphic design tools.• Executed well-written copy to fit SEM/SEO marketing plans.