Peyton Helbert Email & Phone Number

United States

Arlington, Virginia, United States

* Under the direction of the Sr. Director, execute social media outreach and the daily posting and amplification of content across social media channels, ensuring alignment with the overall social media strategy.* Make recommendations on social media strategy and how to maximize ROI.* Collaborate with other departments and external agencies to operationalize the social media plan, ensuring timely delivery of graphics, videos, and other assets.* Develop, maintain, and update the social media editorial calendar, ensuring a consistent and strategic cadence of content.* Track deadlines and coordinate with internal teams to meet content timelines.* Monitor and report on social media performance metrics, providing insights to improve and optimize content strategies.* Stay informed about social media trends and best practices to enhance AAMI's online presence.* Create and maintain brand promotions, company information and marketing campaigns across social media networks (LinkedIn, Facebook, Instagram, YouTube, etc.).* Produce new social media content to push out new ideas and formats out.* Create content for multiple platforms. Make recommendations on what content will work for each platform based on trending content.* Monitor social analytics. Check what campaigns are working (or not) across channels and schedule social posts.* Provides administrative and customer service support related to social media.* Performs other duties as assigned within areas of responsibility.

● Managed and grew a brand to 50k followers across four social media accounts, consistently streaming at least 20 hours per week and engaging with viewers to build a loyal community. ● Developed and implemented a content strategy for a new brand that yielded 178% more views, 108.2 more watch hours, and grew the subscriber base by 412% in the first week of my employment. ● Produced high-quality live streams, including gameplay, commentary, and interactive segments, resulting in 50 average viewers and 300 monthly subscribers.● Created and scheduled social media content across multiple platforms, including Twitch, TikTok, Twitter, Instagram, and YouTube, to promote streams and engage with followers. ● Utilized Later, Business Suite and In-App analytics platforms to track audience demographics, engagement, and growth, adjusting content strategies accordingly. ● Implemented SEO techniques and hashtag strategy to improve discoverability on TikTok, Reels and Shorts. ● Stayed updated on industry trends and algorithm changes to adapt content and strategy while following the ‘hero, hub, help’ content marketing strategy.

Williamsburg, Virginia, United States

Williamsburg, Virginia, United States

Responsible for the supervision of the attractions and daily park operationsEnsure that proper staffing and service levels are maintainedResponsible for training, coaching and development of LifeguardsAssists with maintaining team member records and assuring accurate time keepingEnsures team member behavior, service provided to guests, and appearance are in compliance with established policy

Maintain continuous surveillance of assigned pool area to prevent accidentsProactively identify hazards or potential hazards and take measures to prevent accidentsMaintain the water park area, to include trash and litter removalPerform appropriate rescue and medical services as requiredProvide general customer service and park information to visitorsDemonstrate responsibility, dependability and exceptional communication skills

Williamsburg, Virginia

Worked directly with full time managers to develop new business strategies Attended weekly seminars to learn about all areas of the industryPresented final project proposal to General Manager and Vice President’s of both Busch Gardens and Water Country USA

Newport News, Virginia, United States

● Extracting data from IBMCognos, SAP, and Hyperion to implement advanced functionalities like Pivot Tables, VLOOKUP, and Macros for the purpose of making recommendations and impactful insights ● Employing predictive analysis, PowerPoint presentations, and Gantt charts to forecast the amount of support required of each department based on availability type and ship alterations● Interpreting and standardizing trends in data for labor estimate recommendations on future submarine availabilities ● Assumed the program lead role on reworking the processes and procedures of SWRMC contracts, and devised a new system of reporting, that revealed $100,000 of improperly processed invoices ● Recognized for effectively collecting, organizing, and analyzing significant amounts of labor data, transforming data into meaningful, and actionable labor reports, and uncovering 10,000 man-hours incorrectly charged based off of the contractual agreements and time policies

Newport News, Virginia, United States

● Analyzed and extracted product data from the Trilogie platform to MS Excel and MS Access to identify cost saving and improvement opportunities of brand inventory ● Conducted audits to identify data extraction and quality issues and worked with management to identify root causes and solutions ● Curated monthly and quarterly status reports containing existing product performance and results of new product implementation ● Managed and developed macros in MS Access and MS Excel to automate manual data reporting tasks

Master Of Information Technology

Business, Management, Marketing, And Related Support Services