Director, Pro Experience (Cx) And Platform Innovation
CurrentHand selected by the executive leadership team to reimagine the customer experience, drive innovation, and increase The Home Depot’s share-of-wallet in the company’s largest growth opportunity area, the $315B+ Pro market. Built a team from the ground-up representing diverse backgrounds and skillsets spanning product development/IT, customer experience, strategy, finance, operations, and analytics/pricing. Together we have developed a leading platform and set of capabilities – including custom technology – that allows the company to create and deliver “personalized offers” to customers via multiple digital channels, as well as subsequently measure results and refine the program/strategy through automation (tech/algorithms) at-scale. We have tested dozens of customer-backed and outcome-based hypotheses, surpassing our stretch sales goals for 2021. In addition to overall strategy, organizational leadership and execution, I am responsible for all funding/investment requests and performance/progress reporting to the CEO, COO, CFO, et al.