Peyton Payne Email & Phone Number

Salt Lake City, Utah, Us

Provo, Utah, Us

South Jordan, Utah, Us

Responsibilities:- Develop the KPIs, social media strategy, voice and tone guide, and playbook for our team and company.- Own the social media presence and engagement with 10-15 posts a week, per channel.- Transform long-form content into bite-size, digestible, engaging content for social.- Curate monthly social calendars by coordinating with 7+ teams across the company to provide a range of social content.- Establish and maintain upkeep on social advocacy platform for employees.- Work with affiliate lead to perform influencer outreach and identify potential company affiliates. Accomplishments:- Consolidated 14 social media channels into 4 main brand channels on LinkedIn, Facebook, Twitter, and Instagram, to prioritize quality over quantity and create a more cohesive brand image.- Established processes with design, community, education, content, product, and events to ensure all company's social needs are being met and create a cohesive brand image.- Converted over 300 pieces of long-form content (blogs, podcasts, videos, white papers, etc.) into digestible, short-form content.- Initiated our social influencer program by seeking out 30+ industry leaders and platform advocates, performing outreach, and onboarding these individuals with our affiliate representative.- Launched and executed an employee social advocacy platform with over 500 shares in the first month, 200 employees activated, and reaching over 335,000 people.- Increased engagement by 16%, impressions by 21%, following by 118%, and video views by 87%, in 5 months.

Palo Alto, California, Us

Creative Social Media Manager for both Bevy & CMX, responsible for developing and leading out a strategic social media strategy. RESPONSIBILITIES- I developed the social media strategy, campaigns, & playbook for both Bevy & CMX to create brand cohesion & align with company-wide OKR’s.- I managed all posting, creative strategy, community engagement, LinkedIn Paid Ads, & social media data analytics. KEY ACHIEVEMENTS - Influenced over $12M in sales pipeline across 260+ opportunities within 1 year.0 Grew the company’s LinkedIn following 350%, increased Instagram engagement by 2470%, & drove a 130% increase in website traffic visits.

Managed and led my team in creating a social media strategy and creative product launch campaigns for Creamies ice cream.RESPONSIBILITIES- Created a social media content calendar & published all social media posts throughout the semester.- Developed the Creamies mascot, created video advertisements for product launches, & executed various photo shoots to build the social media graphic database.- Wrote blogs for the website, integrating keywords and SEO optimization.KEY ACCOMPLISHMENTS- Increased brand awareness on Instagram and Facebook by 10% & Increase engagement by 80%.

Worked closely with Event Coordinator to plan and execute over 15 formal events, including weddings, holidays, awards ceremonies, and business gatherings.RESPONSIBILITIES- Prepare, display, and serve food and beverages to guests while maintaining a clean venue and kitchen workspace.- Provide crisis management during events and foreshadowed potential problems to eliminate before the event.- Set up, decorate, and prep serving and dining areas according to specific client needs.

Spanish Fork, Ut, Us

I created & developed many unique food & beverage products according to client's wishes, received feedback & made adjustments accordingly, & developed in-depth spreadsheets outlining nutrition information & pricing.RESPONSIBILITIES- Formulate, document, process, & test many various vitamin, supplement, & drink products to fulfill customer requests.- Meet with clients to sample the new product & make adjustments as needed.- Create costing templates in excel to predict client investment estimates.- Develop relationships with clients through phone, email, and meetings to maintain and grow customer loyalty.- Identify and act on suitable resolutions for production issues.

Tinley Park, Illinois, Us

I performed data analytics for dozens of audit & recall projects, resolved clients' questions, & implemented new projects to fulfill clients' needs. RESPONSIBILITIES- Performed data analytics on excel to organize, correct, & chart all product recall & audit entries. I developed charts & summaries of retrieved data to provide to client.- Work one-on-one with company representatives by assigning stores, organizing trips, & retrieving data from their audits & recalls.- Perform recalls and audits at dozens of locations to fulfill clients' needs & ensure customer safety.

Homer Glen, Il, Us

Responsible for managing clients' social media presence, news mentions, and executing high-quality events.RESPONSIBILITIES- Planned and hosted 3 annual fundraising events for nonprofit organizations that raised $90,000 fromsponsors with 700+ attendees.- Developed social media content to promote upcoming events & drive sponsorships from donors..- Analyzed social media trends on Cision and implemented Twitter as the nonprofit’s main content distribution channel.

Universal City, Ca, Us

Performed extensive primary and secondary research to create rebranding initiatives & park suggestions for Universal Studios Hollywood. RESPONSIBILITIES- Conducted 4 focus groups and 6 in-depth interviews with Universal Studios attendees to gain insights into the theme park experience.- Analyzed survey/interview data using Crimson Hexagon and SPSS to identify attendees’ motivating factors.- Monitored social media trends around theme parks and performed competitor analysis.ACCOMPLISHMENTS - Generated 650 responses from a nationwide online survey for Universal Studios Hollywood attendees.- Showcased research findings, SWOT Analysis, & new campaign ideas to Universal Studios Hollywood executives to initiate park changes.

I was responsible for preparing and delivering a days worth of baked goods to the University and train new students in how to efficiently work in the bakery.RESPONSIBILITIES- Prepared, baked, and decorated 4,000+ baked goods, including cookies, brownies, blondies, bars, and granola per 4-hour work shift.- Assisted Head Baker in ideating, developing, and testing new recipes and trained new hires as needed.- Operated baking machinery, including ovens and slicing machines, and ensured machine safety.- Maintained an organized and clean kitchen to maximize efficiency and food safety.