Social Media Manager, Content And Creators
CurrentDeveloped a comprehensive social media content strategy with engaging formats(Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn) for a global audience of5M+, generating 450K+ interactions and 70M+ views over a year and a half. Crafted all copy and visuals, including video filming, editing, and designing, for assets across every social channel.Spearheaded a cross-departmental strategy to launch TikTok and YouTube Shorts,driving the creation of 150+ content pieces which achieved 46M+ views in thefirst year.Led cross-functional collaboration (Brand Studio, Brand Marketing, ProductMarketing, agencies, creators) to produce organic, social-first content that drovecompany-wide goals and new product awareness.Built and led a thriving user-generated content program with 150+ creators,generating 20M+ views, 200K+ social interactions, and boosting site visits by 50Kin 6 monthsPartnered with Head of Influencer Marketing to craft creative briefs, select, andprovide feedback on 200+ influencers and their content.
