Peyton Williams Email & Phone Number

San Rafael, California, Us

Increased year-over-year corporate sponsorship revenue significantly through strategic partnerships and targeted outreach efforts.Built custom CRM to streamline operations and implemented OpenAI workflow for market analysis, strategy development, and messaging, significantly boosting development efficiency and effectiveness.Collaborated with the Marketing team to develop efficient workflows for fulfilling sponsorship deliverables and enhancing overall team productivity and client satisfaction.Spearheaded logistics for high-profile events, ensuring seamless execution and achieving high attendee satisfaction.

Boston, Massachusetts, Us

Developed GTM strategy and led cross-functional weekly meetings with the executive team for Helium, the industry’s first headless architecture LMS, recognized by a leading analyst as 2022’s Innovation of the Year.Managed strategic partnership with intelligent integration & workflow automation vendor.Collaborated with sales to share C-level connections at key accounts and harness insights to inform enablement tools and strategy.Owned messaging and positioning for Professional Training and Business Services verticals.

Guided Go-to-Market and Customer Education strategy for a B2B SaaS virtual collaboration stealth start-up.Provided content strategy consulting and targeted tactical support for talent marketplace platform.Developed Sales Enablement strategy and produced sales tools (playbooks, competitive analysis, demo guidelines, and RFPs) to support GTM for new enterprise HR platform.

Pleasanton, California, Us

Developed GTM strategy for a new enterprise learning platform that was recognized by a leading analyst as a top 20 LMS and a top 3 Learning Experience Platform (LXP) within a year of market entry.Generated and managed seven channel partners to expand platform capabilities, improve the user experience, and drive revenue (100% of 2018-2019 net new business).Managed key reference customer through all stages of the customer lifecycle, coordinated integrated campaigns, and achieved program renewal and expansion upon demonstration of positive launch metrics.Grew usage (120,000+ users) and revenue at largest customer by meeting regularly with champions to review platform data, discuss feedback, run pilots, and author case studies, awards, and thought leadership content.

Pleasanton, California, Us

Enabled 64% YoY revenue growth ($20M+) through support innovation and growth with Toolwire’s largest partner (University of Phoenix). Scaled strategic partnership with a large publisher to achieve $5M ARR through market research, strategy development, sales enablement, and client onboarding. Increased brand awareness and demand generation through winning product award submissions (17), press releases (50+), conference presentations, case studies, webinars, whitepapers, blogs, email campaigns, marketing videos, website copy, and product brochures. Instituted and led weekly cross-functional “Watercooler” meetings with sales, product, and customer success to drive revenue, solve problems, and inform product development and innovation.

New York, Ny, Us

Increased adoption of marquee digital product by repositioning the product based on a conjoint analysis study of brand, price, features, and content.Led account management team to development instruments to monitor product launch effectiveness, gather product feedback, and implement product enhancements.Nominated for the prestigious Management Development Program by the division President.

Woodside, Ny, Us

Led turnaround of underperforming programs by strengthening staff, improving fiscal management, and collaborating with site directors to establish vision and organization.Selected to present a session on building relationships with principals of challenged NYC public schools at a 2008 statewide conference. Promoted to Director of Character Education, authored comprehensive report on program leadership and values-based education, led staff trainings on leadership, community building, and mission and values.

Cultivated relationships with high-net worth individuals and decision makers at large corporations and foundations to achieve goal to raise $135M in 5 years to rebuild athletic facilities for NYC public schools.Reduced marketing campaign costs and instituted processes to measure campaign efficacy.

New York, Ny, Us

Developed an interdisciplinary, project-based curriculum for the school’s marquee, interdisciplinary careers course that received praise and recognition from the Bronx Borough President.Established partnerships with professional sports organizations, including Major League Baseball and the New York Jets, leading to significant student opportunities and recognition. Spearheaded and coached the first-ever varsity football team in the history of the South Bronx Campus School, securing funding and support from the school and the New York Jets.

Mba, Marketing

Bachelor Of Arts