Patrick Farley Email & Phone Number

Oakland, CA, US

Cupertino, California, US

• Responsible for vetting all in-bound sports marketing proposals in terms of the review process in providing a POV to the CMO. Senior advisor to Apple’s brand team on all media planning/buying initiatives.
• Coordinate with internal stakeholders on accepted proposals (legal, creative, finance) from creative/media conception to live campaign and post-campaign analysis.
• Provide qualitative and quantitative post-campaign analysis to C-Suite members measuring campaign performance in either meeting or exceeding certain KPI’s.

London, GB

• Responsible for total management of an assigned client’s business (both traditional and digital) throughout the entire strategic, planning and implementation process.
• Oversaw integration for media planning, media strategy for retail media investments, and co-steering the global media strategy to ensure any market or segment-specific interests and considerations were fully represented.
• Collaborated with Executive leaders in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability.
• Developed a tight partnership with all agency service line leads to ensure proper team resource management and adherence to agreements, ways of working and transformation models.

Oakland, California, US

• Responsible for the media planning/buying ($10mil budget) within the health insurance category. Utilized Linear TV, Addressable TV, paid social and paid search as well as programmatic media tactics (CTV, OLA, DOOH.
• Launched (3) different targeted/national campaigns simultaneously for the first time with this client.
• Managed an Associate Media Director, Media Supervisor, Media Planner and Assistant Media Planner.

Palo Alto, CA, US

• Responsible for the creation and launching of both their paid social (Facebook and LinkedIn) campaigns and paid search campaigns (Google, Bing, Yahoo).
• Presented campaign optimizations/results to C-Suite executives on a monthly basis.
• Partnered with creative and ad operation teams in all facets (from concept to ad delivery) related to both their branding and marketing campaigns.

Foster City, CA, US

• Responsible for an annual book of business ranging from $5M - $25M with a client portfolio of 30-50 education-specific accounts.
• Managed multiple lead-gen campaigns as well as up-selling the company’s various suite of premium products in meeting/exceeding internal revenue target goals.
• Performed qualitative and quantitative research analysis on significant amounts of data to identify trends and/or patterns which led to specific insights about programs.
• Provided data analytics in support of recommended campaign optimizations in improving overall down-funnel lead performance in meeting the client’s target goals.

Dayton, Ohio, US

• Responsible for 18 national sellers in supporting the IZ-On marketing story via in-house produced marketing collateral and customer supported data analytics using qualitative and quantitative research.
• Partnered with retail media networks (Walmart, Sam’s Club, Target, Costco) in obtaining down-funnel data.

San Mateo, California, US

• Advised the CMO on their 20/20 company re-brand in terms of media and marketing recommendations
• Incorporated multi-targeted affiliate and digital marketing campaigns (email, display, banner, paid search) for the first time with multimillion dollar budgets
• Overhauled the lead-gen marketing programs with aggressive pricing and accurate targeting leading to more efficient down-funnel metrics and post-campaign analysis that were shared with C-Suite members
• Worked closely with creative and legal teams to ensure FINRA compliance and all regulatory requirements

New York, NY, US

• Responsible for annual marketing/media budgets ranging from $250M - $500M+ as well as all sales analytics (both store and regional levels) and new product marketing tests.
• Worked with C-Suite level in the annual marketing and media planning process.
• Responsible for all local sports marketing sponsorships (MLB, NBA, NHL, and NFL).

Master Of Business Administration (M.B.A.), Business

Ba, Legal Studies

Executive Mba Program, Marketing