Patrick Farley Email and Phone Number
Patrick Farley work email
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Patrick Farley personal email
Patrick Farley phone numbers
I have over 20 years of marketing, media and account management experience with an emphasis in both B2C and B2B marketing in the strategic planning and buying of both traditional and digital/programmatic media with both client-serviced advertising agencies as well as in-house marketing and sales promotion companies. Business categories include: CPG, Healthcare, Telecommunications, Financial Services, Automotive and Retail. I also have 7+ years of online performance marketing via the lead generation space and 10+ years in sports marketing and sports sponsorships at both the collegiate and professional levels. Willing to re-locate out of the state given the right opportunity. #OpenToWork
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Senior Director Of Paid Media (North America)AppleOakland, Ca, Us -
Group Director Of Paid MediaApple 2023 - PresentCupertino, California, Us• Responsible for vetting all in-bound sports marketing proposals in terms of the review process in providing a POV to the CMO. Senior advisor to Apple’s brand team on all media planning/buying initiatives.• Coordinate with internal stakeholders on accepted proposals (legal, creative, finance) from creative/media conception to live campaign and post-campaign analysis. • Provide qualitative and quantitative post-campaign analysis to C-Suite members measuring campaign performance in either meeting or exceeding certain KPI’s.
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Group Media Director – Segment LeadMediacom 2022 - 2023London, Gb• Responsible for total management of an assigned client’s business (both traditional and digital) throughout the entire strategic, planning and implementation process.• Oversaw integration for media planning, media strategy for retail media investments, and co-steering the global media strategy to ensure any market or segment-specific interests and considerations were fully represented.• Collaborated with Executive leaders in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability.• Developed a tight partnership with all agency service line leads to ensure proper team resource management and adherence to agreements, ways of working and transformation models. -
Group Media DirectorH&L Partners 2021 - 2022Oakland, California, Us• Responsible for the media planning/buying ($10mil budget) within the health insurance category. Utilized Linear TV, Addressable TV, paid social and paid search as well as programmatic media tactics (CTV, OLA, DOOH, Display, Native and Pre-roll).• Launched (3) different targeted/national campaigns simultaneously for the first time with this client.• Managed an Associate Media Director, Media Supervisor, Media Planner and Assistant Media Planner. -
Senior Director Of MarketingStockpile 2020 - 2021Palo Alto, Ca, Us• Responsible for the creation and launching of both their paid social (Facebook and LinkedIn) campaigns and paid search campaigns (Google, Bing, Yahoo). • Presented campaign optimizations/results to C-Suite executives on a monthly basis.• Partnered with creative and ad operation teams in all facets (from concept to ad delivery) related to both their branding and marketing campaigns. -
Marketing ExecutiveQuinstreet 2014 - 2020Foster City, Ca, Us• Responsible for an annual book of business ranging from $5M - $25M with a client portfolio of 30-50 education-specific accounts.• Managed multiple lead-gen campaigns as well as up-selling the company’s various suite of premium products in meeting/exceeding internal revenue target goals.• Performed qualitative and quantitative research analysis on significant amounts of data to identify trends and/or patterns which led to specific insights about programs.• Provided data analytics in support of recommended campaign optimizations in improving overall down-funnel lead performance in meeting the client’s target goals. -
Senior Account DirectorPrn 2011 - 2014Dayton, Ohio, Us• Responsible for 18 national sellers in supporting the IZ-On marketing story via in-house produced marketing collateral and customer supported data analytics using qualitative and quantitative research.• Partnered with retail media networks (Walmart, Sam’s Club, Target, Costco) in obtaining down-funnel data. -
Marketing And Media DirectorFranklin Templeton 2011 - 2014San Mateo, California, Us• Advised the CMO on their 20/20 company re-brand in terms of media and marketing recommendations• Incorporated multi-targeted affiliate and digital marketing campaigns (email, display, banner, paid search) for the first time with multimillion dollar budgets• Overhauled the lead-gen marketing programs with aggressive pricing and accurate targeting leading to more efficient down-funnel metrics and post-campaign analysis that were shared with C-Suite members• Worked closely with creative and legal teams to ensure FINRA compliance and all regulatory requirements -
Marketing Director & Media DirectorMacy'S 2000 - 2010New York, Ny, Us• Responsible for annual marketing/media budgets ranging from $250M - $500M+ as well as all sales analytics (both store and regional levels) and new product marketing tests.• Worked with C-Suite level in the annual marketing and media planning process.• Responsible for all local sports marketing sponsorships (MLB, NBA, NHL, and NFL).
Patrick Farley Skills
Patrick Farley Education Details
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University Of California, Berkeley, Haas School Of BusinessBusiness -
University Of California, BerkeleyLegal Studies
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University Of California, Berkeley, Haas School Of BusinessMarketing
Frequently Asked Questions about Patrick Farley
What company does Patrick Farley work for?
Patrick Farley works for Apple
What is Patrick Farley's role at the current company?
Patrick Farley's current role is Senior Director of Paid Media (North America).
What is Patrick Farley's email address?
Patrick Farley's email address is pf****@****eet.com
What is Patrick Farley's direct phone number?
Patrick Farley's direct phone number is +165051*****
What schools did Patrick Farley attend?
Patrick Farley attended University Of California, Berkeley, Haas School Of Business, University Of California, Berkeley, University Of California, Berkeley, Haas School Of Business.
What are some of Patrick Farley's interests?
Patrick Farley has interest in Lean Six Sigma Green Belt Certified.
What skills is Patrick Farley known for?
Patrick Farley has skills like Advertising, Marketing, Digital Marketing, Media Planning, Digital Media, Social Media Marketing, Integrated Marketing, Marketing Communications, Online Advertising, Marketing Strategy, Social Media, Direct Mail.
Who are Patrick Farley's colleagues?
Patrick Farley's colleagues are Lunga Bloko, David Robles, Pranshi Tyagi, Walid Farha, Nam Pham, Xiaoyi Tan, Wouter Boeckx.
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