Paul Daugherty Email & Phone Number

Charlottesville, Virginia Area

Responsible for five hardware & software product families from conceptual stages through product life cycles to optimize profit and meet customer requirements and expectations and corporate growth objectives.• Developed and maintained the global marketing plan that included segmentation strategy, target segment recommendation, value proposition, pricing strategy and go-to-market tactical elements for products generating $23MM in annual revenue.• Researched the market, customers and competitors to develop a product plan for the introduction of a new product family, growing annual revenue to $14MM in six years.• Developed product messaging and delivered customer facing marketing materials – product web pages, press releases, sales campaigns, sales brochures, sales presentations, demos, competitive selling guides, and customer training materials.• Developed multi–generational product plans, taking products from their conceptual stages through product life cycles.• Coordinated with engineering teams located locally and in India, to ensure new product developments were completed on time, with the desired feature set and at cost targets, so that business sales and profit objectives were met.• Engaged with the Sales Channel, R&D, Marketing and Finance to identify, fund and develop solutions to secure strategic customer opportunities.• Identified key 3rd–party suppliers to integrate technology into the product portfolio, bringing best in class solutions to market quicker – 6 months vs. 2 years if done in–house – resulting in lower total cost of ownership for GE Fanuc.

Developed and set channel strategy for all Channel Partners ensuring consistent measurement, processes and tools.• Gained market share via creation of a program to co–fund the addition of sales resources for Channel Partners.• Improved working relationships with Channel Partner principals through the implementation of the Distributor Advisory Council.• Successfully integrated 100+ Channel Partners into GE Fanuc’s sales channel as a result of an acquisition.

Directed the sales and marketing effort for automation products in the Northeast Ohio market, including managing of three people and making direct sales calls.• Increased sales margin by 2.5% on $4.0MM of sales through the introduction of customer segment price lists.• Secured distribution rights for a product line resulting in $250k of revenue in the first year.• Leveraged cold calling skills to develop relationship with major Machine Builders and System Integrators.

Graduate Certificate, Emarketing Program

The Certificate in eMarketing provides the practical knowledge and hands-on skills development using the integrated web, email.

Bsee, Electrical Engineering