Pete Donahue Email & Phone Number

Roswell, Georgia, United States

Rocky Hill, Ct

Manage the operational activities of the Marketing Department; responsible for providing direction, organization and supervisory oversight of the Product, Advertising, Communications, Public Relations and Market Research functions.*Participates in the establishment of the Corporation’s annual marketing projections and budgets. Formulates and constructs a strategic marketing plan designed to achieve or exceed budgeted annual sales goals. Evaluates the effectiveness and expenditures of all marketing programs.*Oversees the design, production, distribution and promotional strategies for all lottery instant ticket games and draw games. Monitors product research, content development and testing, game design, price point selection, production quantities and market introduction strategies. Directs the development of new draw game products and the enhancement of existing draw games.• Directs all aspects of corporate and product promotion. Approves creative concepts and the production of all print and media advertising, public relations and public affairs materials, meeting all regulatory requirements. *Analyzes appropriate market information using both qualitative and quantitative research tools. Analyzes market acceptance of product design and evaluates market behavioral changes. Identifies market issues and opportunities. Applies key measures to determine success of broadcast, digital and social media efforts.

Direct sales and revenue growth of the broad-based, fully integrated lottery marketing services company, leveraging strategic acumen in leading targeted sales strategies, product development and marketing efforts, and nurturing relationships with lotteries and renowned key partner brands.*Partner with the Executive Management team to establish sales goals and annual strategic objectives.*Devise and execute annual sales plans in support of company’s strategy while analyzing markets to identify high potential target brands and developing marketing tactics to support sales goals.*Plan and support new product initiatives and customized roll-out strategies; carefully listen to and understand customer needs to deliver on objectives.*Lead the recruitment of sales team while providing guidance and mentorship to help them succeed in their roles.

Alpharetta, Ga

Oversaw a team of Account Directors to lead the business development initiatives while building client acquisition and retention strategies and driving company growth initiatives, image, and company brand identity.*Grew customer base from 6 to 40+ lotteries through aggressive new client acquisition efforts while maintaining revenues with existing customers. *Led the team to conduct market research into the established and potential markets to devise action plan for new business.*Steered the marketing efforts by working closely with senior leadership to formulate target marketing messaging, company branding and all communications efforts to boost the brand reputation and consumer engagement.*Developed a knowledgeable and relationship-based sales force that efficiently carried out sales and marketing strategy.

Devised and applied a relationship-based sales approach using intimate industry knowledge of the instant product, effective and impactful marketing strategies and client needs. Delivered strategic marketing direction to lotteries on projects ensuring tactical alignment with company strategy and goals.*Collaborated with key client accounts to understand their business; presented the company’s marketing strategy and generated new ideas to build competitive advantage.*Established and prioritized expectations on key deliverables at the direction of the client while guiding clients’ delivery teams to achieve projected goals.*Represented the company at annual NASPL tradeshow; developed and delivered compelling and engaging sales presentations focusing on providing relevant, customized recommendations to help lotteries meet objectives.

Headed the design functions of the nearly $600M instant product with a focus on innovation and consumer appeal while ensuring the highest level of integrity and security with all games.*Introduced strategic instant marketing plan targeting specific company objectives concerning sales, total revenue, new product development, product launch, category management, and profitability.*Led each phase of new product development and product enhancement from inception to commercialization, following and analyzing sales while proposing new product concepts.*Collaborated with VP of Marketing, Director of Sales, Director of Communications, Director of Market Research and Area Sales Managers throughout the product development phase to promote consumer engagement and drive sales.*Directed printing vendors to create innovative, customer-focused games to engage consumers and produce desired sales and profitability results while adhering to strict integrity and security protocols. *Served as the liaison between the CLC and Division of Special Revenue (now Department of Consumer Protection) to ensure regulatory compliance on all games and promotions.*Managed the ITB process for instant ticket printing services.

Started with Division of Special Revenue as a Purchasing Services Officer in 1993; transferred to newly created Connecticut Lottery Corporation (CLC) in 1996. Led the cost-effective procurement of goods/services required for the successful operation of the agency/company division, managing all the processes related to multiple purchase order projects with varying timelines and complexities.*Solely oversaw the Purchasing Department during the 1996 transformation of the Lottery unit to the Connecticut Lottery Corporation with the goal of streamlining procedures and transition of operations to a business model vs state agency.*Successfully completed each procurement project within budgetary and time constraints leveraging close coordination with people, departments, suppliers and delivery/distribution systems.*Managed every aspect of the logistics to support the move of 125 employees under the duress of a very difficult situation.

Mba, Marketing

Bachelor Of Science - Bs, Marketing